1. Vyapar Marketing
Simply Vyapar Apps · Bengaluru · Marketing automation · 4.5/5
WhatsApp and SMS greeting campaigns from Vyapar.
Free plan
Free plan available
Compared with MoEngage
- Has a free plan — MoEngage does not
Marketing automation · Alternatives
Best MoEngage alternatives in India (2027)
MoEngage is a marketing automation product from MoEngage, Bengaluru, priced at On request. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 5 have a free plan, 12 are built in India, and 6 start cheaper or free.
Quick answer
The closest alternatives to MoEngage are Vyapar Marketing (Free plan), Brevo (Free plan), Netcore Customer Engagement (Price on request · Custom pricing on monthly tracked users and features), WebEngage (On request) and Hansel by Netcore (On request). Vyapar Marketing is the top-ranked option with a free plan. Published prices in this list start at ₹1,499/month.
Why businesses look for a MoEngage alternative
The price isn't published
MoEngage quotes MoEngage per organisation. 1 of the 20 alternatives below publish a starting price, so you can budget before a sales call.
There is no free plan
MoEngage has no free tier. 5 alternatives do, which lets you test with real data before you pay.
Reported limitation
No public pricing at all: both the Growth and Enterprise plans are quote-only
Reported limitation
No free plan or self-serve free trial is advertised on the plans page
Reported limitation
Enterprise compliance and local data servers are listed under the Enterprise tier rather than Growth
MoEngage alternatives compared
Ranked by how closely each product matches MoEngage's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | MoEngage (current) | On request | No | Web | Yes | 4.5/5 | — |
| 1 | Vyapar Marketing | Free plan | Yes | Web | Yes | 4.5/5 | |
| 2 |  Brevo | Free plan | Yes | Web | No | 4.6/5 | |
| 3 |  Netcore Customer Engagement | Price on request · Custom pricing on monthly tracked users and features | No | Web | Yes | 4.5/5 | |
| 4 |  WebEngage | On request | No | Web | Yes | 4.4/5 | |
| 5 |  Hansel by Netcore | On request | No | Web | Yes | 4.3/5 | |
| 6 |  Vizury | On request | No | Web | Yes | 4.3/5 | |
| 7 |  iZooto | On request | No | Web | Yes | 4.3/5 | |
| 8 |  Hansa Cequity | On request | No | Web | Yes | 4.3/5 | |
| 9 |  Convertcart | On request | No | Web | Yes | 4.3/5 | |
| 10 |  Lemnisk | On request | No | Web | Yes | 4.2/5 | |
| 11 |  CampaignHQ | ₹1,499/mo | No | Web | Yes | 4.3/5 | |
| 12 |  Broodle Host | Paid plans | No | Web | Yes | 4.1/5 | |
| 13 |  Braze | On request | No | Web | No | 4.2/5 | |
| 14 |  ZEPIC | Paid plans | No | Web | Yes | 4/5 | |
| 15 |  Klaviyo | Free plan | Yes | Web | No | 4.6/5 | |
| 16 |  Iterable | On request | No | Web | No | 4.2/5 | |
| 17 |  Omnisend | Free plan | Yes | Web | No | 4.5/5 | |
| 18 |  Emarsys | On request | No | Web | No | 4.2/5 | |
| 19 |  Bloomreach | On request | No | Web | No | 4.2/5 | |
| 20 |  Sender | Free plan | Yes | Web | No | 4.5/5 |
Top 10 MoEngage alternatives in detail
2. Brevo
Brevo (Sendinblue) · Paris · Marketing automation · 4.6/5
Email, SMS, WhatsApp and CRM with a generous free tier.
Free plan
Free plan available
Compared with MoEngage
- Has a free plan — MoEngage does not
3. Netcore Customer Engagement
Netcore Cloud · Mumbai · Marketing automation · 4.5/5
Email, push, personalisation and AI-led engagement.
Price on request · Custom pricing on monthly tracked users and features
Quote-based
Key features
- App push and web push
- In-app messages and web personalisation
- Email and SMS
- WhatsApp, RCS and voice
- First-party customer data platform
4. WebEngage
WebEngage · Mumbai · Marketing automation · 4.4/5
Full-stack retention and marketing automation.
On request
Quote-based
5. Hansel by Netcore
Netcore Cloud · Mumbai · Marketing automation · 4.3/5
Product experience and nudges platform.
On request
Quote-based
6. Vizury
Vizury (Affle) · Bengaluru · Marketing automation · 4.3/5
Retargeting and engagement for retail and BFSI.
On request
Quote-based
7. iZooto
iZooto · Noida · Marketing automation · 4.3/5
Push notifications and audience engagement for publishers.
On request
Quote-based
Key features
- Customisable opt-in prompts, including custom prompts for AMP pages
- Safari and iOS/iPadOS web push support
- Setup via WordPress plugin, Google Tag Manager or PWA
- Migration path from other push providers
- Native Android and iOS SDKs
8. Hansa Cequity
Hansa Cequity · Mumbai · Marketing automation · 4.3/5
Customer data and marketing analytics services.
On request
Quote-based
9. Convertcart
ConvertCart · Bengaluru · Marketing automation · 4.3/5
Conversion optimisation for e-commerce.
On request
Quote-based
10. Lemnisk
Lemnisk · Bengaluru · Marketing automation · 4.2/5
Customer data platform for banks and insurers.
On request
Quote-based
Key features
- Entity-level identity resolution
- Unified customer profiles
- AI duplicate profile removal
- Real-time predictive scoring
- Voice to CDP (conversation data)
MoEngage alternatives by what you need
Cheaper than MoEngage
Free MoEngage alternatives
How to choose a MoEngage alternative
- Decide whether you are B2B lead nurturing or B2C lifecycle marketing. The products are different — one revolves around forms and scoring, the other around app events and push.
- Count contacts, not features; most pricing scales with monthly active users or contacts, and the bill grows with your list.
- Check DND, consent and template-approval handling for SMS and WhatsApp, which are regulated channels in India.
MoEngage alternatives — FAQs
What is the best alternative to MoEngage in 2027?+
The closest matches to MoEngage on App Advisor are Vyapar Marketing (Free plan), Brevo (Free plan), Netcore Customer Engagement (Price on request · Custom pricing on monthly tracked users and features). They are ranked by how closely their category, pricing model, platforms and target business size match MoEngage, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to MoEngage?+
Yes. 5 of the 20 alternatives listed have a free plan or are free: Vyapar Marketing (Free plan), Brevo (Free plan), Klaviyo (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to MoEngage?+
Among alternatives that publish a price, CampaignHQ starts lowest at ₹1,499/mo. Vyapar Marketing also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to MoEngage?+
Yes. 12 alternatives are built in India, including Vyapar Marketing (Free plan), Netcore Customer Engagement (Price on request · Custom pricing on monthly tracked users and features), WebEngage (On request). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
MoEngage vs Vyapar Marketing: which is better?+
Vyapar Marketing is the closest match to MoEngage in our catalogue. Key differences: Has a free plan — MoEngage does not. Compare them side by side before you book a demo.
How were these MoEngage alternatives chosen?+
Every product listed sits in marketing automation or a category MoEngage also covers, and MoEngage's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
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