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Gupshup WhatsApp
by Gupshup · Mumbai, Maharashtra · Since 2004
WhatsApp Business API at scale.
WhatsApp automationMade in India
- Starting price
- USD 0.0010/message
- Gupshup fee per template or session text, plus Meta's WhatsApp fee at cost
- Free trial / plan
- Free trial
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.7
- transparency & India fit
What is Gupshup WhatsApp?
Gupshup is one of the older Indian names in business messaging. Its about page says the company was born in India, has supported businesses since 2014 and now runs 12 offices with a team of about 900 people. Its WhatsApp Business API sits inside a product family called Conversation Cloud. Gupshup says it serves 50,000+ businesses in 130+ countries and handles over 120 billion messages a year, and it names Myntra, Tata, Housing.com and Cars24 among its customers. Meta named it Partner of the Year in 2023 and 2024.
The product suits mid-size and large Indian brands that send high volumes of marketing, order-update and OTP messages and also want bots, live-agent routing and click-to-WhatsApp ads in one place. The Conversation Builder handles drag-and-drop and prompt-based bots, Agent Assist routes chats to human agents with an AI copilot, and Campaign Manager sends carousel and event-triggered campaigns, for example on cart abandonment. Documented connectors include Zoho CRM, Zoho Desk, HubSpot, Salesforce and Microsoft Dynamics 365, and campaigns can go live through MoEngage and CleverTap.
The pricing model is pay-per-message, not a monthly seat plan. On the Self Serve price list, Gupshup charges its own fee of USD 0.0010 for each template or session text message, media above 64KB is free, and voice costs USD 0.0001 per second. Meta's WhatsApp fee is passed through at cost and depends on the category (marketing, utility, authentication or service) and the recipient's country. Service messages are free for the first 1,000. The page notes that Meta starts charging for service messages from 1 October 2026, which matters if most of your traffic is customer replies.
There are weak points. The public price list is in US dollars, India's per-category Meta rates are not shown in plain text, and GST treatment is not stated, so an Indian finance team will need a written INR quote. Enterprise features and pricing are only available through sales. The security page shows ISOQAR, AICPA, RBI, GDPR and CCPA logos but does not name the exact standards. A small shop sending a few hundred messages a month will usually find a simpler inbox-style WhatsApp tool easier to run.
What works well
- +Gupshup's own per-message fee is published openly at USD 0.0010 for template and session texts
- +Media messages above 64KB carry no Gupshup fee on the Self Serve list
- +Meta named Gupshup its Partner of the Year in both 2023 and 2024
- +One platform covers bots, live-agent routing, campaigns, click-to-WhatsApp ads and analytics
- +Documented connectors for Zoho CRM, Zoho Desk, HubSpot, Salesforce and Microsoft Dynamics 365
- +Co-existence support lets you keep using an existing WhatsApp Business App number alongside the API
- +Also handles SMS, RCS and voice, plus DLT registration services for Indian SMS senders
What to watch out for
- −The public rate card is in USD, so Indian buyers face currency swings and must ask for INR billing
- −The pricing page does not say whether 18% GST is added on top of the fees
- −Enterprise features, SLAs and pricing are not published and need a sales conversation
- −Security page shows certification logos without naming the exact ISO standard or SOC report type
- −Usage-based billing makes monthly spend harder to predict than a flat plan for campaign-heavy teams
- −Meta's charges on service messages from October 2026 will raise costs for support-heavy accounts
Best suited for: Indian D2C, e-commerce and fintech brands sending lakhs of WhatsApp notifications and OTPs a month · Enterprises that want WhatsApp, SMS, RCS and voice from one Indian messaging vendor · Marketing teams running click-to-WhatsApp ads and carousel campaigns tied to CleverTap or MoEngage · Developers who prefer an API-first provider with webhooks and template management APIs
Gupshup WhatsApp at a glance
Analysing Gupshup WhatsApp — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
Gupshup WhatsApp features
Researched from Gupshup WhatsApp's official product pages · updated October 2026.
