CleverTap

CleverTap is a customer engagement and retention platform for consumer brands and app businesses. It was founded in Mumbai in 2013, and its official August 2022 press release gives its headquarters as Mountain View, California. Its analytics, segmentation and omnichannel messaging tools let marketing and product teams engage users through push notifications, in-app messages, email, SMS and WhatsApp.

Its product lines include user analytics and segmentation, journey orchestration and campaign management, and personalisation and experimentation. It also offers an AI layer for predicting and optimising engagement, as well as the CleverTap messaging channels. In India, its customers are typically fintech, e-commerce, media, gaming and edtech companies with large consumer app user bases.

CleverTap sells to mid-market and enterprise customers through a direct sales team, with pricing based mainly on monthly active users or event volume. Deals are custom-quoted rather than published. The company lists offices in Mumbai and Bengaluru in India, as well as San Francisco, New York, London, Amsterdam, Dubai, Singapore, Jakarta, São Paulo, Bogotá and Vietnam.

Sunil Thomas, the CEO, Anand Jain, the CMO, and Suresh Kondamudi, the CTO, founded CleverTap in 2013. According to its About page, the company raised seed funding from Accel in 2014 and later rounds backed by Peak XV Partners and Tiger Global, followed by a $105 million Series D led by CDPQ in August 2022. The company reports more than 550 employees and says Gartner named it a Leader in its 2026 Magic Quadrant. CleverTap competes in India with other customer engagement and marketing automation vendors. Buyers typically evaluate it on data volume pricing, the depth of its analytics, and support for India-specific channels such as WhatsApp and SMS.