1. Customer.io
Customer.io · Portland · Marketing automation · 4.4/5
Behaviour-based messaging for product teams.
₹8,000/mo
Free trial
Marketing automation · Alternatives
Best Tars Marketing alternatives in India (2026)
Tars Marketing is a marketing automation product from Tars, Bengaluru, priced at ₹8,000/mo. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 0 have a free plan, 6 are built in India, and 18 start cheaper or free.
Quick answer
The closest alternatives to Tars Marketing are Customer.io (₹8,000/mo), Smartlead (₹3,000/mo), SalesHandy (₹2,000/mo), Ortto (₹2,500/mo) and Klenty (₹4,000/mo). Published prices in this list start at ₹800/month.
Why businesses look for a Tars Marketing alternative
Cost
Tars Marketing starts at ₹8,000/mo. 18 alternatives start lower or have a free plan.
Tars Marketing alternatives compared
Ranked by how closely each product matches Tars Marketing's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Tars Marketing (current) | ₹8,000/mo | No | Web | Yes | 4.5/5 | — |
| 1 | Customer.io | ₹8,000/mo | No | Web | No | 4.4/5 | |
| 2 |  Smartlead | ₹3,000/mo | No | Web | Yes | 4.4/5 | |
| 3 |  SalesHandy | ₹2,000/mo | No | Web | Yes | 4.4/5 | |
| 4 |  Ortto | ₹2,500/mo | No | Web | No | 4.4/5 | |
| 5 |  Klenty | ₹4,000/mo | No | Web | Yes | 4.4/5 | |
| 6 |  Mailshake | ₹4,800/mo | No | Web | No | 4.2/5 | |
| 7 |  Zoho Marketing Plus | ₹1,500/mo | No | Web | Yes | 4.5/5 | |
| 8 |  Pabbly Email Marketing | ₹2,000/mo | No | Web | Yes | 4.6/5 | |
| 9 |  Vbout | ₹5,000/mo | No | Web | No | 4.4/5 | |
| 10 |  Lemlist | ₹3,200/mo | No | Web | No | 4.2/5 | |
| 11 |  Outplay | ₹3,000/mo | No | Web | No | 4.2/5 | |
| 12 |  Instantly | ₹3,000/mo | No | Web | No | 4.2/5 | |
| 13 |  Encharge | ₹4,000/mo | No | Web | No | 4.4/5 | |
| 14 |  Drip | ₹3,200/mo | No | Web | No | 4.4/5 | |
| 15 |  Sendlane | ₹8,000/mo | No | Web | No | 4.2/5 | |
| 16 |  Insightly Marketing | ₹2,400/mo | No | Web | No | 4.3/5 | |
| 17 |  Woodpecker | ₹2,000/mo | No | Web | No | 4.2/5 | |
| 18 |  SendX | ₹800/mo | No | Web | Yes | 4.6/5 | |
| 19 |  Reply.io | ₹4,000/mo | No | Web | No | 4.3/5 | |
| 20 |  GMass | ₹1,600/mo | No | Web | No | 4.2/5 |
Top 10 Tars Marketing alternatives in detail
2. Smartlead
Smartlead · Bengaluru · Marketing automation · 4.4/5
Cold email infrastructure with unlimited mailboxes.
₹3,000/mo
Free trial
Compared with Tars Marketing
- Starts ₹5,000/mo cheaper (₹3,000/mo vs ₹8,000/mo)
₹2,000/mo
Free trial
Compared with Tars Marketing
- Starts ₹6,000/mo cheaper (₹2,000/mo vs ₹8,000/mo)
₹2,500/mo
Free trial
Compared with Tars Marketing
- Starts ₹5,500/mo cheaper (₹2,500/mo vs ₹8,000/mo)
5. Klenty
Klenty · Chennai · Marketing automation · 4.4/5
Sales engagement and outreach automation built in Chennai.
₹4,000/mo
Free trial
Compared with Tars Marketing
- Starts ₹4,000/mo cheaper (₹4,000/mo vs ₹8,000/mo)
₹4,800/mo
Free trial
Compared with Tars Marketing
- Starts ₹3,200/mo cheaper (₹4,800/mo vs ₹8,000/mo)
7. Zoho Marketing Plus
Zoho Corporation · Chennai · Marketing automation · 4.5/5
Unified marketing platform.
₹1,500/mo
Free trial
Compared with Tars Marketing
- Starts ₹6,500/mo cheaper (₹1,500/mo vs ₹8,000/mo)
8. Pabbly Email Marketing
Pabbly · Bhopal · Marketing automation · 4.6/5
Bulk email with built-in SMTP.
₹2,000/mo
Free trial
Compared with Tars Marketing
- Starts ₹6,000/mo cheaper (₹2,000/mo vs ₹8,000/mo)
₹5,000/mo
Free trial
Compared with Tars Marketing
- Starts ₹3,000/mo cheaper (₹5,000/mo vs ₹8,000/mo)
₹3,200/mo
Free trial
Compared with Tars Marketing
- Starts ₹4,800/mo cheaper (₹3,200/mo vs ₹8,000/mo)
Tars Marketing alternatives by what you need
Cheaper than Tars Marketing
Indian alternatives to Tars Marketing
How to choose a Tars Marketing alternative
- Decide whether you are B2B lead nurturing or B2C lifecycle marketing. The products are different — one revolves around forms and scoring, the other around app events and push.
- Count contacts, not features; most pricing scales with monthly active users or contacts, and the bill grows with your list.
- Check DND, consent and template-approval handling for SMS and WhatsApp, which are regulated channels in India.
Tars Marketing alternatives — FAQs
What is the best alternative to Tars Marketing in 2026?+
The closest matches to Tars Marketing on App Advisor are Customer.io (₹8,000/mo), Smartlead (₹3,000/mo), SalesHandy (₹2,000/mo). They are ranked by how closely their category, pricing model, platforms and target business size match Tars Marketing, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Tars Marketing?+
None of the 20 closest alternatives to Tars Marketing has a free plan. Most offer a free trial instead, so ask for one before you commit.
What is the cheapest alternative to Tars Marketing?+
Among alternatives that publish a price, SendX starts lowest at ₹800/mo, compared with ₹8,000/mo for Tars Marketing. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to Tars Marketing?+
Yes. 6 alternatives are built in India, including Smartlead (₹3,000/mo), SalesHandy (₹2,000/mo), Klenty (₹4,000/mo). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Tars Marketing vs Customer.io: which is better?+
Customer.io is the closest match to Tars Marketing in our catalogue. Compare them side by side before you book a demo.
How were these Tars Marketing alternatives chosen?+
Every product listed sits in marketing automation or a category Tars Marketing also covers, and Tars's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
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