Parse.ly

by Parse.ly (Automattic) · New York, United States · Since 2009

Content analytics for media.

Starting price: On request; Ask for a quote
Free trial / plan: Not advertised
Deployment: Cloud; Web
App Advisor rating: 4.1; transparency & India fit

What is Parse.ly?

Parse.ly is web analytics & cro from Parse.ly (Automattic), based in New York, United States and has been building software since 2009. Content analytics for media.

Web analytics tools measure traffic and behaviour; conversion-rate optimisation tools add heatmaps, replays and experiments; product analytics tracks in-app events. Privacy rules and cookie consent now influence tool choice as much as features.

Pricing is quoted per organisation, so ask the vendor for a proposal that matches your size.

What works well

+Developer API documented on the official site

What to watch out for

−Pricing is not published — expect a sales conversation before you see costs
−No permanently free plan
−Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit

Best suited for: Mid-market · Enterprise

Parse.ly at a glance

Analysing Parse.ly — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Parse.ly features

Category-standard capabilities plus what Parse.ly adds. Verify depth in a demo.

Traffic and acquisition reports
Event tracking and funnels
Heatmaps and session replay
A/B and multivariate testing
Product analytics and retention cohorts
Privacy-friendly, cookieless options
Consent management
Dashboards and alerts

What customers say about Parse.ly

Testimonials published on Parse.ly's own website, selected by the vendor. These are not independent reviews.

“Parse.ly was early to the engaged time metric. Now, they’re moving fast in helping us target loyal readers and get more into subscriptions “ Jess Awtry Former VP Content Strategy, USA TODAY Co.” Source

“Parse.ly allows us to get immediate feedback regarding what resonates with our audiences, and what doesn’t. This is something our editors really care about, and finally they have a way to access that information.” Source

“We’ve seen an increase in fan interaction since we launched Parse.ly’s content personalization. It’s allowed us to build a widget that gives our visitors a glimpse into what content is truly trending amongst the fanbase. Sam Flood Manager of Digital Innovation, Minnesota Timberwolves” Source

Parse.ly pricing

Entry price

On request

Quoted per organisation after a discovery call

How Parse.ly charges. Parse.ly (Automattic) prices per organisation based on users, modules and implementation scope. Ask for a quote that includes onboarding, training and annual increases.

Read from the vendor's official website. Prices change — confirm on parse.ly.