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Unbxd
by Unbxd (Netcore) · Bengaluru, Karnataka · Since 2011
E-commerce search and personalisation built in Bengaluru.
Web analytics & CROMade in India
- Starting price
- Price on request
- Quoted after a demo and site audit
- Free trial / plan
- Not advertised
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.3
- transparency & India fit
What is Unbxd?
Unbxd has no public price list. Its main product is sold by quote to mid-size and large online retailers, and the only free entry point is the Shopify connector app, which syncs your catalogue but still needs an Unbxd contract behind it. The product is AI site search, category-page merchandising and product recommendations, and it now sells under the Netcore Unbxd brand. Netcore Cloud, the Mumbai-based marketing technology company, bought a majority stake for about USD 100 million in March 2022. If you are shortlisting ecommerce site search and product recommendation software in India for a large catalogue, Unbxd belongs on the list next to Algolia and Bloomreach.
The search engine handles typo tolerance, autosuggest, natural-language and vector query understanding, dynamic facets and custom ranking rules. Merchandisers get a visual workbench, landing pages, segments and A/B tests without needing developers for every change. Two details stand out for Indian sellers: native support for more than 40 languages, and B2B features such as exact or partial SKU search, eligibility-based product visibility and search on measurement values. The platform says it processes more than 35 billion documents a month.
The weaknesses are cost visibility and effort. You will not know the price until sales scopes your traffic and catalogue, and getting good results depends on clean product feeds, click and order tracking, and ongoing tuning. Ready-made connectors exist for Shopify, BigCommerce, Magento and SAP Hybris. A custom-built storefront, common among Indian D2C brands, means integration work through APIs, SDKs and a product feed.
A typical evaluation goes like this. Start with the free site search audit Unbxd offers, share a catalogue feed and search logs, and ask for an A/B test against your current search before committing to an annual deal. A store with a few hundred SKUs and modest traffic will usually find Shopify's built-in search or a plug-in app cheaper and good enough.
What works well
- +Self-learning ranking models tuned on your own shoppers' clicks and purchases
- +Native support for more than 40 languages, managed from a single console
- +B2B search covers exact and partial SKU lookup and measurement-value queries
- +Merchandisers can run rules, landing pages, segments and A/B tests from a visual workbench
- +Recommendations use the same product feed as search, so catalogue setup is done once
- +Free Shopify app syncs variants, inventory and metafields automatically
- +Inventory-aware search can hide out-of-stock items and show location-based results
What to watch out for
- −No published pricing; every deal is quoted after a sales and scoping call
- −No self-serve free trial; the free offer is a website audit, not product access
- −Custom storefronts need API or SDK integration work rather than a plug-in connector
- −Results depend on clean feeds and event tracking, so expect ongoing developer involvement
- −The free Shopify app had no merchant reviews at the time of checking
Best suited for: Indian and global online retailers with large catalogues where search drives revenue · Brands evaluating ecommerce site search and product recommendation software in India with multilingual needs · B2B distributors whose buyers search by SKU, part number or measurement · Netcore Cloud customers who want search and recommendations from the same vendor group
Unbxd at a glance
Analysing Unbxd — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
Unbxd features
Researched from Unbxd's official product pages · updated October 2026.
Site search
- Autosuggest with query and merchandise suggestions
- Auto spell-check to cut zero-result pages
- NLP and vector query understanding
- Dynamic and multi-level facets with sorting
- Visual search using images
Merchandising and relevance
- Custom ranking by business goals
- Content dictionary for site-specific terms
- Rules, landing pages and shopper segments
- A/B testing
- Visual AI workbench for tuning ranking and personalisation
Recommendations
- Recently viewed and wisdom-of-the-crowd algorithms
- Top and trending products by category and brand
- Alternatives and cross-sell product affinity
- Cold-start fallbacks and per-slot algorithm mixing
- Widgets for web, apps, email and push notifications
B2B and omnichannel
- Exact and partial SKU search
- Eligibility-based product visibility
- Search on measurement values
- Location-based search with real-time inventory
- Option to hide out-of-stock items
Analytics
- Search-to-purchase conversion funnel
- Product-level and query-level reports
- Widget and page-level recommendation reports
- Custom reports
AI capabilities
- Self-learning ranking models trained on shopper behaviour
- Catalogue attribute enrichment from descriptions and images
- Agentic AI shopping agent and AI console listed in the product menu
Unbxd pricing (USD)
SourceEvery edition as published by the vendor. Prices exclude GST unless stated. Full Unbxd pricing breakdown
Other pricing options & add-ons
Netcore Unbxd Shopify app
Catalogue sync connector; requires an Unbxd account to serve search and recommendations
Free
- • The official site shows no pricing page and offers a free website audit and a demo instead.
- • Pricing is set by quote, based on catalogue size, traffic and modules (search, browse, recommendations).
- • Currency and GST treatment are not published; confirm both in the quote.
Buying for a team? App Advisor can get you a volume quote and any partner discount available.
Integrations, security & India
Integrations
- Shopify
- BigCommerce
- Magento (Adobe Commerce)
- SAP Hybris
- REST APIs and SDKs
- Netcore Cloud customer engagement
For Indian businesses
- Majority-owned since March 2022 by Netcore Cloud, a Mumbai-based marketing technology company.
- Venture Intelligence describes Unbxd as based in Bangalore and the USA, and Dealroom lists a Bengaluru headquarters.
- Netcore's leadership said after the deal that Unbxd revenue was growing in newer markets including India, South East Asia and the Middle East.
- Search and recommendations sit alongside Netcore's email and customer engagement products, which are widely used by Indian consumer brands.
Unbxd timeline — releases & milestones
Is Unbxd the best choice for you?
