WhatsApp Business API platform with broadcasts, chatbots and click-to-WhatsApp ads.
Starts at
Free plan
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WhatsApp automation · Pricing
BotPenguin has 4 published plans. Below is the full price list exactly as BotPenguin publishes it, what each plan includes, and the costs people miss when budgeting.
Starting price
$29/month
Little plan, billed monthly; a free Baby plan also exists
Free plan / trial
Free forever plan
Baby plan: 1 chatbot, 1,000 messages, no card required
Every price below is quoted from BotPenguin's official pricing page in US dollars. We never convert or estimate prices.
| Plan | Price | Billing | What it adds |
|---|---|---|---|
| Baby | $0 | Free forever |
|
| Little | $29/month | Monthly or yearly (yearly = pay for 10 months) |
|
| King | $99/month | Monthly or yearly (yearly = pay for 10 months) |
|
| Emperor | From $990/month (custom) | Contact sales |
|
Extra messages
$5 per 1,000; $10 per 5,000
Monthly add-on
Extra AI messages
$15 per 1,000; $60 per 5,000
Extra team members
$7 each; $30 for 5
Voice minutes
$40 per 1,000; $150 per 5,000
White-label chat window
$20 per bot
MS Teams platform
$100
Data training storage
$15 per GB; $68 per 5 GB
Yes — BotPenguin has a free option. Free forever plan (Baby plan: 1 chatbot, 1,000 messages, no card required). Paid plans add the rest.
Prices change. Confirm the current price on BotPenguin's pricing page before you sign.
BotPenguin has 4 plans: Baby at $0, Little at $29/month, King at $99/month, Emperor at From $990/month (custom). BotPenguin publishes these prices in US dollars, so your invoice depends on the exchange rate on the billing date.
Yes — BotPenguin has a free option. Free forever plan (Baby plan: 1 chatbot, 1,000 messages, no card required). Paid plans add the rest.
Yes — 7-day free trial with full King plan features. A trial is the cheapest way to test the workflow you actually care about before paying.
Extra messages ($5 per 1,000; $10 per 5,000); Extra AI messages ($15 per 1,000; $60 per 5,000); Extra team members ($7 each; $30 for 5); Voice minutes ($40 per 1,000; $150 per 5,000); White-label chat window ($20 per bot); MS Teams platform ($100); Data training storage ($15 per GB; $68 per 5 GB). Add these to any budget before you compare it with another product.
BotPenguin lists its prices in US dollars for all buyers, including Indian ones. The Baby plan is free, Little costs $29 a month, King costs $99 a month, and the custom Emperor plan starts at $990 a month. If you pay yearly, you are charged for 10 months instead of 12. You can pay through Razorpay or Stripe, so Indian cards and local payment methods should work at checkout.
Yes. BotPenguin's Baby plan is free forever and needs no credit card. It includes one chatbot and 1,000 messages, with AI-answered messages counted in the same pool. You can deploy it on WhatsApp, Instagram, Facebook, Telegram or a website, and it includes the unified inbox and live chat handoff. Once you go past 1,000 messages, you have to upgrade or buy a message pack.
BotPenguin offers a 7-day free trial with full access to King plan features. That covers unlimited chatbots, AI voice agents, WhatsApp Flows and the Zapier, HubSpot and Razorpay integrations. Use the trial to test whether 12,000 messages a month covers your WhatsApp volume before you choose between the $29 Little and $99 King plans.
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