Made in IndiaFree plan
Starts at
Free plan
Microsoft Clarity
by Microsoft · Redmond, United States · Since 2020
Free heatmaps and session recordings.
- Starting price
- Free
- Free trial / plan
- Always free
- Start without a card
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.5
- transparency & India fit
What is Microsoft Clarity?
Microsoft Clarity is web analytics & cro from Microsoft, based in Redmond, United States and has been building software since 2020. Free heatmaps and session recordings.
Web analytics tools measure traffic and behaviour; conversion-rate optimisation tools add heatmaps, replays and experiments; product analytics tracks in-app events. Privacy rules and cookie consent now influence tool choice as much as features.
It is completely free to use. Beyond web analytics & cro, Microsoft Clarity also covers travel, transport & ride apps.
What works well
- +Completely free to use
- +Covers more than one software category, reducing the number of tools you run
What to watch out for
- −Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit
Best suited for: Startup · Small business · SMB
Microsoft Clarity at a glance
Analysing Microsoft Clarity — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
Microsoft Clarity features
Category-standard capabilities plus what Microsoft Clarity adds. Verify depth in a demo.
- Traffic and acquisition reports
- Event tracking and funnels
- Heatmaps and session replay
- A/B and multivariate testing
- Product analytics and retention cohorts
- Privacy-friendly, cookieless options
- Consent management
- Dashboards and alerts
- Free plan to start without a card
Microsoft Clarity pricing
Entry price
Free
No paid plan required
How Microsoft Clarity charges. Microsoft Clarity is free; some free products monetise through add-ons, payments or premium support, so check what stays free at scale.
Read from the vendor's official website. Prices change — confirm on clarity.microsoft.com.
Specifications
- Category
- Web analytics & CRO, Travel, transport & ride apps
- Vendor
- Microsoft
- Headquarters
- Redmond, United States
- Founded
- 2020
- Pricing model
- Free
- Starting price
- Free
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Startup, Small business, SMB
- Made in India
- No
More software like Microsoft Clarity
Alternatives, the same vendor's other products and India-first picks.
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Microsoft Clarity — frequently asked questions
What is Microsoft Clarity?+
Microsoft Clarity is web analytics & cro by Microsoft. Free heatmaps and session recordings.
How much does Microsoft Clarity cost?+
Microsoft Clarity is free to use.
Does Microsoft Clarity offer a free trial or free plan?+
Yes — Microsoft Clarity offers a free plan you can start with.
Is Microsoft Clarity made in India?+
No. Microsoft Clarity is developed by Microsoft in Redmond, United States.
Who is Microsoft Clarity best suited for?+
Microsoft Clarity suits startup, small business, smb buyers looking for web analytics & cro with travel, transport & ride apps.
What are the best alternatives to Microsoft Clarity?+
Popular alternatives in web analytics & cro include VWO, Google Analytics 4, Matomo. Use App Advisor's compare tool to see them side by side.
How is Microsoft Clarity deployed?+
Microsoft Clarity is available as a cloud (SaaS) product, with web access.
Guides that mention Microsoft Clarity
Free Landing Page Builders Without WatermarkWhich landing page builders drop their badge only on paid plans, what A/B testing costs, and which free options suit Indian campaigns. Checked Oct 2026.Heatmaps & Session Recording Tools (2027)Compare Clarity, Hotjar, Mouseflow, Lucky Orange, Crazy Egg, FullStory and VWO on verified limits, prices and masking, with a DPDP-aware setup.
About Microsoft
Microsoft · Redmond, United States · Founded 1975 · 78 products in our catalogue
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