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Haptik
by Haptik (Jio) · Mumbai, Maharashtra · Since 2013
Enterprise conversational AI on WhatsApp and web.
- Starting price
- Price on request
- Custom quote after a demo
- Free trial / plan
- No free plan
- No self-serve trial listed
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.3
- transparency & India fit
What is Haptik?
Haptik is a conversational AI company owned by Jio Platforms, which bought a majority stake in early 2019 in a deal reported on Haptik's about page as worth $100 million. The legal entity in the site footer is Jio Haptik Technologies Limited, and the co-founders are Aakrit Vaish and Swapan Rajdev. Haptik says more than 500 enterprises use it and names Swiggy, Zepto, Paytm, JioMart and Sephora among them. This is software for large consumer brands with heavy support or sales volume, not a tool a 10-person shop signs up for on a credit card.
The product today is built around AI agents for customer service, sales, booking and lead qualification. You build them in Agent Builder Studio, train them on PDFs, Word and PowerPoint files, CSVs or your website, and pick the underlying model from GPT, Llama or Claude. The same agent can then run on your website, WhatsApp, voice calls, RCS, Instagram and Facebook Messenger. A live agent inbox called Smart Agent Chat takes over when the bot needs a human, and an Insights Agent reports on sentiment, SOP compliance and agent performance. Haptik also sells Interakt, its self-serve WhatsApp marketing tool aimed at smaller businesses, and Contakt, a generative AI support suite.
The strength for Indian buyers is the integration list. Haptik connects to Razorpay, PayU and Setu for payments, CIBIL for credit checks, Exotel for telephony, LeadSquared and Salesforce for CRM, and Freshdesk or Zendesk for ticketing. Indian BFSI, telecom and quick-commerce teams can therefore automate full journeys such as collecting a payment inside WhatsApp, not just answer FAQs.
The weakness is opacity. Haptik publishes no pricing, no free plan and no self-serve trial, so every deal goes through a demo and a custom quote, and the only buying aid on the site is an ROI calculator. Budget for a proper implementation project rather than a quick switch-on. If you only need WhatsApp broadcasts and a simple bot, Haptik's own Interakt or another Indian WhatsApp tool will cost far less and be live within days.
What works well
- +Choice of large language model per agent, covering GPT, Llama and Claude
- +One agent can be deployed on web, WhatsApp, voice, RCS, Instagram and Messenger
- +Indian payment integrations with Razorpay, PayU and Setu, plus CIBIL and Exotel connectors
- +Voice AI agent supports intent detection, call routing and over 100 languages
- +Backed by Jio Platforms, which reduces vendor-survival risk for enterprise buyers
- +Security page claims ISO 27001:2022, HIPAA, GDPR and CCPA compliance with AES-256 encryption at rest
- +Hands off to your existing live chat desk, or its own Smart Agent Chat inbox with an AI co-pilot
What to watch out for
- −No public pricing at all; every buyer must book a demo and negotiate a quote
- −No free plan or self-serve trial is offered on the Haptik AI agents site
- −Built for enterprises, so small businesses will find the sales process and cost heavy
- −The security page does not say where customer data is stored, so Indian data residency must be confirmed in contract
- −Several overlapping product names (Haptik, Interakt, Contakt) make it confusing to know which one you need
Best suited for: Large Indian consumer brands in retail, quick commerce, BFSI and telecom handling high support volumes · Enterprises that want one AI agent across WhatsApp, web chat and phone calls · Lenders and insurers that need payment collection and CIBIL checks inside a chat flow · Companies already on Salesforce, LeadSquared, Freshdesk or Zendesk that want a bot layered on top
Haptik at a glance
Analysing Haptik — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
Haptik features
Researched from Haptik's official product pages · updated October 2026.
