MoEngage

Verified

by MoEngage · Bengaluru, Karnataka · Since 2014

Customer engagement platform with push, email, SMS and WhatsApp journeys.

Marketing automation SMS & OTP platforms WhatsApp automationRecommendedFeaturedMade in India

Starting price: Quote on request; No prices published; talk to sales
Free trial / plan: Not advertised; Demo available
Deployment: Cloud; Web
App Advisor rating: 4.5; transparency & India fit

What is MoEngage?

MoEngage is an agentic customer engagement platform for consumer (B2C) brands. It unifies customer data, analyses behaviour, and runs cross-channel marketing campaigns across eleven channels including push notifications, email, SMS, WhatsApp, in-app messaging, on-site messaging, content cards, RCS business messaging and digital advertising. Campaigns are orchestrated in MoEngage Flows, an AI-assisted drag-and-drop journey builder, and Merlin AI provides purpose-built AI for marketers.

Alongside the core cross-channel marketing and analytics product, MoEngage sells MoEngage Inform for real-time multichannel transactional alerts and MoEngage Personalize for website personalization and A/B testing. MoEngage says 1,350+ consumer brands worldwide use the platform. It does not publish prices: the plans page lists a Growth tier and an Enterprise tier, both with a 'Let's Talk' call to action.

What works well

+Eleven engagement channels in one platform, sharing the same customer profile and event data
+MoEngage Flows, an AI-assisted drag-and-drop journey builder for cross-channel campaigns
+Merlin AI plus campaign agents such as Jinja Assist, Translation Agent, Flow Assist and Brief-to-Campaign
+Strong compliance posture: ISO 27001:2022, SOC 2 Type 2, CSA STAR, ISO 27701:2019, ISO 22301:2019, HIPAA, GDPR and CCPA
+Data centres in the US, Europe, India and Indonesia, so Indian data can stay in India
+Large integration marketplace covering data warehouses, CDPs, CRM, email and SMS providers and advertising platforms
+Separate products for transactional alerts (Inform) and website personalization (Personalize)

What to watch out for

−No public pricing at all: both the Growth and Enterprise plans are quote-only
−No free plan or self-serve free trial is advertised on the plans page
−Enterprise compliance and local data servers are listed under the Enterprise tier rather than Growth
−Features such as product catalog sync, multi-member access controls and quarterly business reviews are reserved for Enterprise
−Onboarding runs through a sales demo rather than self-serve sign-up

Best suited for: Consumer apps and D2C brands that need push, email, SMS and WhatsApp orchestrated together · Indian banks, fintechs, retailers and media apps wanting data residency in India · Growth and CRM teams that want AI-assisted journey building rather than hand-built campaign logic · Enterprises replacing several point tools (analytics, push, email, personalization) with one platform · Brands that also need a transactional alerting layer alongside marketing campaigns

AI analysis of MoEngage

Analysing MoEngage — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

MoEngage features

Researched from MoEngage's official product pages · updated September 2026.

Channels

Push notifications (mobile and web)
Email marketing
SMS marketing
WhatsApp
In-app messaging
On-site messaging
Content cards
RCS business messaging
Digital advertising
Connectors

Orchestration

MoEngage Flows AI-assisted drag-and-drop journey builder
Real-time behaviour-triggered engagement
Cross-channel campaign management workflows
Campaign analytics

Analytics and data

Analytics and insights
Data management with accessible customer data
Real-time updates on customer profiles, actions, trigger points and campaign statistics

AI (Merlin)

Merlin AI, purpose-built AI for marketers
Jinja Assist
Translation Agent
In-app template builder
Flow Assist
Brief-to-Campaign

Other products

MoEngage Inform for real-time multichannel transactional alerts via a single API
MoEngage Personalize for website personalization and A/B testing
Migration Program for switching from another platform

MoEngage pricing (INR)

Source

Every edition as published by the vendor. Prices exclude GST unless stated. Full MoEngage pricing breakdown

• MoEngage publishes no prices. The plans page names a Growth tier ('Essential solutions to help your growing teams build and retain customers') and an Enterprise tier ('Essential solutions for multi-functional teams to create unique experiences'), and every tier carries a 'Let's Talk' call to action instead of a price.
• MoEngage Inform (transactional alerts) and MoEngage Personalize (website personalization and A/B testing) are also quote-only.
• No currency, billing cycle, minimum commitment or free trial is stated on the plans page, and GST treatment is not mentioned. Indian buyers should confirm all of this in writing during the sales conversation.

Buying for a team? App Advisor can get you a volume quote and any partner discount available.

Integrations, security & India

Integrations

Databricks
Snowflake
Google BigQuery
Twilio Segment
RudderStack
mParticle
Adobe Real-Time CDP
Salesforce
HubSpot
Zoho CRM
Shopify
Zapier
SendGrid
Amazon SES
Infobip
Sinch
Karix
Twilio
Movable Ink
Meta Ads
TikTok Ads

Security & compliance

Certifications and compliance listed on the scale and security page: HIPAA, GDPR, CCPA, CSA STAR, SOC 2 Type 2, ISO 27001:2022, BCMS ISO 22301:2019, PIMS ISO 27701:2019 and Philippines NPC
Philippines NPC Seal of Registration
Data centres in the US, Europe, India and Indonesia, all supporting similar functionality, SLAs and latencies
99.9% uptime stated
Scale stated: 30 million messages per minute, 1.3 billion end consumers engaged per month, 300 billion events analysed per month
Trust Vault published at trust.moengage.com

