SMS & OTP platforms · Pricing

Gupshup pricing in India (2026)

Gupshup has 2 published plans. Below is the full price list exactly as Gupshup publishes it, what each plan includes, and the costs people miss when budgeting.

Full Gupshup review

Starting price

$0.001 per message (Gupshup fee)

Plus WhatsApp message charges billed at actuals

Free plan / trial

Free trial

Gupshup price list

Every price below is quoted from Gupshup's official pricing page in US dollars. We never convert or estimate prices.

Plan	Price	Billing	What it adds
Self-serve WhatsApp API	$0.001 per message	Usage-based; WhatsApp fees billed at actuals	Template message (outgoing): $0.0010 Session message (incoming/outgoing): $0.0010 Media above 64KB: free Voice calls: $0.0001 per second No subscription fee or volume commitment (vendor statement)
Enterprise	Contact sales	—	Custom pricing for large-volume and multi-channel use

Before you budget for Gupshup

WhatsApp service conversations and user-initiated calls are listed as free by WhatsApp
Click-to-WhatsApp ad conversations are free for the first 72 hours
SMS pricing is not published on a self-serve pricing page; contact sales
GST treatment not stated

Is Gupshup free?

No. Gupshup has no free plan. Ask the vendor for a trial or a pilot before you commit.

Prices change. Confirm the current price on Gupshup's pricing page before you sign.

Gupshup pricing FAQs

What is Gupshup pricing in India in 2026?+

Gupshup has 2 plans: Self-serve WhatsApp API at $0.001 per message, Enterprise at Contact sales. Gupshup publishes these prices in US dollars, so your invoice depends on the exchange rate on the billing date.

Is Gupshup free?+

No. Gupshup has no free plan. Ask the vendor for a trial or a pilot before you commit.

What is Gupshup WhatsApp API pricing?+

Gupshup charges a fixed platform fee of $0.001 per template or session message. WhatsApp's own message charges are billed separately at actuals.

Does Gupshup publish prices in INR?+

No. The self-serve WhatsApp pricing page lists prices in US dollars only.

What is Gupshup SMS pricing?+

Gupshup does not publish SMS rates on a self-serve pricing page. Contact its sales team for a quote.

How much does WhatsApp calling cost on Gupshup?+

Gupshup's fee for voice calls is $0.0001 per second. WhatsApp's own calling charges apply on top, and user-initiated calls are listed as free.

Are Click-to-WhatsApp ad conversations free?+

Yes. Gupshup's pricing page says conversations started from Meta Click-to-WhatsApp ads are free for the first 72 hours.