1. Hansel by Netcore
Netcore Cloud · Mumbai · Marketing automation · 4.3/5
Product experience and nudges platform.
On request
Quote-based
Compared with Braze
- Built in India (Mumbai)
Marketing automation · Alternatives
Best Braze alternatives in India (2026)
Braze is a marketing automation product from Braze, New York, priced at On request. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 0 have a free plan, 6 are built in India.
Quick answer
The closest alternatives to Braze are Hansel by Netcore (On request), Iterable (On request), Vizury (On request), iZooto (On request) and Hansa Cequity (On request).
Why businesses look for a Braze alternative
Indian support and GST
Braze is built in United States. 6 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
A mobile app
Braze does not list an Android app. 1 alternatives do.
Braze alternatives compared
Ranked by how closely each product matches Braze's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Braze (current) | On request | No | Web | No | 4.2/5 | — |
| 1 | Hansel by Netcore | On request | No | Web | Yes | 4.3/5 | |
| 2 |  Iterable | On request | No | Web | No | 4.2/5 | |
| 3 |  Vizury | On request | No | Web | Yes | 4.3/5 | |
| 4 |  iZooto | On request | No | Web | Yes | 4.3/5 | |
| 5 |  Hansa Cequity | On request | No | Web | Yes | 4.3/5 | |
| 6 |  Convertcart | On request | No | Web | Yes | 4.3/5 | |
| 7 |  Emarsys | On request | No | Web | No | 4.2/5 | |
| 8 |  Lemnisk | On request | No | Web | Yes | 4.2/5 | |
| 9 |  Bloomreach | On request | No | Web | No | 4.2/5 | |
| 10 |  Acoustic | On request | No | Web | No | 4.1/5 | |
| 11 |  Adobe Campaign | On request | No | Web | No | 4.1/5 | |
| 12 |  Tealium | On request | No | Web | No | 4.1/5 | |
| 13 |  mParticle | On request | No | Web | No | 4.1/5 | |
| 14 |  Salesloft | On request | No | Web | No | 4/5 | |
| 15 |  Outreach | On request | No | Web | No | 4/5 | |
| 16 |  Adobe Marketo Measure | On request | No | Web | No | 4/5 | |
| 17 |  Salesforce Data Cloud | On request | No | Web | No | 4/5 | |
| 18 |  Optimove | On request | No | Web | No | 4/5 | |
| 19 |  Bloomreach Engagement | On request | No | Web | No | 4/5 | |
| 20 |  Airship | On request | No | Web, Android, iOS | No | 4.2/5 |
Top 10 Braze alternatives in detail
2. Iterable
Iterable · San Francisco · Marketing automation · 4.2/5
Cross-channel growth marketing platform.
On request
Quote-based
3. Vizury
Vizury (Affle) · Bengaluru · Marketing automation · 4.3/5
Retargeting and engagement for retail and BFSI.
On request
Quote-based
Compared with Braze
- Built in India (Bengaluru)
4. iZooto
iZooto · Noida · Marketing automation · 4.3/5
Push notifications and audience engagement for publishers.
On request
Quote-based
Compared with Braze
- Built in India (Noida)
5. Hansa Cequity
Hansa Cequity · Mumbai · Marketing automation · 4.3/5
Customer data and marketing analytics services.
On request
Quote-based
Compared with Braze
- Built in India (Mumbai)
6. Convertcart
ConvertCart · Bengaluru · Marketing automation · 4.3/5
Conversion optimisation for e-commerce.
On request
Quote-based
Compared with Braze
- Built in India (Bengaluru)
7. Emarsys
SAP Emarsys · Vienna · Marketing automation · 4.2/5
Omnichannel customer engagement for retail.
On request
Quote-based
8. Lemnisk
Lemnisk · Bengaluru · Marketing automation · 4.2/5
Customer data platform for banks and insurers.
On request
Quote-based
Compared with Braze
- Built in India (Bengaluru)
9. Bloomreach
Bloomreach · Mountain View · Marketing automation · 4.2/5
Commerce experience and engagement platform.
On request
Quote-based
On request
Quote-based
Braze alternatives by what you need
How to choose a Braze alternative
- Decide whether you are B2B lead nurturing or B2C lifecycle marketing. The products are different — one revolves around forms and scoring, the other around app events and push.
- Count contacts, not features; most pricing scales with monthly active users or contacts, and the bill grows with your list.
- Check DND, consent and template-approval handling for SMS and WhatsApp, which are regulated channels in India.
Braze alternatives — FAQs
What is the best alternative to Braze in 2026?+
The closest matches to Braze on App Advisor are Hansel by Netcore (On request), Iterable (On request), Vizury (On request). They are ranked by how closely their category, pricing model, platforms and target business size match Braze, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Braze?+
None of the 20 closest alternatives to Braze has a free plan. Most offer a free trial instead, so ask for one before you commit.
Is there an Indian alternative to Braze?+
Yes. 6 alternatives are built in India, including Hansel by Netcore (On request), Vizury (On request), iZooto (On request). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Braze vs Hansel by Netcore: which is better?+
Hansel by Netcore is the closest match to Braze in our catalogue. Key differences: Built in India (Mumbai). Compare them side by side before you book a demo.
How were these Braze alternatives chosen?+
Every product listed sits in marketing automation or a category Braze also covers, and Braze's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
Not sure which Braze alternative fits?
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