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Adobe Analytics

by Adobe · San Jose, United States · Since 2009

Enterprise digital analytics.

Web analytics & CRORecommendedEnterprise ready
Visit website
Starting price
On request
Ask for a quote
Free trial / plan
Not advertised
Deployment
Cloud
Web
App Advisor rating
4.3
transparency & India fit

What is Adobe Analytics?

Adobe Analytics is web analytics & cro from Adobe, based in San Jose, United States and has been building software since 2009. Enterprise digital analytics.

Web analytics tools measure traffic and behaviour; conversion-rate optimisation tools add heatmaps, replays and experiments; product analytics tracks in-app events. Privacy rules and cookie consent now influence tool choice as much as features.

Pricing is quoted per organisation, so ask the vendor for a proposal that matches your size.

What works well

  • +17 years in business — a mature, stable product
  • +One of the top-ranked web analytics & cro options in our catalogue

What to watch out for

  • Pricing is not published — expect a sales conversation before you see costs
  • No permanently free plan
  • Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit

Best suited for: Mid-market · Enterprise

AI analysis of Adobe Analytics

Analysing Adobe Analytics — pricing, features, reviews and alternatives…

Generated by App Advisor's native engine from this listing's verified data — not a paid placement.

Adobe Analytics features

Category-standard capabilities plus what Adobe Analytics adds. Verify depth in a demo.

  • Traffic and acquisition reports
  • Event tracking and funnels
  • Heatmaps and session replay
  • A/B and multivariate testing
  • Product analytics and retention cohorts
  • Privacy-friendly, cookieless options
  • Consent management
  • Dashboards and alerts

Adobe Analytics pricing

Entry price

On request

Quoted per organisation after a discovery call

How Adobe Analytics charges. Adobe prices per organisation based on users, modules and implementation scope. Ask for a quote that includes onboarding, training and annual increases.

Read from the vendor's official website. Prices change — confirm on business.adobe.com.

Specifications

Category
Web analytics & CRO
Vendor
Adobe
Headquarters
San Jose, United States
Founded
2009
Pricing model
Quote-based
Starting price
On request
Deployment
Cloud
Platforms
Web
Best for
Mid-market, Enterprise
Made in India
No

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Adobe Analytics — frequently asked questions

What is Adobe Analytics?+

Adobe Analytics is web analytics & cro by Adobe. Enterprise digital analytics.

How much does Adobe Analytics cost?+

Adobe Analytics does not publish a price list; pricing is quoted per organisation. Request a demo through App Advisor and we will ask the vendor for a written quote.

Does Adobe Analytics offer a free trial or free plan?+

Adobe Analytics does not advertise a free plan; ask the vendor for a trial or a guided demo.

Is Adobe Analytics made in India?+

No. Adobe Analytics is developed by Adobe in San Jose, United States, though it is used by Indian businesses.

Who is Adobe Analytics best suited for?+

Adobe Analytics suits mid-market, enterprise buyers looking for web analytics & cro.

What are the best alternatives to Adobe Analytics?+

Popular alternatives in web analytics & cro include VWO, Google Analytics 4, Matomo. Use App Advisor's compare tool to see them side by side.

How is Adobe Analytics deployed?+

Adobe Analytics is available as a cloud (SaaS) product, with web access.

About Adobe

Adobe logo

Adobe · San Jose, United States · Founded 1982 · 36 products in our catalogue

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