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WhatsApp automation · Alternatives

Best WhatsApp Business Platform alternatives in India (2027)

WhatsApp Business Platform is a whatsapp automation product from Meta, Menlo Park, priced at Pay as you go. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 0 have a free plan, 10 are built in India.

Quick answer

The closest alternatives to WhatsApp Business Platform are Interakt (₹2,757/mo), Gupshup WhatsApp (USD 0.0010/message · Gupshup fee per template or session text, plus Meta's WhatsApp fee…), Bitespeed (Price on request · Quoted after a demo; billed via Shopify), Twilio WhatsApp API (Pay as you go) and Respond.io (₹6,500/mo). Published prices in this list start at ₹1,050/month.

Why businesses look for a WhatsApp Business Platform alternative

Indian support and GST

WhatsApp Business Platform is built in United States. 10 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.

WhatsApp Business Platform alternatives compared

Ranked by how closely each product matches WhatsApp Business Platform's category, pricing model, platforms and business size, then by rating. Prices exclude GST.

#SoftwareStarting priceFree planPlatformsMade in IndiaRatingCompare
—WhatsApp Business Platform logoWhatsApp Business Platform (current)Pay as you goNoWebNo4.2/5—
1Interakt logoInterakt₹2,757/moNoWebYes4.6/5
2Gupshup WhatsApp logoGupshup WhatsAppUSD 0.0010/message · Gupshup fee per template or session text, plus Meta's WhatsApp fee…NoWebYes4.7/5
3Bitespeed logoBitespeedPrice on request · Quoted after a demo; billed via ShopifyNoWebYes4.6/5
4Twilio WhatsApp API logoTwilio WhatsApp APIPay as you goNoWebNo4.5/5
5Respond.io logoRespond.io₹6,500/moNoWebNo4.4/5
6Wappblaster logoWappblaster₹3,999/moNoWebYes4.5/5
7Whatso logoWhatso₹2,000/moNoWebYes4.5/5
8Trengo logoTrengo₹9,000/moNoWebNo4.3/5
9MyOperator WhatsApp logoMyOperator WhatsApp₹2,499/moNoWebYes4.4/5
10Rapbooster logoRapbooster₹1,500/moNoWebYes4.3/5
11360dialog logo360dialog₹4,500/moNoWebNo4.2/5
12Wassenger logoWassenger₹2,000/moNoWebNo4.2/5
13Callbell logoCallbell₹1,500/moNoWebNo4.2/5
14WhatsTool Business logoWhatsTool Business₹1,050/moNoWebYes4.3/5
15Rasayel logoRasayel₹4,000/moNoWebNo4.1/5
16Cunnekt logoCunnektPaid plansNoWebYes4.1/5
17WebMaxy logoWebMaxyPaid plansNoWebYes4.1/5
18Mekari Qontak logoMekari QontakPaid plansNoWebNo4/5
19Halosis logoHalosisPaid plansNoWebNo3.9/5
20Leadsales logoLeadsalesPaid plansNoWebNo3.9/5

Top 10 WhatsApp Business Platform alternatives in detail

Interakt logo

1. Interakt

Haptik (Jio) · Mumbai · WhatsApp automation · 4.6/5

WhatsApp Business API for SMBs and D2C brands.

₹2,757/mo

Free trial

Compared with WhatsApp Business Platform

  • Built in India (Mumbai)

Key features

  • WhatsApp broadcast campaigns with analytics
  • Instagram messaging
  • RCS channel (Enterprise)
  • Carousels and WhatsApp Forms
  • Unified team inbox for WhatsApp and Instagram
Gupshup WhatsApp logo

2. Gupshup WhatsApp

Gupshup · Mumbai · WhatsApp automation · 4.7/5

WhatsApp Business API at scale.

USD 0.0010/message · Gupshup fee per template or session text, plus Meta's WhatsApp fee…

Free trial

Compared with WhatsApp Business Platform

  • Built in India (Mumbai)

Key features

  • Session messages with text, media, location, lists, quick replies and CTA URLs
  • Template messages including carousel, coupon code, limited-time offer and authentication
  • Catalog and multi-product messages for commerce
  • Template create, edit, delete and approval status APIs
  • WhatsApp Flows, Commerce and Pay support
Bitespeed logo

3. Bitespeed

BiteSpeed · Bengaluru · WhatsApp automation · 4.6/5

WhatsApp marketing and support for e-commerce.

