RecommendedFeatured
Starts at
Free plan
- Starting price
- Free · paid from ₹2,499/mo
- Starter ₹2,499/month or ₹24,999/year
- Free trial / plan
- Free Forever plan
- 2 users, 500 contacts, 5,000 interactions a month
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.4
- transparency & India fit
What is Picky Assist?
Picky Assist has a Free Forever plan with 2 users, 500 contacts and 5,000 interactions a month. Its first full paid plan, Starter, costs ₹2,499 a month or ₹24,999 a year. For Indian businesses comparing WhatsApp automation software with CRM, that puts it below most WhatsApp Business API platforms at entry level. The team works out of Kerala, and the company has been a Meta Business Partner since 2018.
It suits clinics, coaching institutes, real estate firms, travel agents and service businesses that capture leads on WhatsApp and lose them through slow follow-up. Teambox lets several staff answer from one WhatsApp number. The Connector reacts to events such as a Google Form submission, a Shopify or WooCommerce order status change or a new Calendly booking, then sends a WhatsApp message, SMS or email, tags the contact or creates a task. Razorpay, PayU and Stripe payment links are included from Starter. A small Android app logs business calls against CRM leads and creates a follow-up task when a call is missed.
The plan limits are what you need to check. Starter allows 3 users, 2,000 contacts and only 60 days of chat history. Growth costs ₹3,999 a month for 5 users, 10,000 contacts and 180 days of history. Zoho CRM and Zendesk integration only arrive on Scale, at ₹4,999 a month for 10 users. The product menu is long, with chatbots, funnels, AI agents, catalogues and flows, and new users should expect to spend time learning it.
You can sign up without paying and choose INR or USD billing at signup. Those are the only two billing currencies. Meta's WhatsApp template charges sit on top of the plan, and Picky Assist provides a calculator for them. A developer-only API plan costs ₹999 a month, but it has no product features and keeps messages for just 3 days.
What works well
- +Free Forever plan covers 2 users, 500 contacts and 5,000 interactions a month
- +Published rupee prices, starting at ₹2,499 a month or ₹24,999 a year for Starter
- +Razorpay, PayU and Stripe payment collection is included from the Starter plan
- +Connector triggers WhatsApp messages from Google Forms, Shopify, WooCommerce and Calendly events
- +Android call tracking logs business calls to CRM leads and creates tasks for missed calls
- +Meta Business Partner since 2018, with WhatsApp, Instagram, Messenger and email in one inbox
What to watch out for
- −Chat history is only 30 days on Free and 60 days on Starter
- −Zoho CRM and Zendesk integrations are held back for the ₹4,999 Scale plan
- −The ₹999 API Only plan has no product features and keeps messages for 3 days
- −No published security certifications such as ISO 27001 or SOC 2 on the public pages
- −Call tracking is described only as an Android app, with no iPhone version mentioned
Best suited for: Indian SMBs looking for low-cost WhatsApp automation software with CRM and payment links · Clinics, institutes and real estate teams that need automatic lead follow-up on WhatsApp · Field sales teams on Android phones that need call logs synced to a CRM
Picky Assist at a glance
Analysing Picky Assist — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
Picky Assist features
Researched from Picky Assist's official product pages · updated October 2026.
