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Yellow.ai WhatsApp
by Yellow.ai · San Mateo, California · Since 2016
Conversational AI agents on WhatsApp.
- Starting price
- $0
- Free plan with 500 chat sessions a month, then $0.99 per resolution
- Free trial / plan
- Free plan
- 1 AI agent, 500 chat sessions a month
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.3
- transparency & India fit
What is Yellow.ai WhatsApp?
Yellow.ai's WhatsApp channel is built for large companies. You can start on the Free plan, which includes one AI agent and 500 chat sessions a month, with extra resolutions billed at $0.99 each. In practice, Indian banks, insurers, retailers and telecom brands buy the Enterprise plan, which is quoted on request. If you are a shop or clinic looking for cheap WhatsApp chatbot software in India with a fixed monthly fee, this is not the product you want.
The company started in Bengaluru in 2016 as Yellow Messenger and took the Yellow.ai name in 2021. It still runs an office in Koramangala, although its website now lists San Mateo, California first. Yellow.ai is an official WhatsApp Business Solution Provider, so the WhatsApp Business API runs inside the same platform as its web chat, voice and email agents. That matters if you want one bot design and one customer data profile across every channel, rather than a separate WhatsApp-only tool.
The WhatsApp features are specific and well documented. You get quick replies, list messages, carousels, single-product and multi-product catalogue messages (up to 30 items), WhatsApp Flows forms for bookings and lead capture, and QR codes that open a chat. For Indian merchants, the Razorpay integration can create payment links, collect partial payments and take WhatsApp Pay payments inside the chat. Integrations with PayU, Paytm and Setu are also listed.
There are real limits. Catalogue stock and availability cannot be changed from Yellow.ai, so they have to be managed in Meta Commerce Manager. Facebook business verification can take more than two weeks. Every new number also starts in Meta's 1,000-customers-a-day tier. Meta's per-message charges, which apply from July 2025, are billed on top of the Yellow.ai fee. Plan for 3 to 6 weeks before your first campaign goes out at scale.
What works well
- +A Free plan with 500 chat sessions a month lets you test a WhatsApp AI agent before you talk to sales
- +Official WhatsApp BSP status, with Meta Embedded Signup that connects your number from inside the Yellow.ai console
- +Catalogue messages can show up to 30 products from a Commerce Manager feed that syncs hourly, daily or weekly
- +The Razorpay integration handles payment links, partial payments, refunds and WhatsApp Pay order updates inside the chat
- +WhatsApp Flows forms can take appointment bookings, collect feedback and capture leads without sending users to a website
- +The same AI agent runs on WhatsApp, web chat, voice, email and SMS, with 35+ channels on Enterprise
- +Ready connectors for Salesforce, Zendesk, Freshdesk, ServiceNow, Zoho, Shopify and Indian payment gateways
What to watch out for
- −Enterprise pricing is not published, so you need a sales call to compare it with Gupshup or Interakt
- −Meta's per-message WhatsApp charges are billed on top of the Yellow.ai subscription or per-resolution fee
- −Catalogue stock and availability cannot be changed from the platform and must be edited in Commerce Manager
- −WhatsApp Flows setup needs a Meta app connection through Yellow.ai support, and you cannot change it after submitting
- −The Free plan allows only one active campaign, 10 templates and 1,000 customer records, which is too little for real broadcasts
- −Multi-select, feedback and speak nodes from web bots do not work on WhatsApp, so flows need rework
Best suited for: Indian enterprises in BFSI, retail and telecom that want an enterprise WhatsApp chatbot platform for India, tied to CRM and helpdesk systems · Brands that sell on WhatsApp with catalogue messages and want to collect money through Razorpay or WhatsApp Pay · Companies that want one AI agent across WhatsApp, voice, web chat and email instead of separate tools · Teams with an IT or CX operations owner who can manage Meta Business Manager, templates and quality ratings
Yellow.ai WhatsApp at a glance
Analysing Yellow.ai WhatsApp — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
Yellow.ai WhatsApp features
Researched from Yellow.ai WhatsApp's official product pages · updated October 2026.
