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SMS & OTP platforms · Alternatives
MSG91 is a sms & otp platforms product from Walkover Web Solutions, Indore, priced at Rs 0.25 per SMS · 5,000-SMS pack for Rs 1,250 + 18% GST. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 0 have a free plan, 11 are built in India.
Quick answer
The closest alternatives to MSG91 are Gupshup (Pay as you go), Authkey (₹1,000/mo), Airtel IQ (Pay as you go), Alerts by mTalkz (Pay as you go) and Twilio (Pay as you go). Published prices in this list start at ₹1,000/month.
A mobile app
MSG91 does not list an Android app. 1 alternatives do.
Reported limitation
18% GST is added on top of every listed price
Reported limitation
The WhatsApp per-message rate card is on a separate page, so the full cost takes extra digging
Reported limitation
The general pricing page does not mention a free trial or free credits
Ranked by how closely each product matches MSG91's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | MSG91 (current) | Rs 0.25 per SMS · 5,000-SMS pack for Rs 1,250 + 18% GST | No | Web | Yes | 4.7/5 | — |
| 1 |  Gupshup | Pay as you go | No | Web | Yes | 4.7/5 | vs MSG91 |
| 2 |  Authkey | ₹1,000/mo | No | Web | Yes | 4.4/5 | |
| 3 |  Airtel IQ | Pay as you go | No | Web | Yes | 4.4/5 | |
| 4 |  Alerts by mTalkz | Pay as you go | No | Web | Yes | 4.4/5 | |
| 5 |  Twilio | Pay as you go | No | Web | No | 4.4/5 | |
| 6 |  SMSINDIAHUB | Paid plans | No | Web | Yes | 4.2/5 | |
| 7 |  MySmsMantra | Paid plans | No | Web | Yes | 4.1/5 | |
| 8 |  D7 Networks | Paid plans | No | Web | No | 4/5 | |
| 9 |  BulkGate | Paid plans | No | Web | No | 4/5 | |
| 10 |  SMSala | Paid plans | No | Web | No | 4/5 | |
| 11 |  Messente | Paid plans | No | Web | No | 4/5 | |
| 12 |  SMS.to | Paid plans | No | Web | No | 4/5 | |
| 13 |  Termii | Paid plans | No | Web | No | 3.9/5 | |
| 14 |  SMSGatewayHub | Rs 0.165 / SMS · Bulk SMS at best volume slab, excl. 18% GST | No | Web | Yes | 4.6/5 | vs MSG91 |
| 15 |  SMSCountry | Pay as you go | No | Web | Yes | 4.7/5 | vs MSG91 |
| 16 |  Kaleyra | On request | No | Web | No | 4.5/5 | |
| 17 |  Fast2SMS | Rs 0.25/SMS · Prepaid wallet from Rs 100; as low as Rs 0.11 at high volume | No | Web | Yes | 4.6/5 | |
| 18 |  Kutumb SMS by MyOperator | Pay as you go | No | Web | Yes | 4.6/5 | |
| 19 |  SMS-Magic | ₹4,163/mo | No | Web, Android, iOS | No | 4.2/5 | |
| 20 |  OneXtel | On request | No | Web | Yes | 4.1/5 |
Gupshup · Mumbai · SMS & OTP platforms · 4.7/5
Conversational messaging across SMS, WhatsApp and RCS.
Pay as you go
Free trial
Key features
Datagen Internet Services Pvt. Ltd. · New Delhi · SMS & OTP platforms · 4.4/5
CPaaS platform offering SMS, voice, email, RCS and WhatsApp APIs with pay-as-you-go pricing.
₹1,000/mo
Free trial
Airtel Business · New Delhi · SMS & OTP platforms · 4.4/5
CPaaS from Airtel for SMS, voice and WhatsApp.
Pay as you go
Free trial
mTalkz · New Delhi · SMS & OTP platforms · 4.4/5
Bulk SMS, OTP and WhatsApp for enterprises.
Pay as you go
Free trial
Twilio · San Francisco · SMS & OTP platforms · 4.4/5
Programmable SMS, voice, WhatsApp and email APIs.
Pay as you go
Free trial
Cloud Wireless Technologies (I) Pvt. Ltd. · Bhopal · SMS & OTP platforms · 4.2/5
CPaaS provider for bulk SMS, OTP, voice, IVR and WhatsApp API, operating from Bhopal since 2008.
Paid plans
Free trial
MySmsMantra · Delhi · SMS & OTP platforms · 4.1/5
Delhi-based bulk SMS provider that also offers OTP, RCS, voice calls and WhatsApp Business API.
Paid plans
Free trial
Signtaper Technologies FZCO · Dubai · SMS & OTP platforms · 4/5
Messaging APIs for SMS, WhatsApp and number lookup with pay-for-what-you-use pricing.
Paid plans
Free trial
TOPefekt s.r.o. · Sumperk · SMS & OTP platforms · 4/5
Business messaging platform and API for bulk SMS, RCS, WhatsApp, Viber and voice messages.
Paid plans
Free trial
SMSala Technologies LLC · Dubai · SMS & OTP platforms · 4/5
CPaaS platform for SMS, WhatsApp, voice, RCS and email with direct operator routes and open APIs.
Paid plans
Free trial
The closest matches to MSG91 on App Advisor are Gupshup (Pay as you go), Authkey (₹1,000/mo), Airtel IQ (Pay as you go). They are ranked by how closely their category, pricing model, platforms and target business size match MSG91, then by rating. The best choice depends on your team size and budget.
None of the 20 closest alternatives to MSG91 has a free plan. Most offer a free trial instead, so ask for one before you commit.
Among alternatives that publish a price, Authkey starts lowest at ₹1,000/mo. Prices are read from each vendor's website and exclude GST.
Yes. 11 alternatives are built in India, including Gupshup (Pay as you go), Authkey (₹1,000/mo), Airtel IQ (Pay as you go). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Gupshup is the closest match to MSG91 in our catalogue. Compare them side by side before you book a demo.
Every product listed sits in sms & otp platforms or a category MSG91 also covers, and Walkover Web Solutions's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
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