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PostHog
by PostHog · San Francisco, United States · Since 2020
Open-source product analytics, replay and flags.
- Starting price
- $0/mo base + usage
- Pay-as-you-go has a $0 base price; product analytics starts at $0.00005 per event above the 1M free monthly events
- Free trial / plan
- Free forever tier on every product
- 1M events, 5K session replays, 1M feature flag requests, 100K exceptions, 1,500 survey responses, 1M data warehouse rows and 10GB logs, every month
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.5
- transparency & India fit
What is PostHog?
PostHog is an all-in-one product analytics platform that bundles analytics, session replay, feature flags, A/B experiments, surveys, error tracking, a data warehouse and logs into one product.
There are no per-seat charges at all — you can add your whole team for free, and you pay only for usage.
The free tier is unusually large and permanent: 1M events, 5,000 session replays, 1M feature flag requests, 100k exceptions and 1,500 survey responses every month, renewed monthly.
Paid usage is metered per unit on a sliding scale that gets cheaper as volume rises, with a $0/month base price, plus optional platform packages (Boost $250, Scale $750, Enterprise $2,000 per month).
What works well
- +No per-seat pricing at all — you can give the whole company access without the bill moving, which is genuinely rare in analytics.
- +The free tier is very large and permanent, not a trial: 1M events and 5,000 session replays a month renews forever.
- +Replaces four or five separate subscriptions (analytics, replay, flags, surveys, error tracking) with one bill.
- +Per-unit rates are published transparently with volume bands, so you can model your cost before signing up.
- +PostHog is open source and self-hostable, which is a real fallback for data-control reasons.
- +Generous startup programme: $50,000 in credits for 12 months.
What to watch out for
- −Usage-based billing is harder to forecast than a flat seat price — a traffic spike or an over-eager autocapture config directly raises the bill.
- −Governance features are expensive relative to the base: SSO requires the $250/month Boost package, SAML the $750/month Scale package and RBAC the $2,000/month Enterprise package, on top of usage.
- −The Free plan is limited to 1 project and 1 year of retention.
- −Breadth over depth: each individual product is competent but a dedicated best-in-class tool will usually go deeper.
- −Self-hosting is available but PostHog actively steers users to Cloud, so the self-hosted path gets less attention.
Best suited for: Startups and product teams that want analytics, replay and feature flags without three contracts · Companies with large teams who do not want to ration analytics seats · Engineering-led product teams comfortable with usage-based billing · Indian startups on a budget — the free tier alone covers a lot of early-stage traffic · Teams already running experiments who want flags and analytics on the same event stream
AI analysis of PostHog
Analysing PostHog — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
PostHog features
Researched from PostHog's official product pages · updated September 2026.
Product analytics
- Event-based analytics with 1M free events per month
- Funnels, retention, trends and path analysis
- Cohorts and user segmentation
- Autocapture as well as custom events
- Metered at $0.00005/event in the 1M–2M band, down to $0.000009/event above 250M
Session replay
- 5,000 recordings free per month
- Watch real user sessions to diagnose UX and bug reports
- Metered at $0.005/recording in the 5K–15K band, down to $0.0015/recording above 500K
- Replay Vision AI credits included in the free allowance (2,500 credits, stated as $25 value)
Feature flags and experiments
- 1M feature flag requests free per month
- A/B experiments billed together with feature flags
- Metered at $0.0001/request in the 1M–2M band, down to $0.00001/request above 50M
- Gradual rollouts and targeting by cohort
Error tracking and logs
- 100,000 exceptions free per month
- 10GB of logs ingested free per month
- Error tracking integrated with the same session replay and analytics data
Surveys and messaging
- 1,500 survey responses free per month
- 10,000 emails free per month
- Workflows with 10,000 messages per channel free per month
Data warehouse and pipelines
- 1M data warehouse rows free per month, plus free historical sync
- Data pipelines with 10,000 events plus 1M rows free per month
- Realtime destinations with 10,000 trigger events free per month
- Batch exports
AI
- PostHog AI with 500 credits free per month (stated as $5 value)
- AI Observability with 100,000 events free per month
- Replay Vision with 2,500 credits free per month (stated as $25 value)
Platform and governance
- 1 project on Free, 6 on pay-as-you-go, unlimited on Boost and above
- Data retention: 1 year on Free, 7 years on pay-as-you-go
- SSO on Boost ($250/mo), SAML on Scale ($750/mo), RBAC on Enterprise ($2,000/mo)
- White labeling and HIPAA BAA on Boost
- Support: community on Free, email on pay-as-you-go, priority on Scale, dedicated on Enterprise
AI capabilities
- PostHog AI is included with 500 free credits a month (stated as $5 value on the pricing page).