AI agents
- Customer service AI agent
- Sales and lead qualification agents
- Booking agent
- Multi-step actions from a single user instruction
- Orchestration across multiple tools and databases
Agent Builder Studio
- Train on PDF, DOCX, PPTX, CSV files and website content
- Combine multiple RAG knowledge sources
- Choose GPT, Llama or Claude models
- Guardrails to keep answers on-brand
- Response caching to cut repeat LLM calls
Channels and voice
- Web chat and WhatsApp
- Voice AI agent with dynamic call routing
- RCS, Instagram and Facebook Messenger
- Google Business Messages, SMS, Microsoft Teams and LINE connectors
Live agents and analytics
- Smart Agent Chat inbox with AI co-pilot
- Handoff to existing live chat tools
- Dashboards for first-time resolution, CSAT and NPS
- Insights Agent for sentiment, SOP compliance and agent performance
Contakt support suite
- Generative AI web Q&A from your site and APIs
- Agent co-pilot reply suggestions and summaries
- Intent and sentiment detection
- Unified multi-channel inbox
AI capabilities
- Agents can run on GPT, Llama or Claude models
- Retrieval over your own documents and website
- Agent co-pilot suggests replies and summarises chats
- Insights Agent analyses sentiment and SOP compliance
- Haptik describes itself as a strategic partner of OpenAI and Microsoft
Haptik pricing (INR)
SourceEvery edition as published by the vendor. Prices exclude GST unless stated. Full Haptik pricing breakdown
Other pricing options & add-ons
Interakt (WhatsApp platform by Haptik)
Haptik's self-serve WhatsApp marketing and automation tool; its Haptik page advertises unlimited conversations with no added markup
Separate product
Gen AI Consulting
Consulting services listed alongside the platform
Not published
- • Haptik does not publish plans or prices on haptik.ai. Buyers request a demo and receive a custom enterprise quote.
- • The site offers an ROI calculator to estimate savings, but no price list.
- • GST treatment is not stated because no prices are published.
Buying for a team? App Advisor can get you a volume quote and any partner discount available.
Implementing Haptik
SourceWays to implement
- Sales-led onboarding with Haptik
- Gen AI consulting services
- 1Demo and scoping with Haptik sales
- 2Upload knowledge sources in Agent Builder Studio
- 3Connect CRM, helpdesk and payment systems
- 4Deploy to chosen channels and configure human handoff
Need a certified partner in India to set up Haptik?Implementation help
Integrations, security & India
Integrations
- Facebook Messenger
- Microsoft Teams
- Shopify
- Magento
- Salesforce
- HubSpot
- LeadSquared
- CleverTap
- Fynd
- Freshdesk
- Zendesk
- Zoho SalesIQ
- Genesys
- NICE CXOne
- Gorgias
- Twilio
- Gupshup
- Netcore
- Infobip
- Razorpay
- PayU
- Setu
- Stripe
- PayPal
- CIBIL
- Exotel
- Tableau
- Power BI
Security & compliance
- HTTPS with SHA-256 certificates for all traffic
- AES-256 encryption for data at rest
- Encryption components described as FIPS 140-2 compliant
- Hosted on Microsoft Azure and AWS
- Quarterly privacy audits and 24x7 on-call technical teams
- Auto-scaling with roughly 40% buffer capacity kept in reserve
For Indian businesses
- Majority-owned by Jio Platforms since early 2019; legal entity is Jio Haptik Technologies Limited
- Integrates with Indian payment gateways Razorpay, PayU and Setu
- Connectors for CIBIL credit data and Exotel telephony
- Indian customers named include Swiggy, Zepto, Paytm and JioMart
- Works with Indian WhatsApp providers Gupshup, Netcore and its own Interakt
Support, resources & partner network
Support & learning
- 24x7 technical on-call teams for incidents
- Gen AI consulting services
- Demo and sales-led onboarding
Trust, compliance & who uses Haptik
500+ enterprises
Customers
Certifications & compliance
- ISO/IEC 27001:2022 Source
- HIPAA — Haptik says it covers 71 key safeguards Source
- GDPR Source
- CCPA Source
- PDPA Source
Each claim links to the vendor's own published statement. Always confirm current certificate validity directly with the vendor.
Customers named by the vendor
SwiggyZeptoPaytmJioMartSephora
Haptik timeline — releases & milestones
Is Haptik the best choice for you?
Best choice if you are…
- Large Indian consumer brands in retail, quick commerce, BFSI and telecom handling high support volumes
- Enterprises that want one AI agent across WhatsApp, web chat and phone calls
- Lenders and insurers that need payment collection and CIBIL checks inside a chat flow
- Companies already on Salesforce, LeadSquared, Freshdesk or Zendesk that want a bot layered on top
Look elsewhere if you are…
- Small businesses wanting a self-serve WhatsApp tool with published monthly prices; Interakt, Wati or AiSensy fit better
- Teams that need to start this week without a sales cycle and implementation project
Still comparing? Get an unbiased shortlist and demos arranged for free.
Sources (6) · updated October 2026
Specifications
- Category
- WhatsApp automation, Live chat & chatbot software, AI tools
- Vendor
- Haptik (Jio)
- Headquarters
- Mumbai, Maharashtra
- Founded
- 2013
- Pricing model
- Quote-based
- Starting price
- On request
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Mid-market, Enterprise
- Made in India
- Yes
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Haptik — frequently asked questions
How much does Haptik cost in India?+
Haptik does not publish any prices on haptik.ai. Its AI agent platform is sold through a demo and a custom enterprise quote, which usually depends on channels, conversation volume and integrations. Because no price is listed, GST treatment is also not stated publicly. Ask the sales team for an INR quote with GST shown separately and check what implementation charges are included.