Price on request · Quoted after a demo; billed via Shopify

Free trial

Compared with WhatsApp Business Platform

  • Built in India (Bengaluru)

Key features

  • Omnichannel journey builder (drag and drop)
  • AI segmentation and RFM segments
  • Campaigns across WhatsApp, email, SMS, RCS and push
  • Abandoned cart recovery flows
  • AI marketing agents for research, segments, creative and insights
Wappblaster logo

6. Wappblaster

Wappblaster · Ahmedabad · WhatsApp automation · 4.5/5

WhatsApp marketing software.

₹3,999/mo

Free trial

Compared with WhatsApp Business Platform

  • Built in India (Ahmedabad)

Key features

  • WhatsApp broadcast campaigns with images, videos, PDFs and buttons
  • Multi-number bulk sending
  • Carousel and catalogue templates with a template manager
  • Opt-in and opt-out management
  • Campaign analytics: delivered, read, replied, clicked
Whatso logo

7. Whatso

Whatso · Ahmedabad · WhatsApp automation · 4.5/5

WhatsApp bulk sender.

₹2,000/mo

Free trial

Compared with WhatsApp Business Platform

  • Built in India (Ahmedabad)
Trengo logo

8. Trengo

Trengo · Utrecht · WhatsApp automation · 4.3/5

Team inbox for WhatsApp, email and chat.

₹9,000/mo

Free trial

Rapbooster logo

10. Rapbooster

Rapbooster · Jaipur · WhatsApp automation · 4.3/5

WhatsApp bulk messaging software.

₹1,500/mo

Free trial

Compared with WhatsApp Business Platform

  • Built in India (Jaipur)

WhatsApp Business Platform alternatives by what you need

How to choose a WhatsApp Business Platform alternative

  • Insist on the official Business API. Tools built on unofficial automation risk your number being banned outright, and you will have no recourse.
  • Understand the pricing model. Meta charges per conversation and vendors add a markup or a platform fee on top — compare the all-in cost per conversation, not the monthly subscription.
  • Check template approval support. Getting message templates approved is the main operational friction here, and good vendors actively help.

WhatsApp Business Platform alternatives — FAQs

What is the best alternative to WhatsApp Business Platform in 2027?+

The closest matches to WhatsApp Business Platform on App Advisor are Interakt (₹2,757/mo), Gupshup WhatsApp (USD 0.0010/message · Gupshup fee per template or session text, plus Meta's WhatsApp fee…), Bitespeed (Price on request · Quoted after a demo; billed via Shopify). They are ranked by how closely their category, pricing model, platforms and target business size match WhatsApp Business Platform, then by rating. The best choice depends on your team size and budget.

Is there a free alternative to WhatsApp Business Platform?+

None of the 20 closest alternatives to WhatsApp Business Platform has a free plan. Most offer a free trial instead, so ask for one before you commit.

What is the cheapest alternative to WhatsApp Business Platform?+

Among alternatives that publish a price, WhatsTool Business starts lowest at ₹1,050/mo. Prices are read from each vendor's website and exclude GST.

Is there an Indian alternative to WhatsApp Business Platform?+

Yes. 10 alternatives are built in India, including Interakt (₹2,757/mo), Gupshup WhatsApp (USD 0.0010/message · Gupshup fee per template or session text, plus Meta's WhatsApp fee…), Bitespeed (Price on request · Quoted after a demo; billed via Shopify). Indian products usually handle GST, TDS and UPI natively and bill in rupees.

WhatsApp Business Platform vs Interakt: which is better?+

Interakt is the closest match to WhatsApp Business Platform in our catalogue. Key differences: Built in India (Mumbai). Compare them side by side before you book a demo.

How were these WhatsApp Business Platform alternatives chosen?+

Every product listed sits in whatsapp automation or a category WhatsApp Business Platform also covers, and Meta's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.

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