WhatsApp automation · Pricing

Gupshup WhatsApp pricing in India (2027)

Gupshup WhatsApp has 2 published plans. Below is the full price list exactly as Gupshup publishes it, what each plan includes, and the costs people miss when budgeting.

Full Gupshup WhatsApp review

Starting price

USD 0.0010/message

Gupshup fee per template or session text, plus Meta's WhatsApp fee at cost

Free plan / trial

Free trial

Gupshup WhatsApp price list

Every price below is quoted from Gupshup's official pricing page in US dollars. We never convert or estimate prices.

Plan	Price	Billing	What it adds
Self Serve	USD 0.0010 per message (Gupshup fee)	pay per use, plus Meta's WhatsApp fee by category and country	Template and session text messages at USD 0.0010 each Media above 64KB free of Gupshup fees Voice at USD 0.0001 per second; inbound user-initiated calls free First 1,000 service messages free of WhatsApp fees
Enterprise	Custom quote	—	Features and pricing handled through Gupshup sales Customer success team support Early beta access to new WhatsApp features, according to Gupshup

Before you budget for Gupshup WhatsApp

Meta's WhatsApp fees are billed at cost by category: marketing, utility, authentication, authentication (international), marketing (optimised) and service.
Rates vary by the recipient's country code; India rates are chosen with a country selector on the pricing page.
Click-to-WhatsApp conversations from Meta ads are free for the first 7 days.
Meta begins charging for service messages from 1 October 2026, according to the pricing page.
GST treatment and any free trial or credits are not stated on the pricing page.

Is Gupshup WhatsApp free?

No. Gupshup WhatsApp has no free plan. Ask the vendor for a trial or a pilot before you commit.

Prices change. Confirm the current price on Gupshup's pricing page before you sign.

Gupshup WhatsApp pricing FAQs

What is Gupshup WhatsApp pricing in India in 2027?+

Gupshup WhatsApp has 2 plans: Self Serve at USD 0.0010 per message (Gupshup fee), Enterprise at Custom quote. Gupshup publishes these prices in US dollars, so your invoice depends on the exchange rate on the billing date.

Is Gupshup WhatsApp free?+

No. Gupshup WhatsApp has no free plan. Ask the vendor for a trial or a pilot before you commit.

How much does Gupshup WhatsApp API cost?+

Gupshup WhatsApp API is billed per message. Gupshup's own fee is USD 0.0010 for each template or session text message, which is under 10 paise at current rates, and media above 64KB carries no Gupshup fee. On top of that, Meta's WhatsApp fee is passed through at cost, depending on whether the message is marketing, utility, authentication or service, and on the recipient's country.

Is GST included in Gupshup's WhatsApp pricing?+

Gupshup's public pricing page lists fees in US dollars and does not say whether GST is included. Indian businesses buying software services normally pay 18% GST, so budget for it on top of both the Gupshup fee and Meta's pass-through fee. Ask Gupshup sales for an INR quote that shows the tax line, especially if you need GST input credit.

Does Gupshup offer a free trial for WhatsApp?+

Gupshup's pricing page does not mention a free trial or free credits for the WhatsApp API. What it does say is that the first 1,000 service messages are free of WhatsApp fees and that click-to-WhatsApp conversations from Meta ads are free for seven days. For trial credits on a new account, check with Gupshup sales before signing up.

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