1. Hotjar
Hotjar (Contentsquare) · Valletta · Web analytics & CRO · 4.5/5
Heatmaps, recordings and surveys.
Free plan
Free plan available
Web analytics & CRO · Alternatives
Best Microsoft Clarity alternatives in India (2026)
Microsoft Clarity is a web analytics & cro product from Microsoft, Redmond, priced at Free with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 17 have a free plan, 3 are built in India.
Quick answer
The closest alternatives to Microsoft Clarity are Hotjar (Free plan), Lucky Orange (Free plan), Zoho PageSense (Free plan), Freshmarketer CRO (Free plan) and Crazy Egg (₹2,400/mo). Hotjar is the top-ranked option with a free plan. Published prices in this list start at ₹800/month.
Why businesses look for a Microsoft Clarity alternative
Indian support and GST
Microsoft Clarity is built in United States. 3 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
Microsoft Clarity alternatives compared
Ranked by how closely each product matches Microsoft Clarity's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Microsoft Clarity (current) | Free | Yes | Web | No | 4.5/5 | — |
| 1 | Hotjar | Free plan | Yes | Web | No | 4.5/5 | |
| 2 |  Lucky Orange | Free plan | Yes | Web | No | 4.5/5 | |
| 3 |  Zoho PageSense | Free plan | Yes | Web | Yes | 4.5/5 | |
| 4 |  Freshmarketer CRO | Free plan | Yes | Web | Yes | 4.5/5 | |
| 5 |  Crazy Egg | ₹2,400/mo | No | Web | No | 4.5/5 | |
| 6 |  Cloudflare Web Analytics | Free | Yes | Web | No | 4.5/5 | |
| 7 |  Statcounter | €9/mo | No | Web | No | 3.9/5 | |
| 8 |  Looker Studio | Free | Yes | Web | No | 4.4/5 | |
| 9 |  Matomo | Free plan | Yes | Web | No | 4.6/5 | |
| 10 |  VWO | Free plan | Yes | Web | Yes | 4.7/5 | |
| 11 |  Google Tag Manager | Free | Yes | Web | No | 4.3/5 | |
| 12 |  Umami | Free plan | Yes | Web | No | 4.5/5 | |
| 13 |  Mouseflow | Free plan | Yes | Web | No | 4.5/5 | |
| 14 |  LogRocket | Free plan | Yes | Web | No | 4.5/5 | |
| 15 |  Statsig | Free plan | Yes | Web | No | 4.4/5 | |
| 16 |  Piwik PRO | Free plan | Yes | Web | No | 4.4/5 | |
| 17 |  Segment Analytics | Free plan | Yes | Web | No | 4.4/5 | |
| 18 |  Woopra | Free plan | Yes | Web | No | 4.4/5 | |
| 19 |  Databox | Free plan | Yes | Web | No | 4.4/5 | |
| 20 |  Plausible Analytics | ₹800/mo | No | Web | No | 4.4/5 |
Top 10 Microsoft Clarity alternatives in detail
2. Lucky Orange
Lucky Orange · Overland Park · Web analytics & CRO · 4.5/5
Heatmaps, recordings and chat.
Free plan
Free plan available
3. Zoho PageSense
Zoho Corporation · Chennai · Web analytics & CRO · 4.5/5
Heatmaps, A/B testing and personalisation from Zoho.
Free plan
Free plan available
Compared with Microsoft Clarity
- Built in India (Chennai)
4. Freshmarketer CRO
Freshworks · San Mateo · Web analytics & CRO · 4.5/5
Heatmaps and A/B testing inside Freshmarketer.
Free plan
Free plan available
Compared with Microsoft Clarity
- Built in India (San Mateo)
₹2,400/mo
Free trial
Compared with Microsoft Clarity
- No free plan, unlike Microsoft Clarity
6. Cloudflare Web Analytics
Cloudflare · San Francisco · Web analytics & CRO · 4.5/5
Free privacy-first analytics.
Free
Free plan available
7. Statcounter
Statcounter · Web analytics & CRO · 3.9/5
Long-running web analytics service with live visitor feeds, session replay and heatmaps.
€9/mo
Free trial
Compared with Microsoft Clarity
- No free plan, unlike Microsoft Clarity
8. Looker Studio
Google · Mountain View · Web analytics & CRO · 4.4/5
Free dashboards and reports from Google.
Free
Free plan available
9. Matomo
Matomo (InnoCraft) · Wellington · Web analytics & CRO · 4.6/5
Privacy-focused open-source analytics.
Free plan
Free plan available
Compared with Microsoft Clarity
- Open source
10. VWO
Wingify · New Delhi · Web analytics & CRO · 4.7/5
A/B testing and experimentation platform built in Delhi.
Free plan
Free plan available
Compared with Microsoft Clarity
- Built in India (New Delhi)
Microsoft Clarity alternatives by what you need
Lowest published price
Free Microsoft Clarity alternatives
Indian alternatives to Microsoft Clarity
How to choose a Microsoft Clarity alternative
- Google Analytics 4 is free and sufficient for most sites; add a heatmap tool when you have enough traffic to learn from.
- Product analytics (Mixpanel, Amplitude, PostHog) suits apps with logged-in users and events.
- Check data residency and consent tooling if you serve EU visitors or handle sensitive data.
Microsoft Clarity alternatives — FAQs
What is the best alternative to Microsoft Clarity in 2026?+
The closest matches to Microsoft Clarity on App Advisor are Hotjar (Free plan), Lucky Orange (Free plan), Zoho PageSense (Free plan). They are ranked by how closely their category, pricing model, platforms and target business size match Microsoft Clarity, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Microsoft Clarity?+
Yes. 17 of the 20 alternatives listed have a free plan or are free: Hotjar (Free plan), Lucky Orange (Free plan), Zoho PageSense (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to Microsoft Clarity?+
Among alternatives that publish a price, Plausible Analytics starts lowest at ₹800/mo. Hotjar also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to Microsoft Clarity?+
Yes. 3 alternatives are built in India, including Zoho PageSense (Free plan), Freshmarketer CRO (Free plan), VWO (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Microsoft Clarity vs Hotjar: which is better?+
Hotjar is the closest match to Microsoft Clarity in our catalogue. Compare them side by side before you book a demo.
How were these Microsoft Clarity alternatives chosen?+
Every product listed sits in web analytics & cro or a category Microsoft Clarity also covers, and Microsoft's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
Not sure which Microsoft Clarity alternative fits?
Tell us your team size and budget and we'll send a shortlist of three.
Related alternatives
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