Best choice if you are…
- Indian and global online retailers with large catalogues where search drives revenue
- Brands evaluating ecommerce site search and product recommendation software in India with multilingual needs
- B2B distributors whose buyers search by SKU, part number or measurement
- Netcore Cloud customers who want search and recommendations from the same vendor group
Look elsewhere if you are…
- Small Shopify or WooCommerce stores with a few hundred products and a tight budget
- Teams without developer time to manage feeds, tracking and API integration
Still comparing? Get an unbiased shortlist and demos arranged for free.
Sources (7) · updated October 2026
- https://netcoreunbxd.com/
- https://netcoreunbxd.com/search
- https://netcoreunbxd.com/recommendations
- https://apps.shopify.com/unbxd-search-app
- https://news.ventureintelligence.com/private-equity/netcore-cloud-acquires-e-commerce-search-co-unbxd-for-%24100-m
- https://inc42.com/company/netcore-cloud/acquisitions/
- https://cednc.dealroom.co/companies/unbxd
Specifications
- Category
- Web analytics & CRO
- Vendor
- Unbxd (Netcore)
- Headquarters
- Bengaluru, Karnataka
- Founded
- 2011
- Pricing model
- Quote-based
- Starting price
- On request
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Mid-market, Enterprise
- Made in India
- Yes
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Unbxd — frequently asked questions
What is Unbxd pricing in India?+
Unbxd does not publish prices in INR or USD. Netcore Unbxd quotes each deal after reviewing your catalogue size, traffic and the modules you want, such as search, browse and recommendations. Ask whether the quote is in INR or USD, whether GST is charged on top, and whether the price is based on search queries, sessions or revenue band, because that decides how costs grow during sale seasons.
Does Unbxd have a free trial?+
Unbxd does not advertise a self-serve free trial. Its website offers a free website audit and a personalised site experience audit, followed by a demo. The Shopify app is listed as free, but it only syncs your catalogue to the Unbxd platform, so you still need a paid Unbxd contract for search results and recommendations to work on your store.
Unbxd vs Algolia: which is better?+
Algolia publishes pay-as-you-go pricing and suits developers who want to build search themselves. Unbxd is sold by quote and leans more towards merchandisers, with a visual workbench, landing pages, A/B tests and self-learning ranking for retail. For an Indian retailer with a large catalogue and a merchandising team, Unbxd is worth piloting. For a small developer-led store, Algolia is easier to start with.
Is Unbxd an Indian company?+
Unbxd was started by Indian founders Pavan Sondur and Prashant Kumar and has strong Bengaluru roots, though press coverage also describes it as US-registered. Since March 2022 it has been majority-owned by Mumbai-based Netcore Cloud, which paid about USD 100 million for the stake. It now trades as Netcore Unbxd, and its customer list includes many US, UK and Australian retailers.
Does Unbxd work with Shopify and Magento?+
Yes. Netcore Unbxd lists connectors for Shopify, BigCommerce, Magento and SAP Hybris. The free Shopify app syncs products, variants, inventory and custom metafields automatically. For a custom-built storefront, which many Indian D2C brands run, you integrate through Unbxd's APIs, SDKs and front-end libraries and send a product feed. Budget developer time for that, along with event tracking.
Does Unbxd support Hindi and other Indian languages?+
Netcore Unbxd says its search natively supports more than 40 languages and lets you manage multiple sites from a single console. It does not list each language on its search page, so check Hindi, Tamil or transliterated Hinglish queries during a pilot. Also test common misspellings in your category, since Indian shoppers often type product names phonetically.
What features does Unbxd recommendations include?+
Unbxd recommendations include recently viewed items, frequently bought together, top and trending products, alternatives and cross-sells, plus self-learning 1:1 personalisation. Merchandisers can mix algorithms per slot, add business rules and set cold-start fallbacks. Widgets run on desktop and mobile web, in apps, in email and in push notifications, and they use the same product feed as Unbxd search.
How long does Unbxd take to implement?+
Unbxd does not publish a standard timeline. On Shopify, the connector app handles catalogue sync, so most of the work is front-end set-up and tuning. On custom or headless storefronts, you need to build the feed, the API calls and event tracking for clicks and orders. Plan for a few weeks of integration and then an A/B test period before you judge results.
What are the best Unbxd alternatives?+
The usual Unbxd alternatives are Algolia, Bloomreach Discovery, Searchspring and Klevu, plus built-in search from Shopify or Adobe Commerce for smaller stores. Unbxd's homepage cites a retailer that moved over from Searchspring. When you compare them, run each vendor on your own catalogue and search logs and measure zero-result rates and search conversion, not just the demo experience.
What is Unbxd?+
Unbxd is web analytics & cro by Unbxd (Netcore), an Indian company from Bengaluru. E-commerce search and personalisation built in Bengaluru.
How much does Unbxd cost?+
Unbxd is priced on request. Request a demo through App Advisor and we will ask the vendor for a written quote.
Does Unbxd offer a free trial or free plan?+
Unbxd does not advertise a free plan; ask the vendor for a trial or a guided demo.
Is Unbxd made in India?+
Yes. Unbxd is built by Unbxd (Netcore), headquartered in Bengaluru, Karnataka.
Who is Unbxd best suited for?+
Unbxd suits mid-market, enterprise buyers looking for web analytics & cro.
What are the best alternatives to Unbxd?+
Popular alternatives in web analytics & cro include VWO, Google Analytics 4, Matomo. Use App Advisor's compare tool to see them side by side.
How is Unbxd deployed?+
Unbxd is available as a cloud (SaaS) product, with web access.
About Unbxd (Netcore)
Unbxd (Netcore) · Bengaluru, Karnataka · Founded 2011 · 1 product in our catalogue · Indian company
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