Messaging and templates
- Session messages with text, media, location, lists, quick replies and CTA URLs
- Template messages including carousel, coupon code, limited-time offer and authentication
- Catalog and multi-product messages for commerce
- Template create, edit, delete and approval status APIs
- WhatsApp Flows, Commerce and Pay support
Bots and agents
- Conversation Builder with drag-and-drop and prompt-based flows
- Templates for FAQs, commerce and support bots
- Agent Assist routing by expertise, availability and customer history
- AI copilot to draft, summarise and rephrase agent replies
- Gupshup AI Agents for lead qualification and appointment booking
Marketing and ads
- Campaign Manager with event-triggered campaigns such as cart abandonment
- Click-to-chat ads on Facebook, Instagram, TikTok and Google Search
- Personalize micro-segments and drip campaigns
- Integrated ROI dashboard and Chat Ads Manager
Developer and account
- Webhooks for inbound messages, system, billing and coexistence events
- Business profile APIs for photo, About text and WABA details
- Display name and Meta business verification guides
- Wallet and billing events
- Co-existence with an existing WhatsApp Business App number
Other channels
- SMS
- RCS
- Voice
- Web and in-app chat
AI capabilities
- Multi-modal AI agents that handle conversations on messaging or voice
- AI copilot in Agent Assist for drafting and summarising replies
- Prompt-based bot building in Conversation Builder
Gupshup WhatsApp pricing (USD)
SourceEvery edition as published by the vendor. Prices exclude GST unless stated. Full Gupshup WhatsApp pricing breakdown
Self Serve
USD 0.0010 per message (Gupshup fee)
pay per use, plus Meta's WhatsApp fee by category and country
- Template and session text messages at USD 0.0010 each
- Media above 64KB free of Gupshup fees
- Voice at USD 0.0001 per second; inbound user-initiated calls free
- First 1,000 service messages free of WhatsApp fees
Enterprise
Custom quote
- Features and pricing handled through Gupshup sales
- Customer success team support
- Early beta access to new WhatsApp features, according to Gupshup
- • Meta's WhatsApp fees are billed at cost by category: marketing, utility, authentication, authentication (international), marketing (optimised) and service.
- • Rates vary by the recipient's country code; India rates are chosen with a country selector on the pricing page.
- • Click-to-WhatsApp conversations from Meta ads are free for the first 7 days.
- • Meta begins charging for service messages from 1 October 2026, according to the pricing page.
- • GST treatment and any free trial or credits are not stated on the pricing page.
Buying for a team? App Advisor can get you a volume quote and any partner discount available.
Integrations, security & India
Integrations
- Zoho CRM
- Zoho Desk
- HubSpot
- Salesforce
- Salesforce Marketing Cloud
- Microsoft Dynamics 365
- Oracle Responsys
- Bloomreach
- MoEngage
- CleverTap
- Shopify
Security & compliance
- Security page shows ISOQAR, AICPA, RBI, GDPR, CCPA and LGPD marks
- An internal security compliance team aligns practices with standard control frameworks
- Security policies are reviewed periodically, according to Gupshup
For Indian businesses
- Gupshup says it was born in India and lists India among its 12 global offices
- Offers DLT principal entity, header and template registration for TRAI-compliant SMS in India
- Indian customers named on its site include Myntra, Tata, Housing.com, Cars24 and Ola
- Its enterprise security page shows an RBI mark, relevant to Indian banking and fintech buyers
- Integrates with Zoho CRM and Zoho Desk, which many Indian SMEs already use
Support, resources & partner network
Support & learning
- Sales and enterprise queries through sales@gupshup.ai
- Customer success team for enterprise accounts
- Developer documentation at docs.gupshup.io
- Support knowledge base at support.gupshup.io
Trust, compliance & who uses Gupshup WhatsApp
50,000+
Customers
130+
Countries
2014
In business since
Is Gupshup WhatsApp the best choice for you?
Best choice if you are…
- Indian D2C, e-commerce and fintech brands sending lakhs of WhatsApp notifications and OTPs a month
- Enterprises that want WhatsApp, SMS, RCS and voice from one Indian messaging vendor
- Marketing teams running click-to-WhatsApp ads and carousel campaigns tied to CleverTap or MoEngage
- Developers who prefer an API-first provider with webhooks and template management APIs
Look elsewhere if you are…
- Small shops that just want a shared WhatsApp inbox at a fixed monthly rupee price
- Buyers who need a published INR price list with GST shown before signing up
Still comparing? Get an unbiased shortlist and demos arranged for free.
Sources (7) · updated October 2026
Gupshup WhatsApp screenshots
Specifications
- Category
- WhatsApp automation
- Vendor
- Gupshup
- Headquarters
- Mumbai, Maharashtra
- Founded
- 2004
- Pricing model
- Subscription
- Starting price
- USD 0.0010/message · Gupshup fee per template or session text, plus Meta's WhatsApp fee…
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Small business, SMB, Mid-market
- Made in India
- Yes
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Gupshup WhatsApp — frequently asked questions
How much does Gupshup WhatsApp API cost?+
Gupshup WhatsApp API is billed per message. Gupshup's own fee is USD 0.0010 for each template or session text message, which is under 10 paise at current rates, and media above 64KB carries no Gupshup fee. On top of that, Meta's WhatsApp fee is passed through at cost, depending on whether the message is marketing, utility, authentication or service, and on the recipient's country.