Messaging and inbox
- Teambox shared inbox on one WhatsApp number
- WhatsApp, Messenger, Instagram and email channels
- Broadcaster for campaigns
- Smart Replies for keyword-based answers
Automation (Connector)
- Triggers from Google Forms, Sheets, Calendly, Shopify and WooCommerce
- 100+ filter combinations on text, number, date and WhatsApp fields
- Delays and drip campaign actions
- Formatter for dates, maths and counters
- Assign chat to agent or department
Sales CRM
- Tags and categories
- Task creation from events
- Facebook Lead Ads capture
- Owner and manager call dashboards
Commerce and payments
- WhatsApp Catalog
- WhatsApp Flows
- Payment automation with Razorpay, PayU and Stripe
- Conversational funnel builder
Call tracking (Android)
- Logs incoming and outgoing business calls
- Maps calls to CRM leads
- Auto-creates tasks for missed calls
- No PBX or hardware needed
AI capabilities
- AI Agents product
- AI Mate with ChatGPT integration
- Chatbot builder
Picky Assist pricing (INR)
SourceEvery edition as published by the vendor. Prices exclude GST unless stated. Full Picky Assist pricing breakdown
Free Forever
₹0
Free
- 2 users, 500 contacts
- 5,000 interactions a month
- WhatsApp, Messenger, Instagram and email
- AI Mate, Zapier and Facebook Lead Ads
- 30-day chat history
Starter
₹2,499 /month
Monthly, or ₹24,999/year
- 3 users, 2,000 contacts
- 150,000 interactions a month
- Razorpay, PayU and Stripe payment automation
- 60-day chat history
Growth
₹3,999 /month
Monthly, or ₹39,999/year
- 5 users, 10,000 contacts
- 500,000 interactions a month
- All Starter integrations
- 180-day chat history
Scale
₹4,999 /month
Monthly, or ₹49,999/year
- 10 users, 20,000 contacts
- 1 million interactions a month
- Zoho CRM, Zendesk and WhatsMail integrations
- 365-day chat history
API Only
₹999 /month
Monthly, or ₹9,999/year
- Unlimited messages
- No contact limits
- 3-day message history
- No access to product features
Enterprise
Custom quote
By agreement
- Tailored limits
- Enterprise-grade features
- Contact sales for pricing
- • A Free Forever plan replaces a time-limited trial.
- • USD prices start at $39/month for Starter.
- • Billing is only in INR or USD, chosen at signup.
- • WhatsApp template charges set by Meta are extra; GST treatment is not stated on the pricing page.
Buying for a team? App Advisor can get you a volume quote and any partner discount available.
Integrations, security & India
Integrations
- Razorpay, PayU, Stripe and PayPal
- Zoho CRM and Zendesk (Scale plan)
- Zapier and Pabbly
- Facebook Lead Ads
- Shopify and WooCommerce order events
- Google Forms and Google Sheets
- Calendly, Mailchimp, ActiveCampaign and WordPress
- ChatGPT via AI Mate
Security & compliance
- 99.99% uptime SLA stated on the About page
- Call tracking records only business calls, per the call tracking page
- A GDPR page is listed among the legal pages
For Indian businesses
- Picky Assist is headquartered in Delaware, USA, with its main team in Kerala, India.
- Billing is offered in INR or USD, and you choose the currency at signup.
- Indian payment gateways Razorpay and PayU are built into WhatsApp payment automation from Starter.
- The startup is listed on Kerala Startup Mission's startup portal.
- The careers contact is an Indian number, (91) 77158 33404.
Trust, compliance & who uses Picky Assist
2,000+
Customers
80+
Countries
2018
In business since
Is Picky Assist the best choice for you?
Best choice if you are…
- Indian SMBs looking for low-cost WhatsApp automation software with CRM and payment links
- Clinics, institutes and real estate teams that need automatic lead follow-up on WhatsApp
- Field sales teams on Android phones that need call logs synced to a CRM
Look elsewhere if you are…
- Enterprises that need documented ISO 27001 or SOC 2 compliance before buying
- Teams that want a simple broadcast tool and will not use the CRM, funnels or flows
Still comparing? Get an unbiased shortlist and demos arranged for free.
Sources (5) · updated October 2026
Picky Assist screenshots
Picky Assist video
How Sarah Turned Missed Leads into Sales with Conversational CRM | Picky Assist
Specifications
- Category
- WhatsApp automation, Workflow automation & integration
- Vendor
- Picky Assist
- Headquarters
- Kochi, Kerala
- Founded
- 2016
- Pricing model
- Subscription
- Starting price
- ₹999/mo
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Small business, SMB, Mid-market
- Made in India
- Yes
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Picky Assist — frequently asked questions
What is Picky Assist pricing in India?+
Picky Assist publishes rupee prices. Starter is ₹2,499 a month or ₹24,999 a year, Growth is ₹3,999 a month or ₹39,999 a year, and Scale is ₹4,999 a month or ₹49,999 a year. An API Only plan costs ₹999 a month, and Enterprise is quoted. Meta's WhatsApp conversation charges are billed on top of these plans.
Does Picky Assist have a free plan?+
Yes. The Picky Assist Free Forever plan includes 2 users, 500 contacts, 5,000 interactions a month, API access and 30 days of chat history. It covers WhatsApp, Messenger, Instagram and email, plus AI Mate and Zapier. It is enough for a small clinic or shop to test automated follow-ups before paying for the ₹2,499 Starter plan.
