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Umami

by Umami · Global, Open source · Since 2020

Open-source website analytics.

Web analytics & CROTrendingFree planOpen source
Visit website
Starting price
Free plan
Free trial / plan
Free plan
Start without a card
Deployment
Cloud
Web
App Advisor rating
4.5
transparency & India fit

What is Umami?

Umami is web analytics & cro from Umami, based in Global, Open source and has been building software since 2020. Open-source website analytics.

Web analytics tools measure traffic and behaviour; conversion-rate optimisation tools add heatmaps, replays and experiments; product analytics tracks in-app events. Privacy rules and cookie consent now influence tool choice as much as features.

A free plan is available, with paid plans for growing teams.

What works well

  • +Free plan available to evaluate at zero cost

What to watch out for

  • Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit

Best suited for: Startup · Small business · SMB

AI analysis of Umami

Analysing Umami — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Umami features

Category-standard capabilities plus what Umami adds. Verify depth in a demo.

  • Traffic and acquisition reports
  • Event tracking and funnels
  • Heatmaps and session replay
  • A/B and multivariate testing
  • Product analytics and retention cohorts
  • Privacy-friendly, cookieless options
  • Consent management
  • Dashboards and alerts
  • Free plan to start without a card
  • Open-source code you can self-host

Umami pricing

Entry price

Free plan

Free plan, paid tiers for more users and features

How Umami charges. Plans scale with users or features. Annual billing is usually 15–25% cheaper than monthly, and GST is added on top of listed prices in India.

Read from the vendor's official website. Prices change — confirm on umami.is.

Specifications

Category
Web analytics & CRO
Vendor
Umami
Headquarters
Global, Open source
Founded
2020
Pricing model
Freemium
Starting price
Free plan
Deployment
Cloud
Platforms
Web
Best for
Startup, Small business, SMB
Made in India
No

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Alternatives, the same vendor's other products and India-first picks.

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Umami — frequently asked questions

What is Umami?+

Umami is web analytics & cro by Umami. Open-source website analytics.

How much does Umami cost?+

Umami has a free plan. Check the vendor's pricing page for current plans.

Does Umami offer a free trial or free plan?+

Yes — Umami offers a free plan you can start with.

Is Umami made in India?+

No. Umami is developed by Umami in Global, Open source, though it is used by Indian businesses.

Who is Umami best suited for?+

Umami suits startup, small business, smb buyers looking for web analytics & cro.

What are the best alternatives to Umami?+

Popular alternatives in web analytics & cro include VWO, Google Analytics 4, Matomo. Use App Advisor's compare tool to see them side by side.

How is Umami deployed?+

Umami is available as a cloud (SaaS) product, with web access.

About Umami

Umami logo

Umami · Global, Open source · Founded 2020 · 1 product in our catalogue

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