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MoEngage

Bengaluru, Karnataka Founded 2014 1 productMade in India

Official website
Products
1
Categories
3
Free plans
0
Guides
2

About MoEngage

MoEngage is a customer engagement platform company founded in 2014 by IIT Kharagpur alumni Raviteja Dodda (CEO) and Yashwanth Kumar (CTO). It describes itself as headquartered in both Bengaluru and San Francisco. Much of its engineering is in India, and it sells to consumer brands around the world.

The platform helps B2C marketers analyse user behaviour and run personalised campaigns across push notifications, in-app messages, email, SMS, WhatsApp and web. Its features include customer segmentation, journey orchestration, analytics and recommendations. Its AI layer, Merlin AI, includes agents for decisions on campaigns and offers. Indian fintech, e-commerce, food delivery, media and telecom companies make up a large share of its customers.

MoEngage sells through direct sales and does not publish list prices. Pricing is quoted according to monthly active users, channels and modules. It has offices in Asia, Europe, North America and the Middle East, and its funding announcements say it plans to expand further in North America, EMEA, Southeast Asia and Australia–New Zealand.

On its website, MoEngage says it is trusted by more than 1,350 consumer brands, including Flipkart, Swiggy, OYO, Airtel, Domino's, Coca-Cola and Samsung. In November 2025 it announced US$100 million in funding co-led by Goldman Sachs Alternatives, an existing investor, and A91 Partners, a new investor. The company said this took its total funding above US$250 million, and press reports described the round as roughly 60% primary capital and 40% secondary share sales. MoEngage has not published a current valuation in its own announcements. The platform mainly competes with CleverTap, Braze and WebEngage for mobile-first consumer brands.

MoEngage in India

  • Bengaluru headquarters and engineering centre

Customers (as stated by MoEngage)

  • Flipkart, Swiggy, OYO, Airtel, Domino's, Coca-Cola and Samsung, as listed by MoEngage

Key facts

Legal name
MoEngage, Inc.
Headquarters
Bengaluru, Karnataka, India
Founded
2014
Founders
Raviteja Dodda and Yashwanth Kumar
Ownership
Privately held; investors include Goldman Sachs Alternatives and A91 Partners
Made in India
Yes
Products listed
1
Platforms
Web
Deployment
Cloud
Customers (company claim)
1,350+ consumer brands
Total funding (company claim)
More than US$250 million
Official website
moengage.com

MoEngage products compared

ProductCategoryStarting priceFree planPlatformsRating
MoEngage logoMoEngageMarketing automationOn requestNoWeb4.5
MoEngage logo

MoEngage · Marketing automation

4.5App Advisor rating

Customer engagement platform with push, email, SMS and WhatsApp journeys.

RecommendedFeaturedMade in India

Starts at

On request

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MoEngage pricing at a glance

Categories MoEngage competes in

Leadership & history

Leadership

  • Raviteja DoddaCo-Founder & CEO
  • Yashwanth KumarCo-Founder & CTO

Timeline

  1. 2014 Founded
  2. 2015 Early venture funding
  3. 2025 Raised US$100 million; total funding passed US$250 million

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MoEngage FAQs

Is MoEngage an Indian company?

It was founded by Indian entrepreneurs and says it is headquartered in both Bengaluru and San Francisco.

Who founded MoEngage?

Raviteja Dodda and Yashwanth Kumar, in 2014.

How much funding has MoEngage raised?

More than US$250 million, according to its November 2025 announcement.

Who uses MoEngage?

B2C brands such as Flipkart, Swiggy and Airtel, according to the company.

What does MoEngage do?

MoEngage makes marketing automation, sms & otp platforms and whatsapp automation. Its products listed on App Advisor are MoEngage (Customer engagement platform with push, email, SMS and WhatsApp journeys).

Where is MoEngage headquartered?

MoEngage is headquartered in Bengaluru, Karnataka, India and was founded in 2014.

How much does MoEngage cost?

MoEngage: On request. These are the starting prices on App Advisor's listings — confirm on MoEngage's official pricing page before you buy.

Does MoEngage have a free plan?

None of the MoEngage products listed on App Advisor advertises a free plan.

What are the best alternatives to MoEngage?

Popular alternatives in the same categories include Zoho Marketing Automation by Zoho Corporation, CleverTap by CleverTap, Freshmarketer by Freshworks, HubSpot Marketing Hub by HubSpot and Mailmodo by Mailmodo.

Company details researched from official sources, last updated 2026-09-14: [1], [2], [3], [4], [5].

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