- Replay Vision gives 2,500 free credits a month (stated as $25 value) for AI analysis of session recordings.
- AI Observability is a separate billable product with 100,000 free events a month, for teams instrumenting their own LLM applications.
- All three are metered like every other PostHog product rather than sold as a per-seat AI add-on.
PostHog pricing (USD)
SourceEvery edition as published by the vendor. Prices exclude GST unless stated. Full PostHog pricing breakdown
Free
$0
per month
- No credit card required
- 1 project
- 1 year data retention
- Community support
- Unlimited team members
- Full free monthly allowance on every product
Pay-as-you-go
$0
per month base, plus metered usage
- $0/mo base price
- Free tier included on every product
- 6 projects
- 7 year data retention
- Email support
- No per-seat charges
Boost (platform package)
$250
per month
- Unlimited projects
- White labeling
- HIPAA BAA
- SSO
Scale (platform package)
$750
per month
- Everything in Boost
- Priority support
- SAML
Enterprise (platform package)
$2,000
per month
- Everything in Scale and Boost
- RBAC
- Dedicated support
Other pricing options & add-ons
- • PostHog does not have a free trial because it does not need one — the free tier is permanent and renews monthly. The company states: 'Your free allowance renews every month. Yes, for everything. Yes, forever.'
- • Pricing is usage-based per product unit, not per seat. The company's stated reasoning is that more usage means more data to process and store.
- • Published tiered rates: product analytics $0.00005/event in the 1M–2M band, falling to $0.000009/event above 250M events. Session replay $0.005/recording in the 5K–15K band, falling to $0.0015/recording above 500K. Feature flags $0.0001/request in the 1M–2M band, falling to $0.00001/request above 50M.
- • Boost, Scale and Enterprise are platform packages layered on top of usage charges — they buy features (SSO, SAML, RBAC, white labeling, HIPAA BAA, support) rather than volume.
- • All figures are in USD.
Buying for a team? App Advisor can get you a volume quote and any partner discount available.
Implementing PostHog
SourceWays to implement
- PostHog Cloud with self-serve signup and no credit card
- Self-hosted open-source deployment
Installing the PostHog snippet or SDK is typically a same-day task. PostHog does not publish an implementation timeline for larger rollouts, so none is quoted.
- 1Sign up for PostHog Cloud — no credit card is required for the free tier
- 2Install the JavaScript snippet or a server-side SDK
- 3Decide on autocapture versus explicit custom events early, because events are the main billable unit
- 4Identify users so analytics, replay and flags all join on the same person
- 5Turn on session replay and set a sampling rate to control recording volume
- 6Add feature flags and wire experiments to the same event stream
- 7Add a card only when you exceed a free allowance, need more than 1 project, or need a platform package for SSO/SAML/RBAC
Need a certified partner in India to set up PostHog?Implementation help
Integrations, security & India
Integrations
- Data warehouse sync with free historical import (1M rows/month free)
- Data pipelines and batch exports to external destinations
- Realtime destinations (10,000 trigger events/month free)
- SDKs for web, server-side languages and mobile
- SSO on Boost, SAML on Scale
Security & compliance
- SSO available with the Boost package ($250/month)
- SAML available with the Scale package ($750/month)
- RBAC available with the Enterprise package ($2,000/month)
- HIPAA BAA available with the Boost package (vendor-stated)
- Self-hosting available for organisations that need full data control
- No certification claims (SOC 2, ISO 27001) are made here because none were verified on the pages we fetched
For Indian businesses
- PostHog publishes prices in USD only; we found no INR price list, so Indian buyers should budget in dollars.
- We could not verify GST invoicing or GSTIN handling on the pages fetched, so no claim is made — confirm with PostHog billing if you need a GST input-tax-credit invoice.
- We could not verify an India data region. PostHog Cloud regions were not documented on the pages we fetched, so no residency claim is made. Self-hosting the open-source version on Indian infrastructure is the route if you have a hard localisation requirement.
- The free tier is very well suited to Indian early-stage startups: 1M events and 5,000 session replays a month with no credit card and no seat limits covers a meaningful amount of real traffic at zero cost.
- The $50,000-credits-for-12-months startup programme is worth checking eligibility for if you are an Indian funded startup.
- Support on the free and pay-as-you-go tiers is community and email; no India-specific support hours are published.
Mobile apps
Mobile events and recordings are billed against the same metered event and recording allowances as web, so a mobile app with high session volume should be sized carefully.
Support, resources & partner network
Support & learning
- Community support on the Free plan
- Email support on pay-as-you-go
- Priority support with the Scale package ($750/month)
- Dedicated support with the Enterprise package ($2,000/month)
- No specific SLA response times were verified, so none are claimed
Is PostHog the best choice for you?