Is GST included in Gupshup's WhatsApp pricing?+
Gupshup's public pricing page lists fees in US dollars and does not say whether GST is included. Indian businesses buying software services normally pay 18% GST, so budget for it on top of both the Gupshup fee and Meta's pass-through fee. Ask Gupshup sales for an INR quote that shows the tax line, especially if you need GST input credit.
Does Gupshup offer a free trial for WhatsApp?+
Gupshup's pricing page does not mention a free trial or free credits for the WhatsApp API. What it does say is that the first 1,000 service messages are free of WhatsApp fees and that click-to-WhatsApp conversations from Meta ads are free for seven days. For trial credits on a new account, check with Gupshup sales before signing up.
Gupshup vs Interakt or AiSensy: which should I choose?+
Gupshup is built for high volume and developers, with message-level pricing, webhooks, bots, agent routing and SMS, RCS and voice on one platform. Interakt and AiSensy are inbox-first tools with fixed monthly rupee plans, which small shops find easier to run. If you send lakhs of messages or need deep API work, shortlist Gupshup. For a simple team inbox, the lighter tools usually cost less.
Which CRMs does Gupshup WhatsApp integrate with?+
Gupshup's documentation lists connectors for Zoho CRM, Zoho Desk, HubSpot, Salesforce, Salesforce Marketing Cloud, Microsoft Dynamics 365, Oracle Responsys and Bloomreach. Campaigns can also go live through MoEngage and CleverTap, and events from Shopify, websites and apps can trigger messages. Anything else can be connected through Gupshup's APIs and webhooks, which cover messages, templates, billing and system events.
Can I keep my existing WhatsApp Business App number with Gupshup?+
Yes. Gupshup's documentation covers co-existence, which lets a business connect a number already used on the WhatsApp Business App to the API. Your team can keep chatting from the phone app while automated messages and campaigns run through Gupshup. Check Meta's current co-existence rules for your number first, because some features differ between the app and the API.
Is Gupshup secure enough for banks and fintech companies?+
Gupshup's enterprise security page shows ISOQAR, AICPA, RBI, GDPR, CCPA and LGPD marks and says a dedicated compliance team reviews its policies periodically. It counts Citibank and Indian fintech brands among its customers. The page does not name the exact ISO standard or SOC report type, so regulated buyers should request the certificates and an audit report during procurement.
How long does it take to go live on Gupshup WhatsApp API?+
Going live on Gupshup WhatsApp API mostly depends on Meta. You need a verified Meta business, an approved display name and approved message templates, and Gupshup documents each of these steps. A business with documents ready can often send its first approved templates within a few days, while CRM integration and bot building add more time.
Will Meta's October 2026 change affect my Gupshup bill?+
Yes, if you reply to a lot of customers. Gupshup's pricing page notes that Meta starts charging for service messages from 1 October 2026. Until then, service conversations have been free apart from Gupshup's own small fee. Support-heavy accounts should review their monthly service message counts with Gupshup and plan for the new Meta charges in their budget.
Is Gupshup an Indian company?+
Gupshup describes itself as born in India and lists India among its 12 global offices, alongside the USA, Indonesia, Brazil, Mexico, Colombia, Dubai and West Africa. Its co-founder and CEO is Beerud Sheth. Indian brands such as Myntra, Tata, Housing.com, Cars24 and Ola appear as customers or case studies on its website.
What is Gupshup WhatsApp?+
Gupshup WhatsApp is whatsapp automation by Gupshup, an Indian company from Mumbai. WhatsApp Business API at scale.
How much does Gupshup WhatsApp cost?+
Gupshup publishes: USD 0.0010/message · Gupshup fee per template or session text, plus Meta's WhatsApp fee…. Confirm current plans and taxes on the official pricing page.
Does Gupshup WhatsApp offer a free trial or free plan?+
App Advisor's listing records a free trial for Gupshup WhatsApp. Confirm the current trial terms on Gupshup's official site.
Is Gupshup WhatsApp made in India?+
Yes. Gupshup WhatsApp is built by Gupshup, headquartered in Mumbai, Maharashtra.
Who is Gupshup WhatsApp best suited for?+
Gupshup WhatsApp suits small business, smb, mid-market buyers looking for whatsapp automation.
What are the best alternatives to Gupshup WhatsApp?+
Popular alternatives in whatsapp automation include AiSensy, Gupshup, Zoho SalesIQ WhatsApp. Use App Advisor's compare tool to see them side by side.
How is Gupshup WhatsApp deployed?+
Gupshup WhatsApp is available as a cloud (SaaS) product, with web access.
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About Gupshup
Gupshup · Mumbai, Maharashtra · Founded 2004 · 3 products in our catalogue · Indian company
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