Conversational messaging across SMS, WhatsApp and RCS.
Made in India
Starts at
Pay as you go
- Products
- 3
- Categories
- 2
- Free plans
- 0
- Guides
- 6
About Gupshup
Gupshup is an Indian software company headquartered in Mumbai, Maharashtra, founded in 2004. App Advisor lists 3 Gupshup products across 2 categories: sms & otp platforms and whatsapp automation.
None of the listed products advertises a free plan.
The products run on Web with cloud deployment. Compare each listing below for plans, features and alternatives before you shortlist.
Key facts
- Headquarters
- Mumbai, Maharashtra, India
- Founded
- 2004
- Made in India
- Yes
- Products listed
- 3
- Platforms
- Web
- Deployment
- Cloud
- Official website
- gupshup.io
Gupshup products compared
| Product | Category | Starting price | Free plan | Platforms | Rating |
|---|---|---|---|---|---|
| Gupshup | SMS & OTP platforms | Pay as you go | No | Web | 4.7 |
 Gupshup WhatsApp | WhatsApp automation | USD 0.0010/message · Gupshup fee per template or session text, plus Meta's WhatsApp fee… | No | Web | 4.7 |
 Gupshup RCS | SMS & OTP platforms | Pay as you go | No | Web | 4.5 |
Gupshup pricing at a glance
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Rs 0.165 / SMS · Bulk SMS at best volume slab, excl. 18% GST
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Rs 0.25/SMS · Prepaid wallet from Rs 100; as low as Rs 0.11 at high volume
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Blogs that cover Gupshup
Pay-As-You-Go CPaaS India: SMS, OTP, Voice PricesMSG91 and Fast2SMS publish SMS from ₹0.25 to ₹0.11; Plivo voice is ₹0.38/min; Twilio lists USD rates. Exotel and Kaleyra don't publish prices.Best SMS & OTP Gateway in India 2026: Price per SMSCompare the best SMS and OTP gateways in India: MSG91, Fast2SMS, Exotel, 2Factor, Twilio and more, with official per-SMS prices and DLT rules explained.Wati vs Zoko: WhatsApp Tools Compared (2027)Wati vs Zoko compared on verified plan prices, agent limits, Meta message fees and setup, to help you pick the right WhatsApp marketing CRM.RCS Business Messaging in India (2027 Guide)RCS business messaging in India: how it works, DLT rules, verified INR rates for SMS and WhatsApp, and which RCS API providers to shortlist for 2027.WhatsApp Business API Providers in India (2026 Guide)Official WhatsApp Business API vs bulk senders, how API pricing works, a choosing checklist and 24 Made-in-India WhatsApp API providers compared.WhatsApp Automation for E-commerce India (2026)Recover abandoned carts, confirm COD orders and send shipping updates on WhatsApp. Compare Gallabox, Wati, AiSensy and Interakt with official prices.
Gupshup FAQs
What does Gupshup do?
Gupshup makes sms & otp platforms and whatsapp automation. Its products listed on App Advisor are Gupshup (Conversational messaging across SMS, WhatsApp and RCS), Gupshup WhatsApp (WhatsApp Business API at scale) and Gupshup RCS (RCS business messaging via Gupshup).
Where is Gupshup headquartered?
Gupshup is headquartered in Mumbai, Maharashtra, India and was founded in 2004.
How much does Gupshup cost?
Gupshup: Pay as you go; Gupshup WhatsApp: USD 0.0010/message · Gupshup fee per template or session text, plus Meta's WhatsApp fee…; Gupshup RCS: Pay as you go. These are the starting prices on App Advisor's listings — confirm on Gupshup's official pricing page before you buy.
Does Gupshup have a free plan?
None of the Gupshup products listed on App Advisor advertises a free plan.
What are the best alternatives to Gupshup?
Popular alternatives in the same categories include MSG91 by Walkover Web Solutions, Exotel by Exotel, SMSCountry by SMSCountry, SMSGatewayHub by SMSGatewayHub and Brevo by Brevo (Sendinblue).
Details compiled from App Advisor's product listings. Prices and features change — confirm on Gupshup's official website.
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