WhatsApp messaging
- Automated replies through the official WhatsApp Business API
- Quick replies with up to 3 buttons, and a numbered list when there are more options
- WhatsApp list messages, dynamic lists and single-card carousels
- Images up to 5 MB, and video and files up to 15 MB
- Template messages approved by Meta for alerts, reminders and transactional updates
Onboarding and number management
- Meta Embedded Signup from Extensions > Channels > WhatsApp Messenger
- Multiple WhatsApp numbers under one business account
- Up to 10 test numbers in Development mode
- Moving an existing number from another provider
- QR code generator that opens a chat with the AI agent
Commerce and payments
- Single-product and multi-product messages with up to 30 items
- Catalogue sync from a Commerce Manager data feed, hourly, daily or weekly
- Razorpay payment links, partial payments and refunds
- WhatsApp Pay collection and order status updates
- Payment status events that trigger bot flows
Forms, opt-in and campaigns
- WhatsApp Flows forms for appointments, feedback and lead capture
- Opt-in through missed calls, IVR, SMS links, QR codes and website forms
- STOP-intent opt-out flow that updates the customer's opt-in field
- Campaigns sent only to opted-in users from the customer data profile
- Guidance on quality ratings and messaging tiers, from 1,000 customers a day up to unlimited
Yellow.ai WhatsApp pricing (USD)
SourceEvery edition as published by the vendor. Prices exclude GST unless stated. Full Yellow.ai WhatsApp pricing breakdown
Free
$0 (then $0.99 per resolution beyond included usage)
- 1 AI agent and 500 chat sessions a month included
- 1,000 customer records in User360
- 1 active campaign and 10 templates
- Limited channels and out-of-box integrations
- Basic role-based access
Enterprise
Contact sales
- Unlimited AI agents and chat sessions
- All 35+ channels
- 150+ out-of-box integrations and unlimited custom API integrations
- Unlimited campaigns and customer records
- SOC 2, GDPR and ISO compliance controls
- • Prices are shown in US dollars. Yellow.ai does not publish INR prices or GST treatment, so ask for an INR quote with GST shown separately
- • Meta charges for business-initiated WhatsApp messages per message from 1 July 2025. User-initiated service replies are free, and so are utility templates sent inside the customer service window
- • The pricing page does not say whether WhatsApp is included in the Free plan's limited channel list
Buying for a team? App Advisor can get you a volume quote and any partner discount available.
Implementing Yellow.ai WhatsApp
SourceWays to implement
- Self-serve signup on the Free plan
- Enterprise onboarding with Yellow.ai's team
Usually 3 to 6 weeks, because Facebook business verification alone can take more than two weeks
- 1Get admin access to Facebook Business Manager and start business verification
- 2Connect the WhatsApp Business Account and register a number that is not already on WhatsApp
- 3Build the AI agent flow and adjust any web-only nodes for WhatsApp
- 4Submit message templates for Meta approval and set up opt-in capture
- 5Send carefully at first so the number keeps a good quality rating and moves past the 1,000-customers-a-day tier
Need a certified partner in India to set up Yellow.ai WhatsApp?Implementation help
Integrations, security & India
Integrations
- Salesforce
- HubSpot
- Zoho
- Zendesk
- Freshdesk
- Freshchat
- ServiceNow
- Jira
- Genesys
- Ameyo
- Avaya
- Shopify
- WooCommerce
- Magento
- Capillary
- Razorpay
- PayU
- Paytm
- Setu
- SharePoint
- AWS S3
For Indian businesses
- Yellow.ai was founded in 2016 as Yellow Messenger by Raghu Ravinutala, Jaya Kishore Reddy and Rashid Khan, and it keeps an office in Koramangala, Bengaluru
- Razorpay, PayU, Paytm and Setu are listed as payment integrations, and Razorpay supports WhatsApp Pay collection inside a chat
- To use a product in catalogue messages, Indian businesses must fill in origin country, importer name and importer address in Commerce Manager
- Partner platforms such as WebEngage let you set an IN server environment for Yellow.ai delivery reports, separate from US and KSA
- Ameyo, a contact-centre software brand from India, is listed among the voice and contact-centre integrations
Trust, compliance & who uses Yellow.ai WhatsApp
1,300+ enterprises
Customers
85+
Countries
2016
In business since
Yellow.ai WhatsApp timeline — releases & milestones
- 2016Founded as Yellow MessengerSource
- 2019$4M Series ASource
- 2021Renamed Yellow.ai and raised a $78.15M Series CInvestors named include Sapphire Ventures, Lightspeed, Salesforce Ventures and WestBridge CapitalSource
- 2025-07-01WhatsApp billing moved to per-message pricingMeta's change, covered in Yellow.ai's WhatsApp pricing policy docsSource
Is Yellow.ai WhatsApp the best choice for you?
