₹2,500/mo
Free trial
Compared with GMass
- Starts ₹900/mo higher (₹2,500/mo vs ₹1,600/mo)
Marketing automation · Alternatives
Best GMass alternatives in India (2026)
GMass is a marketing automation product from GMass, Boston, priced at ₹1,600/mo. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 0 have a free plan, 5 are built in India, and 5 start cheaper or free.
Quick answer
The closest alternatives to GMass are Ortto (₹2,500/mo), Zoho Marketing Plus (₹1,500/mo), SalesHandy (₹2,000/mo), Woodpecker (₹2,000/mo) and Smartlead (₹3,000/mo). Published prices in this list start at ₹800/month.
Why businesses look for a GMass alternative
Cost
GMass starts at ₹1,600/mo. 5 alternatives start lower or have a free plan.
Indian support and GST
GMass is built in United States. 5 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
GMass alternatives compared
Ranked by how closely each product matches GMass's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | GMass (current) | ₹1,600/mo | No | Web | No | 4.2/5 | — |
| 1 | Ortto | ₹2,500/mo | No | Web | No | 4.4/5 | |
| 2 |  Zoho Marketing Plus | ₹1,500/mo | No | Web | Yes | 4.5/5 | |
| 3 |  SalesHandy | ₹2,000/mo | No | Web | Yes | 4.4/5 | |
| 4 |  Woodpecker | ₹2,000/mo | No | Web | No | 4.2/5 | |
| 5 |  Smartlead | ₹3,000/mo | No | Web | Yes | 4.4/5 | |
| 6 |  Insightly Marketing | ₹2,400/mo | No | Web | No | 4.3/5 | |
| 7 |  Outplay | ₹3,000/mo | No | Web | No | 4.2/5 | |
| 8 |  Instantly | ₹3,000/mo | No | Web | No | 4.2/5 | |
| 9 |  Lemlist | ₹3,200/mo | No | Web | No | 4.2/5 | |
| 10 |  Customer.io | ₹8,000/mo | No | Web | No | 4.4/5 | |
| 11 |  Mailshake | ₹4,800/mo | No | Web | No | 4.2/5 | |
| 12 |  Pabbly Email Marketing | ₹2,000/mo | No | Web | Yes | 4.6/5 | |
| 13 |  SendX | ₹800/mo | No | Web | Yes | 4.6/5 | |
| 14 |  Constant Contact | ₹1,000/mo | No | Web | No | 4.4/5 | |
| 15 |  Drip | ₹3,200/mo | No | Web | No | 4.4/5 | |
| 16 |  Campaign Monitor | ₹900/mo | No | Web | No | 4.4/5 | |
| 17 |  Mailchimp Transactional | ₹1,600/mo | No | Web | No | 4.3/5 | |
| 18 |  Twilio Flex | Pay as you go | No | Web | No | 4.2/5 | |
| 19 |  Vonage Video API | Pay as you go | No | Web | No | 4.2/5 | |
| 20 |  ActiveCampaign | ₹1,200/mo | No | Web | No | 4.5/5 |
Top 10 GMass alternatives in detail
2. Zoho Marketing Plus
Zoho Corporation · Chennai · Marketing automation · 4.5/5
Unified marketing platform.
₹1,500/mo
Free trial
Compared with GMass
- Starts ₹100/mo cheaper (₹1,500/mo vs ₹1,600/mo)
- Built in India (Chennai)
₹2,000/mo
Free trial
Compared with GMass
- Starts ₹400/mo higher (₹2,000/mo vs ₹1,600/mo)
- Built in India (Ahmedabad)
₹2,000/mo
Free trial
Compared with GMass
- Starts ₹400/mo higher (₹2,000/mo vs ₹1,600/mo)
5. Smartlead
Smartlead · Bengaluru · Marketing automation · 4.4/5
Cold email infrastructure with unlimited mailboxes.
₹3,000/mo
Free trial
Compared with GMass
- Starts ₹1,400/mo higher (₹3,000/mo vs ₹1,600/mo)
- Built in India (Bengaluru)
₹2,400/mo
Free trial
Compared with GMass
- Starts ₹800/mo higher (₹2,400/mo vs ₹1,600/mo)
7. Outplay
Outplay · Wilmington · Marketing automation · 4.2/5
Multi-channel sales engagement built by an Indian team.
₹3,000/mo
Free trial
Compared with GMass
- Starts ₹1,400/mo higher (₹3,000/mo vs ₹1,600/mo)
₹3,000/mo
Free trial
Compared with GMass
- Starts ₹1,400/mo higher (₹3,000/mo vs ₹1,600/mo)
₹3,200/mo
Free trial
Compared with GMass
- Starts ₹1,600/mo higher (₹3,200/mo vs ₹1,600/mo)
10. Customer.io
Customer.io · Portland · Marketing automation · 4.4/5
Behaviour-based messaging for product teams.
₹8,000/mo
Free trial
Compared with GMass
- Starts ₹6,400/mo higher (₹8,000/mo vs ₹1,600/mo)
GMass alternatives by what you need
How to choose a GMass alternative
- Decide whether you are B2B lead nurturing or B2C lifecycle marketing. The products are different — one revolves around forms and scoring, the other around app events and push.
- Count contacts, not features; most pricing scales with monthly active users or contacts, and the bill grows with your list.
- Check DND, consent and template-approval handling for SMS and WhatsApp, which are regulated channels in India.
GMass alternatives — FAQs
What is the best alternative to GMass in 2026?+
The closest matches to GMass on App Advisor are Ortto (₹2,500/mo), Zoho Marketing Plus (₹1,500/mo), SalesHandy (₹2,000/mo). They are ranked by how closely their category, pricing model, platforms and target business size match GMass, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to GMass?+
None of the 20 closest alternatives to GMass has a free plan. Most offer a free trial instead, so ask for one before you commit.
What is the cheapest alternative to GMass?+
Among alternatives that publish a price, SendX starts lowest at ₹800/mo, compared with ₹1,600/mo for GMass. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to GMass?+
Yes. 5 alternatives are built in India, including Zoho Marketing Plus (₹1,500/mo), SalesHandy (₹2,000/mo), Smartlead (₹3,000/mo). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
GMass vs Ortto: which is better?+
Ortto is the closest match to GMass in our catalogue. Key differences: Starts ₹900/mo higher (₹2,500/mo vs ₹1,600/mo). Compare them side by side before you book a demo.
How were these GMass alternatives chosen?+
Every product listed sits in marketing automation or a category GMass also covers, and GMass's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
Not sure which GMass alternative fits?
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