1. Unbxd
Unbxd (Netcore) · Bengaluru · Web analytics & CRO · 4.3/5
E-commerce search and personalisation built in Bengaluru.
On request
Quote-based
Compared with Adobe Analytics
- Built in India (Bengaluru)
Web analytics & CRO · Alternatives
Best Adobe Analytics alternatives in India (2026)
Adobe Analytics is a web analytics & cro product from Adobe, San Jose, priced at On request. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 3 have a free plan, 2 are built in India, and 6 start cheaper or free.
Quick answer
The closest alternatives to Adobe Analytics are Unbxd (On request), FullStory (On request), Contentsquare (On request), Optimizely (On request) and AB Tasty (On request). Matomo is the top-ranked option with a free plan. Published prices in this list start at ₹800/month.
Why businesses look for a Adobe Analytics alternative
The price isn't published
Adobe quotes Adobe Analytics per organisation. 3 of the 20 alternatives below publish a starting price, so you can budget before a sales call.
There is no free plan
Adobe Analytics has no free tier. 3 alternatives do, which lets you test with real data before you pay.
Indian support and GST
Adobe Analytics is built in United States. 2 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
Adobe Analytics alternatives compared
Ranked by how closely each product matches Adobe Analytics's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Adobe Analytics (current) | On request | No | Web | No | 4.3/5 | — |
| 1 | Unbxd | On request | No | Web | Yes | 4.3/5 | |
| 2 |  FullStory | On request | No | Web | No | 4.2/5 | |
| 3 |  Contentsquare | On request | No | Web | No | 4.2/5 | |
| 4 |  Optimizely | On request | No | Web | No | 4.2/5 | |
| 5 |  AB Tasty | On request | No | Web | No | 4.1/5 | |
| 6 |  Chartbeat | On request | No | Web | No | 4.1/5 | |
| 7 |  Parse.ly | On request | No | Web | No | 4.1/5 | |
| 8 |  Funnel.io | On request | No | Web | No | 4/5 | |
| 9 |  Adverity | On request | No | Web | No | 4/5 | |
| 10 |  Hyros | On request | No | Web | No | 3.9/5 | |
| 11 |  Northbeam | On request | No | Web | No | 3.9/5 | |
| 12 |  Glassbox | On request | No | Web | No | 3.9/5 | |
| 13 |  HockeyStack | On request | No | Web | No | 3.9/5 | |
| 14 |  Nosto | On request | No | Web | No | 3.9/5 | |
| 15 |  Plausible Analytics | ₹800/mo | No | Web | No | 4.4/5 | |
| 16 |  Fathom Analytics | ₹1,200/mo | No | Web | No | 4.4/5 | |
| 17 |  Matomo | Free plan | Yes | Web | No | 4.6/5 | |
| 18 |  VWO | Free plan | Yes | Web | Yes | 4.7/5 | |
| 19 |  Umami | Free plan | Yes | Web | No | 4.5/5 | |
| 20 |  Convert | ₹8,000/mo | No | Web | No | 4.4/5 |
Top 10 Adobe Analytics alternatives in detail
On request
Quote-based
On request
Quote-based
On request
Quote-based
On request
Quote-based
On request
Quote-based
7. Parse.ly
Parse.ly (Automattic) · New York · Web analytics & CRO · 4.1/5
Content analytics for media.
On request
Quote-based
On request
Quote-based
On request
Quote-based
Adobe Analytics alternatives by what you need
Cheaper than Adobe Analytics
Free Adobe Analytics alternatives
Indian alternatives to Adobe Analytics
How to choose a Adobe Analytics alternative
- Google Analytics 4 is free and sufficient for most sites; add a heatmap tool when you have enough traffic to learn from.
- Product analytics (Mixpanel, Amplitude, PostHog) suits apps with logged-in users and events.
- Check data residency and consent tooling if you serve EU visitors or handle sensitive data.
Adobe Analytics alternatives — FAQs
What is the best alternative to Adobe Analytics in 2026?+
The closest matches to Adobe Analytics on App Advisor are Unbxd (On request), FullStory (On request), Contentsquare (On request). They are ranked by how closely their category, pricing model, platforms and target business size match Adobe Analytics, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Adobe Analytics?+
Yes. 3 of the 20 alternatives listed have a free plan or are free: Matomo (Free plan), VWO (Free plan), Umami (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to Adobe Analytics?+
Among alternatives that publish a price, Plausible Analytics starts lowest at ₹800/mo. Matomo also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to Adobe Analytics?+
Yes. 2 alternatives are built in India, including Unbxd (On request), VWO (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Adobe Analytics vs Unbxd: which is better?+
Unbxd is the closest match to Adobe Analytics in our catalogue. Key differences: Built in India (Bengaluru). Compare them side by side before you book a demo.
How were these Adobe Analytics alternatives chosen?+
Every product listed sits in web analytics & cro or a category Adobe Analytics also covers, and Adobe's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
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Related alternatives
Unbxd alternativesFullStory alternativesContentsquare alternativesOptimizely alternativesAB Tasty alternativesChartbeat alternativesParse.ly alternativesFunnel.io alternativesAdverity alternativesHyros alternativesNorthbeam alternativesGlassbox alternativesAll web analytics & cro alternativesBrowse all alternatives