Best choice if you are…
- Indian enterprises in BFSI, retail and telecom that want an enterprise WhatsApp chatbot platform for India, tied to CRM and helpdesk systems
- Brands that sell on WhatsApp with catalogue messages and want to collect money through Razorpay or WhatsApp Pay
- Companies that want one AI agent across WhatsApp, voice, web chat and email instead of separate tools
- Teams with an IT or CX operations owner who can manage Meta Business Manager, templates and quality ratings
Look elsewhere if you are…
- Small businesses that want a fixed rupee monthly plan for WhatsApp broadcasts. Interakt, AiSensy or WATI are simpler to buy
- Buyers who need a live WhatsApp campaign within a few days, because Meta verification alone can take over two weeks
Still comparing? Get an unbiased shortlist and demos arranged for free.
Sources (12) · updated October 2026
- https://yellow.ai/pricing/
- https://yellow.ai/about-us/
- https://yellow.ai/integrations/
- https://docs.yellow.ai/docs/nexus/channelConfiguration/whatsapp-channel
- https://docs.yellow.ai/docs/nexus/channelConfiguration/whatsapp-configuration
- https://docs.yellow.ai/docs/nexus/channelConfiguration/WA-messaging-limits
- https://docs.yellow.ai/docs/nexus/channelConfiguration/WA-pricing
- https://docs.yellow.ai/docs/nexus/channelConfiguration/whatsapp-product-catalog
- https://docs.yellow.ai/docs/nexus/channelConfiguration/wa-opt-in
- https://docs.yellow.ai/docs/nexus/channelConfiguration/whatsapp-forms
- https://docs.yellow.ai/docs/nexus/appConfiguration/razorpay
- https://docs.webengage.com/docs/yellow-ai
Specifications
- Category
- WhatsApp automation, Live chat & chatbot software, AI tools
- Vendor
- Yellow.ai
- Headquarters
- San Mateo, California
- Founded
- 2016
- Pricing model
- Quote-based
- Starting price
- On request
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Mid-market, Enterprise
- Made in India
- Yes
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Yellow.ai WhatsApp — frequently asked questions
What is Yellow.ai's WhatsApp pricing in India?+
Yellow.ai has two public plans, and both are priced in US dollars. The Free plan includes one AI agent and 500 chat sessions a month, and extra usage costs $0.99 per resolution. Enterprise pricing is quoted after a sales call. Meta's own WhatsApp message charges come on top of either plan. Yellow.ai does not publish INR prices, so ask for a rupee quote.
Does Yellow.ai charge GST for Indian customers?+
Yellow.ai's pricing page lists plans in US dollars and does not say how GST applies. Because the company runs an office in Bengaluru, ask the sales team whether the contract and invoice can come from the Indian entity with 18% GST shown separately. A GST invoice lets your business claim input tax credit. Get this in writing before you sign an Enterprise order.
Is there a Yellow.ai free plan or free trial?+
Yes. Yellow.ai offers a Free plan instead of a time-limited trial. It includes one AI agent, 500 chat sessions a month, 1,000 customer records, one active campaign and 10 templates. That is enough to test a WhatsApp bot flow, but not to run regular broadcasts to a real customer list. The pricing page does not say whether the Free plan expires.
