Customer engagement platform with push, email, SMS and WhatsApp journeys.
Starts at
On request
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MoEngage is a customer engagement platform company founded in 2014 by IIT Kharagpur alumni Raviteja Dodda (CEO) and Yashwanth Kumar (CTO). It describes itself as headquartered in both Bengaluru and San Francisco. Much of its engineering is in India, and it sells to consumer brands around the world.
The platform helps B2C marketers analyse user behaviour and run personalised campaigns across push notifications, in-app messages, email, SMS, WhatsApp and web. Its features include customer segmentation, journey orchestration, analytics and recommendations. Its AI layer, Merlin AI, includes agents for decisions on campaigns and offers. Indian fintech, e-commerce, food delivery, media and telecom companies make up a large share of its customers.
MoEngage sells through direct sales and does not publish list prices. Pricing is quoted according to monthly active users, channels and modules. It has offices in Asia, Europe, North America and the Middle East, and its funding announcements say it plans to expand further in North America, EMEA, Southeast Asia and Australia–New Zealand.
On its website, MoEngage says it is trusted by more than 1,350 consumer brands, including Flipkart, Swiggy, OYO, Airtel, Domino's, Coca-Cola and Samsung. In November 2025 it announced US$100 million in funding co-led by Goldman Sachs Alternatives, an existing investor, and A91 Partners, a new investor. The company said this took its total funding above US$250 million, and press reports described the round as roughly 60% primary capital and 40% secondary share sales. MoEngage has not published a current valuation in its own announcements. The platform mainly competes with CleverTap, Braze and WebEngage for mobile-first consumer brands.
Key facts
| Product | Category | Starting price | Free plan | Platforms | Rating |
|---|---|---|---|---|---|
MoEngage | Marketing automation | On request | No | Web | 4.5 |
Customer engagement platform with push, email, SMS and WhatsApp journeys.
Starts at
On request
Leadership
Timeline
Top-ranked products from other companies in the same categories.
Starts at
Free plan
Starts at
Free plan
Starts at
Free plan
Starts at
Free plan
Starts at
Free plan
Starts at
Free plan
Starts at
Free plan
Starts at
₹2,000/mo
It was founded by Indian entrepreneurs and says it is headquartered in both Bengaluru and San Francisco.
Raviteja Dodda and Yashwanth Kumar, in 2014.
More than US$250 million, according to its November 2025 announcement.
B2C brands such as Flipkart, Swiggy and Airtel, according to the company.
MoEngage makes marketing automation, sms & otp platforms and whatsapp automation. Its products listed on App Advisor are MoEngage (Customer engagement platform with push, email, SMS and WhatsApp journeys).
MoEngage is headquartered in Bengaluru, Karnataka, India and was founded in 2014.
MoEngage: On request. These are the starting prices on App Advisor's listings — confirm on MoEngage's official pricing page before you buy.
None of the MoEngage products listed on App Advisor advertises a free plan.
Popular alternatives in the same categories include Zoho Marketing Automation by Zoho Corporation, CleverTap by CleverTap, Freshmarketer by Freshworks, HubSpot Marketing Hub by HubSpot and Mailmodo by Mailmodo.
Company details researched from official sources, last updated 2026-09-14: [1], [2], [3], [4], [5].
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