Best choice if you are…
- Startups and product teams that want analytics, replay and feature flags without three contracts
- Companies with large teams who do not want to ration analytics seats
- Engineering-led product teams comfortable with usage-based billing
- Indian startups on a budget — the free tier alone covers a lot of early-stage traffic
- Teams already running experiments who want flags and analytics on the same event stream
Look elsewhere if you are…
- Marketing-led organisations wanting a polished, non-technical BI experience
- Buyers who need a fixed, predictable annual number with no usage variability
- Small teams that need SSO or SAML, where the $250 or $750/month package dwarfs their usage cost
- Organisations with a hard India data-residency requirement, which we could not verify
Still comparing? Get an unbiased shortlist and demos arranged for free.
Sources (3) · updated September 2026
Specifications
- Category
- Web analytics & CRO, Product management & roadmapping
- Vendor
- PostHog
- Headquarters
- San Francisco, United States
- Founded
- 2020
- Pricing model
- Freemium
- Starting price
- Free plan
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Startup, Small business, SMB
- Made in India
- No
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PostHog — frequently asked questions
Is PostHog free?+
Yes, permanently. PostHog has a free tier on every product that renews monthly: 1M analytics events, 5,000 session replay recordings, 1M feature flag requests, 100,000 error-tracking exceptions, 1,500 survey responses, 1M data warehouse rows and 10GB of logs, every month, with no credit card required. PostHog states the allowance renews every month, for everything, forever.
What is PostHog pricing?+
The pay-as-you-go plan has a $0/month base price and charges per unit above the free allowance. Product analytics starts at $0.00005 per event in the 1M–2M band and falls to $0.000009 per event above 250M events. Session replay starts at $0.005 per recording and falls to $0.0015 above 500K. Feature flags start at $0.0001 per request and fall to $0.00001 above 50M requests.
Does PostHog charge per user or per seat?+
No. PostHog has no per-seat charges — your whole team can use it, including on the free plan. Billing is entirely usage-based: events, session replay recordings, feature flag requests and data pipeline rows. PostHog's stated reasoning is that more usage means more data to process and store.
What are the PostHog Boost, Scale and Enterprise packages?+
They are platform add-on packages that sit on top of usage charges and buy features rather than volume. Boost is $250/month for unlimited projects, white labeling, a HIPAA BAA and SSO. Scale is $750/month and adds priority support and SAML on top of Boost. Enterprise is $2,000/month and adds RBAC and dedicated support on top of Scale.
Does PostHog have a free trial?+
It does not need one. Rather than a time-limited trial, PostHog gives a permanent free monthly allowance on every product. You only add a card when you exceed those limits, need advanced features, or need more than 1 project.
Can PostHog replace Google Analytics, Hotjar and LaunchDarkly?+
It covers the same ground: product analytics instead of a page-view analytics tool, session replay instead of a separate recording tool, and feature flags plus experiments instead of a dedicated flagging service, all on one event stream and one bill. Whether it replaces them depends on depth — each individual PostHog product is competent but a specialist tool will usually go deeper in its own area.
Is PostHog open source and can I self-host it?+
Yes, PostHog is open source and self-hostable, which matters if you need full control of your event data. In practice the company steers most users to PostHog Cloud, and Cloud is where the free allowances and platform packages described above apply.
Are there discounts for startups or annual commitments?+
Yes. PostHog publishes a startup programme offering $50,000 in credits for 12 months, a 15% nonprofit discount on purchases below $25,000, and volume discounts on annual credit commitments starting at 20% for $25,000–$59,999 and rising to 40% for $500,000–$999,999, with stacking bonuses for multi-year commitments.
What is PostHog?+
PostHog is web analytics & cro by PostHog. Open-source product analytics, replay and flags.
How much does PostHog cost?+
PostHog has a free plan. Check the vendor's pricing page for current plans.
Does PostHog offer a free trial or free plan?+
Yes — PostHog offers a free plan you can start with.
Is PostHog made in India?+
No. PostHog is developed by PostHog in San Francisco, United States, though it is used by Indian businesses.
Who is PostHog best suited for?+
PostHog suits startup, small business, smb buyers looking for web analytics & cro with product management & roadmapping.
What are the best alternatives to PostHog?+
Popular alternatives in web analytics & cro include VWO, Google Analytics 4, Matomo. Use App Advisor's compare tool to see them side by side.
How is PostHog deployed?+
PostHog is available as a cloud (SaaS) product, with web access.
About PostHog
PostHog · San Francisco, United States · Founded 2020 · 1 product in our catalogue
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