Yellow.ai vs Gupshup: which is better for WhatsApp?+
Both are official WhatsApp providers with roots in India and enterprise customers. Yellow.ai is the better fit if you want one AI agent that also handles voice, web chat and email, with 150+ connectors. Gupshup is usually easier to price for high-volume messaging and campaigns. If cost per message matters most, get written quotes from both and compare them for the same monthly volume.
How long does Yellow.ai WhatsApp setup take?+
Yellow.ai's documentation warns that Facebook business verification can take more than two weeks, so start it on day one. After verification, connecting the number through Embedded Signup takes minutes. Each new number then starts at 1,000 unique customers a day and rises only as quality and volume improve. A realistic plan is 3 to 6 weeks before large campaigns.
Can I collect payments on WhatsApp with Yellow.ai?+
Yes. Yellow.ai's Razorpay integration can create payment links, accept partial payments, start refunds and check refund status. It also supports WhatsApp Pay collection inside the conversation, with order status updates. You can connect up to 15 Razorpay accounts. PayU, Paytm and Setu are also listed as payment integrations on Yellow.ai's integrations page.
Can Yellow.ai send a product catalogue on WhatsApp?+
Yes. Yellow.ai supports single-product messages and multi-product messages with up to 30 items, pulled from your Meta Commerce Manager catalogue. The catalogue can sync from a data feed hourly, daily or weekly. Stock and availability cannot be updated from Yellow.ai, though. Indian sellers must also fill in origin country and importer details before a product can be sent.
Is customer data safe on Yellow.ai?+
Yellow.ai's pricing page lists SOC 2, GDPR and ISO compliance controls on the Enterprise plan, and basic role-based access on the Free plan. Ask sales for the current certificates and the region where your data will be hosted. If your company falls under the DPDP Act or RBI rules, get the data processing terms checked before you go live.
Do I need my own number for the Yellow.ai WhatsApp API?+
Yes. Yellow.ai needs a phone number that is not already registered on WhatsApp or the WhatsApp Business app. The number must be able to receive an OTP by SMS or voice call. You get three OTP attempts in 24 hours. You also need admin access to Facebook Business Manager, and you can add several numbers under one business account.
What are the best Yellow.ai alternatives for small businesses in India?+
For small businesses, Interakt, AiSensy and WATI are easier choices than Yellow.ai. They publish monthly plans and focus on broadcasts, shared team inboxes and simple chatbots. Yellow.ai is built for enterprises that want AI agents across many channels and deep CRM integrations. If you send under a few thousand messages a month, a simpler WhatsApp tool will usually cost less.
What is Yellow.ai WhatsApp?+
Yellow.ai WhatsApp is whatsapp automation by Yellow.ai, an Indian company from San Mateo. Conversational AI agents on WhatsApp.
How much does Yellow.ai WhatsApp cost?+
Yellow.ai WhatsApp is priced on request. Request a demo through App Advisor and we will ask the vendor for a written quote.
Does Yellow.ai WhatsApp offer a free trial or free plan?+
Yellow.ai WhatsApp does not advertise a free plan; ask the vendor for a trial or a guided demo.
Is Yellow.ai WhatsApp made in India?+
Yes. Yellow.ai WhatsApp is built by Yellow.ai, headquartered in San Mateo, California.
Who is Yellow.ai WhatsApp best suited for?+
Yellow.ai WhatsApp suits mid-market, enterprise buyers looking for whatsapp automation with live chat & chatbot software and ai tools.
What are the best alternatives to Yellow.ai WhatsApp?+
Popular alternatives in whatsapp automation include AiSensy, Gupshup, Zoho SalesIQ WhatsApp. Use App Advisor's compare tool to see them side by side.
How is Yellow.ai WhatsApp deployed?+
Yellow.ai WhatsApp is available as a cloud (SaaS) product, with web access.
About Yellow.ai
Yellow.ai · San Mateo, California · Founded 2016 · 3 products in our catalogue · Indian company
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