For Indian businesses

MoEngage has Indian roots and Indian offices: Bengaluru (Salarpuria Tower II, Koramangala) and Gurugram (Platina Tower, DLF Phase 1)
MoEngage operates a data centre in India, so Indian customer data can be kept in-region
The homepage logo wall features Indian brands including Policybazaar, OYO, Ola, Airtel, Flipkart, BigBasket, Swiggy, IndusInd Bank, Titan, Mamaearth, Physics Wallah and Tata Neu
No INR price list is published, and GST treatment is not stated anywhere on the site

Support, resources & partner network

Support & learning

Sales and demo contact through the website ('Let's Talk' and 'Request Demo')
Help Center at help.moengage.com, plus User, Developer, API and Partner guides
Developer Hub at developers.moengage.com
Email contacts published on the contact page: support@moengage.com and info@moengage.com
Enterprise plan includes quarterly business reviews with the MoEngage team; Growth includes access to in-house experts

MoEngage home Plans and pricing Cross-channel marketing Scale and security App Marketplace Contact us

Trust, compliance & who uses MoEngage

Customers named by the vendor

PolicybazaarOYOOlaAirtelDomino'sFlipkartBigBasketSwiggyIndusInd BankTitanMamaearthPhysics WallahTata NeuThomas CookShaadi.comSamsungUnileverAdidas1,350+ consumer brands worldwide (vendor-stated)

Is MoEngage the best choice for you?

Best choice if you are…

Consumer apps and D2C brands that need push, email, SMS and WhatsApp orchestrated together
Indian banks, fintechs, retailers and media apps wanting data residency in India
Growth and CRM teams that want AI-assisted journey building rather than hand-built campaign logic
Enterprises replacing several point tools (analytics, push, email, personalization) with one platform
Brands that also need a transactional alerting layer alongside marketing campaigns

Look elsewhere if you are…

Small teams that want a published price list and self-serve sign-up — compare CleverTap, whose Core plan is priced publicly
B2B sales organisations looking for a CRM or sales-engagement tool rather than consumer lifecycle marketing
Buyers who need to compare costs without talking to sales

Still comparing? Get an unbiased shortlist and demos arranged for free.

Sources (10) · updated September 2026

Specifications

Category: Marketing automation, SMS & OTP platforms, WhatsApp automation
Vendor: MoEngage
Headquarters: Bengaluru, Karnataka
Founded: 2014
Pricing model: Quote-based
Starting price: On request
Deployment: Cloud
Platforms: Web
Best for: Mid-market, Enterprise
Made in India: Yes

Free plan

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MoEngage — frequently asked questions

What is MoEngage pricing?+

MoEngage does not publish prices. Its plans page lists a Growth tier and an Enterprise tier, each with a 'Let's Talk' call to action, so every price comes from a sales conversation after a demo.

What are the MoEngage pricing plans?+

For the core cross-channel marketing and analytics product there are two tiers, Growth and Enterprise. MoEngage also sells MoEngage Inform for transactional alerts and MoEngage Personalize for website personalization. None of them shows a price.

How much does MoEngage cost?+

The website states no cost figure, currency or billing cycle. You have to request a quote. Anyone quoting a specific MoEngage monthly cost is not quoting the vendor's own site.

What is MoEngage pricing in India?+

No INR pricing is published. Indian buyers get a quote through the demo or contact form, and the site does not say whether quotes include GST, so confirm that in writing.

What is the difference between the MoEngage Growth and Enterprise plans?+

Growth covers behaviour-based personalization, omnichannel journey building, AI-powered campaign optimization, push notifications and access to in-house experts. Enterprise adds product catalog sync, automated journey optimization, multi-member access controls, enterprise compliance with local data servers, and quarterly business reviews.

Does MoEngage offer a free trial or free plan?+

The plans page advertises neither a free plan nor a self-serve free trial. The route in is requesting a demo.

What channels does MoEngage support?+

Eleven, including push notifications, email, SMS, WhatsApp, in-app messaging, on-site messaging, content cards, RCS business messaging, digital advertising and connectors, all orchestrated in MoEngage Flows.

Is MoEngage secure and does it store data in India?+

MoEngage lists ISO 27001:2022, SOC 2 Type 2, CSA STAR, ISO 27701:2019, ISO 22301:2019, HIPAA, GDPR, CCPA and Philippines NPC, and states it runs data centres in the US, Europe, India and Indonesia with 99.9% uptime.

What is MoEngage?+

MoEngage is marketing automation by MoEngage, an Indian company from Bengaluru. Customer engagement platform with push, email, SMS and WhatsApp journeys.

How much does MoEngage cost?+

MoEngage is priced on request. Request a demo through App Advisor and we will ask the vendor for a written quote.

Does MoEngage offer a free trial or free plan?+

MoEngage does not advertise a free plan; ask the vendor for a trial or a guided demo.

Is MoEngage made in India?+

Yes. MoEngage is built by MoEngage, headquartered in Bengaluru, Karnataka.

Who is MoEngage best suited for?+

MoEngage suits mid-market, enterprise buyers looking for marketing automation with sms & otp platforms and whatsapp automation.

What are the best alternatives to MoEngage?+

Popular alternatives in marketing automation include Zoho Marketing Automation, CleverTap, Freshmarketer. Use App Advisor's compare tool to see them side by side.

How is MoEngage deployed?+

MoEngage is available as a cloud (SaaS) product, with web access.