Is GST charged on Picky Assist plans?+
The Picky Assist pricing page lists rupee prices but does not say whether GST is included. Picky Assist bills in INR or USD, and you choose the currency at signup. Indian businesses should pick INR and ask support whether 18% GST will be added and whether the invoice will carry your GSTIN for input credit.
Picky Assist vs Wati: which is cheaper?+
Picky Assist has a free plan and paid plans from ₹2,499 a month, with CRM, Connector workflows and Razorpay or PayU payment links included. Wati is better known for its shared team inbox and broadcast tools. For a team of 3 to 5 users that wants CRM features too, Picky Assist usually costs less, but check WhatsApp message charges on both.
Does Picky Assist integrate with Zoho CRM?+
Yes, but only on the Scale plan at ₹4,999 a month, which also adds Zendesk and WhatsMail integration. Lower plans can still link to Zoho through Zapier or Pabbly, which every plan includes. If your sales team lives in Zoho CRM, budget for Scale or plan for a Zapier workflow and its own subscription cost.
Can Picky Assist collect payments on WhatsApp?+
Yes. From the Starter plan, Picky Assist connects to Razorpay, PayU, Stripe and PayPal so you can send payment links and follow up automatically on unpaid orders or invoices. WhatsApp Commerce and catalogue features are included on every plan. This suits service businesses such as water purifier dealers or clinics that want to collect dues without phone calls.
Does Picky Assist have a mobile app?+
Picky Assist offers an Android app for call tracking. It logs business calls against CRM leads, creates follow-up tasks for missed calls and needs no PBX or extra hardware. The call tracking page mentions only Android, so iPhone users should ask before buying. The rest of Picky Assist, including Teambox and the CRM, runs in a web browser.
Is Picky Assist safe for customer data?+
Picky Assist states a 99.99% uptime SLA and has been a Meta Business Partner since 2018, and it publishes a GDPR page and privacy policy. Its public pages do not list certifications such as ISO 27001 or SOC 2. If your business handles health or financial data, ask Picky Assist for its security documentation and hosting details before you move customer records.
How long does Picky Assist take to set up?+
A basic Picky Assist setup takes a day or two. That covers connecting the WhatsApp Business API number, importing contacts and building a few Smart Replies. Workflows in the Connector, such as sending a WhatsApp message on a Shopify order or a Google Form entry, need more planning. A team with several products and funnels should allow one to two weeks.
Where is Picky Assist based?+
Picky Assist was founded in 2018 and is headquartered in Delaware, USA, with its main operations in Kerala, India. The leadership team includes CEO Reji Sivankutty and CTO Tinu Jose, and the company says it has about 50 staff. It claims more than 2,000 customers in over 80 countries.
Where is the Picky Assist login page?+
Picky Assist's login is at https://app.pickyassist.com/, linked from its official website.
How do I sign up for Picky Assist?+
New accounts are created at https://app.pickyassist.com/signup/ on Picky Assist's official site.
How much does Picky Assist cost?+
Picky Assist publishes its plans at https://pickyassist.com/pricing/. It offers a free plan. Check that page for current prices, as plans change.
Does Picky Assist have a mobile app?+
Yes. Picky Assist's official website links to its Android and iOS app.
What is Picky Assist?+
Picky Assist is whatsapp automation by Picky Assist, an Indian company from Kochi. WhatsApp automation and CRM integration.
How much does Picky Assist cost?+
Picky Assist's published pricing starts at ₹999/mo. Plans and taxes vary, so confirm on the official site.
Does Picky Assist offer a free trial or free plan?+
App Advisor's listing records a free trial for Picky Assist. Confirm the current trial terms on Picky Assist's official site.
Is Picky Assist made in India?+
Yes. Picky Assist is built by Picky Assist, headquartered in Kochi, Kerala.
Who is Picky Assist best suited for?+
Picky Assist suits small business, smb, mid-market buyers looking for whatsapp automation with workflow automation & integration.
What are the best alternatives to Picky Assist?+
Popular alternatives in whatsapp automation include AiSensy, Gupshup, Zoho SalesIQ WhatsApp. Use App Advisor's compare tool to see them side by side.
How is Picky Assist deployed?+
Picky Assist is available as a cloud (SaaS) product, with web access.
About Picky Assist
Picky Assist · Kochi, Kerala · Founded 2016 · 1 product in our catalogue · Indian company
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