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WhatsApp automation · Alternatives
WhatsApp Business Platform is a whatsapp automation product from Meta, Menlo Park, priced at Pay as you go. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 4 have a free plan, 12 are built in India.
Quick answer
The closest alternatives to WhatsApp Business Platform are Interakt (₹2,757/mo), Gupshup WhatsApp (Pay as you go), Zoko (₹2,999/mo), Bitespeed (₹4,000/mo) and Twilio WhatsApp API (Pay as you go). Zoho SalesIQ WhatsApp is the top-ranked option with a free plan. Published prices in this list start at ₹1,500/month.
There is no free plan
WhatsApp Business Platform has no free tier. 4 alternatives do, which lets you test with real data before you pay.
Indian support and GST
WhatsApp Business Platform is built in United States. 12 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
Ranked by how closely each product matches WhatsApp Business Platform's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | WhatsApp Business Platform (current) | Pay as you go | No | Web | No | 4.2/5 | — |
| 1 |  Interakt | ₹2,757/mo | No | Web | Yes | 4.6/5 | |
| 2 |  Gupshup WhatsApp | Pay as you go | No | Web | Yes | 4.7/5 | |
| 3 |  Zoko | ₹2,999/mo | No | Web | Yes | 4.6/5 | |
| 4 |  Bitespeed | ₹4,000/mo | No | Web | Yes | 4.6/5 | |
| 5 |  Twilio WhatsApp API | Pay as you go | No | Web | No | 4.5/5 | |
| 6 |  Respond.io | ₹6,500/mo | No | Web | No | 4.4/5 | |
| 7 |  Wappblaster | ₹3,999/mo | No | Web | Yes | 4.5/5 | |
| 8 |  Whatso | ₹2,000/mo | No | Web | Yes | 4.5/5 | |
| 9 |  Trengo | ₹9,000/mo | No | Web | No | 4.3/5 | |
| 10 |  MyOperator WhatsApp | ₹2,499/mo | No | Web | Yes | 4.4/5 | |
| 11 |  Rapbooster | ₹1,500/mo | No | Web | Yes | 4.3/5 | |
| 12 |  360dialog | ₹4,500/mo | No | Web | No | 4.2/5 | |
| 13 |  Wassenger | ₹2,000/mo | No | Web | No | 4.2/5 | |
| 14 |  Callbell | ₹1,500/mo | No | Web | No | 4.2/5 | |
| 15 |  Rasayel | ₹4,000/mo | No | Web | No | 4.1/5 | |
| 16 |  Zoho SalesIQ WhatsApp | Free plan | Yes | Web | Yes | 4.7/5 | |
| 17 |  Freshchat WhatsApp | Free plan | Yes | Web | Yes | 4.7/5 | |
| 18 |  Chatwoot | Free plan | Yes | Web | Yes | 4.6/5 | |
| 19 |  Kaleyra WhatsApp | On request | No | Web | No | 4.4/5 | |
| 20 |  Vyapar WhatsApp | Free plan | Yes | Web | Yes | 4.5/5 |
Haptik (Jio) · Mumbai · WhatsApp automation · 4.6/5
WhatsApp Business API for SMBs and D2C brands.
₹2,757/mo
Free trial
Compared with WhatsApp Business Platform
Key features
Pay as you go
Free trial
Compared with WhatsApp Business Platform
Zoko · Bengaluru · WhatsApp automation · 4.6/5
WhatsApp commerce and support for Shopify brands.
₹2,999/mo
Free trial
Compared with WhatsApp Business Platform
BiteSpeed · Bengaluru · WhatsApp automation · 4.6/5
WhatsApp marketing and support for e-commerce.
₹4,000/mo
Free trial
Compared with WhatsApp Business Platform
Twilio · San Francisco · WhatsApp automation · 4.5/5
Programmable WhatsApp messaging.
Pay as you go
Free trial
Respond.io · Kuala Lumpur · WhatsApp automation · 4.4/5
Omnichannel inbox including WhatsApp.
₹6,500/mo
Free trial
₹3,999/mo
Free trial
Compared with WhatsApp Business Platform
Compared with WhatsApp Business Platform
₹9,000/mo
Free trial
MyOperator · Noida · WhatsApp automation · 4.4/5
WhatsApp Business API with call centre integration.
₹2,499/mo
Free trial
Compared with WhatsApp Business Platform
The closest matches to WhatsApp Business Platform on App Advisor are Interakt (₹2,757/mo), Gupshup WhatsApp (Pay as you go), Zoko (₹2,999/mo). They are ranked by how closely their category, pricing model, platforms and target business size match WhatsApp Business Platform, then by rating. The best choice depends on your team size and budget.
Yes. 4 of the 20 alternatives listed have a free plan or are free: Zoho SalesIQ WhatsApp (Free plan), Freshchat WhatsApp (Free plan), Chatwoot (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
Among alternatives that publish a price, Rapbooster starts lowest at ₹1,500/mo. Zoho SalesIQ WhatsApp also has a free plan. Prices are read from each vendor's website and exclude GST.
Yes. 12 alternatives are built in India, including Interakt (₹2,757/mo), Gupshup WhatsApp (Pay as you go), Zoko (₹2,999/mo). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Interakt is the closest match to WhatsApp Business Platform in our catalogue. Key differences: Built in India (Mumbai). Compare them side by side before you book a demo.
Every product listed sits in whatsapp automation or a category WhatsApp Business Platform also covers, and Meta's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
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