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Web analytics & CRO · Alternatives
Adobe Analytics is a web analytics & cro product from Adobe, San Jose, priced at On request. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 2 have a free plan, 2 are built in India, and 4 start cheaper or free.
Quick answer
The closest alternatives to Adobe Analytics are Unbxd (On request), FullStory (On request), Contentsquare (On request), Optimizely (On request) and AB Tasty (On request). Matomo is the top-ranked option with a free plan. Published prices in this list start at ₹800/month.
The price isn't published
Adobe quotes Adobe Analytics per organisation. 2 of the 20 alternatives below publish a starting price, so you can budget before a sales call.
There is no free plan
Adobe Analytics has no free tier. 2 alternatives do, which lets you test with real data before you pay.
Indian support and GST
Adobe Analytics is built in United States. 2 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
Ranked by how closely each product matches Adobe Analytics's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Adobe Analytics (current) | On request | No | Web | No | 4.3/5 | — |
| 1 |  Unbxd | On request | No | Web | Yes | 4.3/5 | |
| 2 |  FullStory | On request | No | Web | No | 4.2/5 | |
| 3 |  Contentsquare | On request | No | Web | No | 4.2/5 | |
| 4 |  Optimizely | On request | No | Web | No | 4.2/5 | |
| 5 |  AB Tasty | On request | No | Web | No | 4.1/5 | |
| 6 |  Chartbeat | On request | No | Web | No | 4.1/5 | |
| 7 |  Parse.ly | On request | No | Web | No | 4.1/5 | |
| 8 |  Funnel.io | On request | No | Web | No | 4/5 | |
| 9 |  Adverity | On request | No | Web | No | 4/5 | |
| 10 |  Hyros | On request | No | Web | No | 3.9/5 | |
| 11 |  Northbeam | On request | No | Web | No | 3.9/5 | |
| 12 |  Glassbox | On request | No | Web | No | 3.9/5 | |
| 13 |  Rockerbox | On request | No | Web | No | 3.9/5 | |
| 14 |  HockeyStack | On request | No | Web | No | 3.9/5 | |
| 15 |  Nosto | On request | No | Web | No | 3.9/5 | |
| 16 |  Webtrends Optimize | On request | No | Web | No | 3.9/5 | |
| 17 |  Plausible Analytics | ₹800/mo | No | Web | No | 4.4/5 | |
| 18 |  Fathom Analytics | ₹1,200/mo | No | Web | No | 4.4/5 | |
| 19 |  Matomo | Free plan | Yes | Web | No | 4.6/5 | |
| 20 |  VWO | Free plan | Yes | Web | Yes | 4.7/5 |
Unbxd (Netcore) · Bengaluru · Web analytics & CRO · 4.3/5
E-commerce search and personalisation built in Bengaluru.
On request
Quote-based
Compared with Adobe Analytics
Key features
On request
Quote-based
On request
Quote-based
On request
Quote-based
On request
Quote-based
On request
Quote-based
Parse.ly (Automattic) · New York · Web analytics & CRO · 4.1/5
Content analytics for media.
On request
Quote-based
On request
Quote-based
On request
Quote-based
The closest matches to Adobe Analytics on App Advisor are Unbxd (On request), FullStory (On request), Contentsquare (On request). They are ranked by how closely their category, pricing model, platforms and target business size match Adobe Analytics, then by rating. The best choice depends on your team size and budget.
Yes. 2 of the 20 alternatives listed have a free plan or are free: Matomo (Free plan), VWO (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
Among alternatives that publish a price, Plausible Analytics starts lowest at ₹800/mo. Matomo also has a free plan. Prices are read from each vendor's website and exclude GST.
Yes. 2 alternatives are built in India, including Unbxd (On request), VWO (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Unbxd is the closest match to Adobe Analytics in our catalogue. Key differences: Built in India (Bengaluru). Compare them side by side before you book a demo.
Every product listed sits in web analytics & cro or a category Adobe Analytics also covers, and Adobe's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
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