Does Haptik have a free plan or free trial?+
No. Haptik's AI agent site does not offer a free plan or a self-serve trial; you request a demo instead. If you want to test WhatsApp automation cheaply first, Haptik's sister product Interakt is self-serve and aimed at small businesses. For the full Haptik platform, plan for a sales-led evaluation, possibly with a pilot negotiated as part of the deal.
Who owns Haptik?+
Haptik is majority-owned by Jio Platforms, which bought the controlling stake in early 2019 in a transaction Haptik describes as $100 million. The company now operates as Jio Haptik Technologies Limited. It was co-founded by Aakrit Vaish and Swapan Rajdev and says it has a global team of more than 200 people, with regional presence in Asia Pacific, EMEA and North America.
Which channels does Haptik support?+
Haptik agents can run on website chat, WhatsApp, voice calls, RCS, Instagram and Facebook Messenger. Its integrations page also lists Google Business Messages, SMS, Microsoft Teams and LINE. The advantage is that one trained agent and one knowledge base serve every channel, so Indian brands do not need separate bots for WhatsApp and their website.
Haptik vs Verloop.io: which is better?+
Both Haptik and Verloop.io are Indian enterprise conversational AI vendors with quote-based pricing. Haptik's edge is its Jio backing, a choice of GPT, Llama or Claude models, and a long integration list that includes Razorpay, CIBIL and Exotel. Shortlist both, run the same real support scenarios in each demo, and compare quoted cost per conversation and implementation time.
Is data safe with Haptik?+
Haptik's enterprise security page says data is encrypted with AES-256 at rest and HTTPS in transit, that it holds ISO 27001:2022 certification, and that it is compliant with HIPAA, GDPR, CCPA and PDPA. The platform runs on Azure and AWS. The page does not state where data is stored, so Indian companies covered by RBI or DPDP rules should confirm data residency in writing.
Does Haptik work with Indian payment gateways and CRMs?+
Yes. Haptik lists integrations with Razorpay, PayU and Setu for payments, LeadSquared, Salesforce, HubSpot and CleverTap for CRM and engagement, and Freshdesk, Zendesk and Zoho SalesIQ for support. It also connects to CIBIL and Exotel, which matters for Indian lenders and call-heavy businesses that want checks and calls inside the same flow.
Does Haptik offer a voice AI agent?+
Yes. Haptik's Voice AI Agent answers phone calls, detects caller intent and routes calls dynamically, and Haptik says it supports more than 100 languages. That makes it relevant for Indian businesses whose customers prefer calling in Hindi or regional languages. Voice is priced as part of the custom enterprise quote rather than listed separately on the site.
How long does Haptik take to set up?+
Haptik does not publish a standard implementation timeline. Setup involves scoping with its team, loading your documents and website into Agent Builder Studio, connecting systems such as your CRM or payment gateway, and deploying to channels. A simple FAQ agent can be quick, but multi-channel deployments with integrations should be planned as a project of several weeks.
Is Haptik suitable for small businesses?+
Usually not. Haptik's AI agent platform is aimed at large enterprises, with sales-led buying and no public price. Small Indian businesses that mainly want WhatsApp broadcasts, catalogues and simple auto-replies should look at Interakt, which Haptik itself sells for that market, or similar self-serve tools with published monthly plans.
What is Haptik?+
Haptik is whatsapp automation by Haptik (Jio), an Indian company from Mumbai. Enterprise conversational AI on WhatsApp and web.
How much does Haptik cost?+
Haptik is priced on request. Request a demo through App Advisor and we will ask the vendor for a written quote.
Does Haptik offer a free trial or free plan?+
Haptik does not advertise a free plan; ask the vendor for a trial or a guided demo.
Is Haptik made in India?+
Yes. Haptik is built by Haptik (Jio), headquartered in Mumbai, Maharashtra.
Who is Haptik best suited for?+
Haptik suits mid-market, enterprise buyers looking for whatsapp automation with live chat & chatbot software and ai tools.
What are the best alternatives to Haptik?+
Popular alternatives in whatsapp automation include AiSensy, Gupshup, Zoho SalesIQ WhatsApp. Use App Advisor's compare tool to see them side by side.
How is Haptik deployed?+
Haptik is available as a cloud (SaaS) product, with web access.
About Haptik (Jio)
Haptik (Jio) · Mumbai, Maharashtra · Founded 2013 · 3 products in our catalogue · Indian company
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