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Free plan available
Marketing automation · Alternatives
Best Klaviyo alternatives in India (2027)
Klaviyo is a marketing automation product from Klaviyo, Boston, priced at Free plan with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 18 have a free plan, 8 are built in India.
Quick answer
The closest alternatives to Klaviyo are Omnisend (Free plan), Sender (Free plan), SmartrMail (Free plan), Brevo (Free plan) and SendPulse (Free plan). Omnisend is the top-ranked option with a free plan. Published prices in this list start at ₹8,000/month.
Why businesses look for a Klaviyo alternative
Indian support and GST
Klaviyo is built in United States. 8 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
Klaviyo alternatives compared
Ranked by how closely each product matches Klaviyo's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Klaviyo (current) | Free plan | Yes | Web | No | 4.6/5 | — |
| 1 | Omnisend | Free plan | Yes | Web | No | 4.5/5 | |
| 2 |  Sender | Free plan | Yes | Web | No | 4.5/5 | |
| 3 |  SmartrMail | Free plan | Yes | Web | No | 4.3/5 | |
| 4 |  Brevo | Free plan | Yes | Web | No | 4.6/5 | |
| 5 |  SendPulse | Free plan | Yes | Web | No | 4.5/5 | |
| 6 |  Vyapar Marketing | Free plan | Yes | Web | Yes | 4.5/5 | |
| 7 |  Twilio Verify | Pay as you go | No | Web | No | 4.2/5 | |
| 8 |  Sendlane | ₹8,000/mo | No | Web | No | 4.2/5 | |
| 9 |  PushEngage | Free plan | Yes | Web | Yes | 4.6/5 | |
| 10 |  Reelo | Free plan | Yes | Web | Yes | 4.6/5 | |
| 11 |  Zoho Marketing Automation | From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y… | Yes | Web | Yes | 4.8/5 | |
| 12 |  Twilio Segment | Free plan | Yes | Web | No | 4.4/5 | |
| 13 |  Freshmarketer | Free plan | Yes | Web | Yes | 4.7/5 | |
| 14 |  Hightouch | Free plan | Yes | Web | No | 4.3/5 | |
| 15 |  Zoho Campaigns | Free plan | Yes | Web | Yes | 4.7/5 | |
| 16 |  Apollo.io | Free plan | Yes | Web | No | 4.3/5 | |
| 17 |  Yesware | Free plan | Yes | Web | No | 4.3/5 | |
| 18 |  Mixmax | Free plan | Yes | Web | No | 4.3/5 | |
| 19 |  Mailmodo | USD 149/month · Lite plan, billed annually | Yes | Web | Yes | 4.6/5 | |
| 20 |  Mailercloud | USD 10/month · Premium, 5,000 contacts, billed monthly | Yes | Web | Yes | 4.6/5 |
Top 10 Klaviyo alternatives in detail
Free plan
Free plan available
3. SmartrMail
Smartr Commerce, Inc. · Atlanta · Marketing automation · 4.3/5
Email and SMS marketing for ecommerce merchants, free up to 200 active subscribers.
Free plan
Free plan available
4. Brevo
Brevo (Sendinblue) · Paris · Marketing automation · 4.6/5
Email, SMS, WhatsApp and CRM with a generous free tier.
Free plan
Free plan available
Free plan
Free plan available
6. Vyapar Marketing
Simply Vyapar Apps · Bengaluru · Marketing automation · 4.5/5
WhatsApp and SMS greeting campaigns from Vyapar.
Free plan
Free plan available
Compared with Klaviyo
- Built in India (Bengaluru)
Pay as you go
Free trial
Compared with Klaviyo
- No free plan, unlike Klaviyo
₹8,000/mo
Free trial
Compared with Klaviyo
- No free plan, unlike Klaviyo
9. PushEngage
PushEngage · Bengaluru · Marketing automation · 4.6/5
Web push notifications built by an Indian team.
Free plan
Free plan available
Compared with Klaviyo
- Built in India (Bengaluru)
10. Reelo
Reelo · Ahmedabad · Marketing automation · 4.6/5
Customer engagement and loyalty for restaurants and retail.
Free plan
Free plan available
Compared with Klaviyo
- Built in India (Ahmedabad)
Key features
- Points, visit and spend-based rewards
- Tiered loyalty perks
- VIP memberships, wallets and bundles
- Referral programme
- QR codes for sign-up
Klaviyo alternatives by what you need
Lowest published price
Free Klaviyo alternatives
How to choose a Klaviyo alternative
- Decide whether you are B2B lead nurturing or B2C lifecycle marketing. The products are different — one revolves around forms and scoring, the other around app events and push.
- Count contacts, not features; most pricing scales with monthly active users or contacts, and the bill grows with your list.
- Check DND, consent and template-approval handling for SMS and WhatsApp, which are regulated channels in India.
Klaviyo alternatives — FAQs
What is the best alternative to Klaviyo in 2027?+
The closest matches to Klaviyo on App Advisor are Omnisend (Free plan), Sender (Free plan), SmartrMail (Free plan). They are ranked by how closely their category, pricing model, platforms and target business size match Klaviyo, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Klaviyo?+
Yes. 18 of the 20 alternatives listed have a free plan or are free: Omnisend (Free plan), Sender (Free plan), SmartrMail (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to Klaviyo?+
Among alternatives that publish a price, Sendlane starts lowest at ₹8,000/mo. Omnisend also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to Klaviyo?+
Yes. 8 alternatives are built in India, including Vyapar Marketing (Free plan), PushEngage (Free plan), Reelo (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Klaviyo vs Omnisend: which is better?+
Omnisend is the closest match to Klaviyo in our catalogue. Compare them side by side before you book a demo.
How were these Klaviyo alternatives chosen?+
Every product listed sits in marketing automation or a category Klaviyo also covers, and Klaviyo's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
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