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Starts at
₹800/mo
Sell.Do
by Amura Marketing Technologies · Pune, Maharashtra · Since 2011
Real-estate CRM with pre-sales, inventory and post-sales.
- Starting price
- Custom quote
- per active user per month, minimum 5 users
- Free trial / plan
- Not advertised
- Deployment
- Cloud
- Web
- App Advisor rating
- 4.4
- transparency & India fit
What is Sell.Do?
Sell.Do is a CRM made only for real estate, from Amura Marketing Technologies and now backed by Aurum PropTech. It has been running for about 15 years. The company says more than 1,500 developers and brokers use it across 26 Indian cities, and the logos on its site include Hiranandani, Shapoorji Pallonji, Mahindra Happinest, Casagrand and Emaar. It makes most sense for a developer selling several towers at once through a pre-sales call centre, site-visit teams and a network of channel partners. A small resale broker with three agents will be paying for structure they never use.
Its main advantage over Salesforce or Zoho is that the property workflows come ready-made. Project, tower and unit inventory, dynamic cost sheets, negotiation approvals, demand letters, collections ledgers and brokerage payouts are all there out of the box, so nobody has to build them. The IRIS launch platform covers what generic CRMs struggle with: EOI and token collection, walk-in queues, Aadhaar eKYC, e-sign and live unit locking, which prevents double bookings on launch day. The vendor's own example claims 400+ units sold in six hours with zero double bookings. Treat that as a marketing figure, but the design is aimed at exactly that problem.
There are gaps. No rate card is published, and the help centre on sell.do is thin, with only a couple of admin articles in the new version. The newest pieces, such as Jarvis AI voice agents, call analysis and WhatsApp messaging, are billed as usage add-ons. That makes your monthly bill harder to predict than a flat per-seat plan. The Broker App is a larger project: the vendor quotes phased delivery over 20 to 24 weeks and white-label branding, which suits big developers more than mid-size builders.
Pricing is per active user per month with a minimum of five users. The rate depends on whether you take only the core CRM or the full suite with inventory, channel partner, IRIS and post-sales. Annual contracts get a discount, and Sell.Do says it usually sends a written quote within one business day. Every plan includes a 30-day onboarding programme, and the company claims most customers go live in about seven days. Ask for the AI and messaging usage rates in writing before you sign, and run the 30-minute demo using your own project inventory.
What works well
- +Unit-level inventory, cost sheets and demand letters are built in rather than custom-built
- +IRIS launch console locks units live to prevent double bookings during launches
- +Aadhaar eKYC, e-sign and DigiLocker document fetch are available inside IRIS
- +Channel partner app calculates brokerage, TDS and net payout after collections are received
- +Official WhatsApp Business API connector logs every chat against the lead record
- +Holds ISO/IEC 27001:2022 certification according to its support and product pages
- +Every plan includes a 30-day onboarding programme with data migration help
What to watch out for
- −No public price list; every buyer needs a custom quote from sales
- −AI voice agents, call analysis and messaging channels add usage charges on top
- −Five-user minimum makes it a poor fit for very small brokerages
- −Public help centre on sell.do currently carries very few self-service articles
- −Broker App rollout is quoted at 20 to 24 weeks in phases
Best suited for: Residential developers running multiple projects with in-house pre-sales call centres · Builders that sell heavily through channel partners and need transparent brokerage payouts · Developers planning large launch events with EOIs, tokens and walk-in queues · Sales teams that want field site-visit tracking with GPS check-ins
Sell.Do at a glance
Analysing Sell.Do — pricing, features, reviews and alternatives…
Generated by App Advisor's native engine from this listing's verified data — not a paid placement.
Sell.Do features
Researched from Sell.Do's official product pages · updated October 2026.
Marketing and pre-sales
- Lead capture from portals, ads, calls and walk-ins
- Lead scoring, segmentation and smart routing
- Call-centre tools with automatic call logging
- Meta and Google audience sync
Inventory and sales
- Project, tower and unit management
- Real-time unit availability
- Dynamic cost sheets
- Approval-driven negotiations
Post-sales and customer
- Booking management
- Demand letters
- Ledgers and receipts
- Self-serve customer portal with payment schedules and construction updates
Channel partners
- OTP-based partner onboarding with KYC and bank checks
- Lead tagging with dispute resolution
- Slab-based commission rules with TDS calculation
- Brokerage passbook with payout after collection
IRIS launch platform
- EOI and token management with instant receipts
- Queue and wait-time management
- Aadhaar eKYC, e-sign and DigiLocker
- Launch day command centre
AI capabilities
- Jarvis AI voice agents that call and qualify new leads and book visits
- AI call analysis that transcribes, translates and scores sales calls
- AI content agents for listings, follow-ups and campaign copy
- MCP server for working with Sell.Do data from ChatGPT or Claude
Sell.Do pricing (INR)
SourceEvery edition as published by the vendor. Prices exclude GST unless stated. Full Sell.Do pricing breakdown
Other pricing options & add-ons
Core CRM
Lead capture, pre-sales and sales
Quote
Full real estate suite
Adds inventory, channel partner, IRIS and post-sales
Quote
Enterprise
White-label, SSO and dedicated customer success manager
Custom
- • Pricing is per active user per month with a five-user minimum.
- • AI features and WhatsApp, telephony, SMS and email are usage-based add-ons.
- • Annual contracts are discounted; onboarding scope is written into the quote.
- • Quotes are typically returned within one business day; GST treatment is not stated.
Buying for a team? App Advisor can get you a volume quote and any partner discount available.
Implementing Sell.Do
SourceWays to implement
- Vendor-led onboarding included in every plan
About 7 days to go live for most customers; Broker App 20 to 24 weeks
- 130-minute demo on your own pipeline and projects
- 2Written quote with onboarding scope
- 3Setup and data migration
- 430-day onboarding programme
Need a certified partner in India to set up Sell.Do?Implementation help
Integrations, security & India
Integrations
- WhatsApp Business API (official)
- Meta ads audience sync
- Google Ads audience sync
- Salesforce (two-way sync for Broker App)
- SAP (finance sync for Broker App)
- Indian property portals
- Indian telephony providers
- DigiLocker
- Aadhaar eKYC
Security & compliance
- ISO/IEC 27001:2022 certified
- Role-based access with team hierarchy
- Broker App actions done through its MCP server are logged
For Indian businesses
- Built in India and used across 26 Indian cities, according to the vendor
- Workflows are designed for RERA, and the Broker App is described as RERA-aware
- Billing and pricing are INR-first, according to the Sell.Do vs Salesforce comparison page
- AI voice agents can call leads in regional Indian languages
- Broker App payouts calculate TDS on brokerage invoices
- Phone support is on an Indian number, +91 93555 93309
Mobile apps
The sales app supports geo-tagged site visits, click-to-call logging, live inventory, business card scanning and offline lead management that syncs later.
Support, resources & partner network
Support & learning
- Support portal at support.sell.do
- Email support@sell.do
- Phone +91 93555 93309
- Vendor states replies usually come within one business hour
Trust, compliance & who uses Sell.Do
1,500+ real estate businesses
Customers
About 15 years in operation (vendor claim)
In business since
Certifications & compliance
- ISO/IEC 27001:2022 — Information security certification stated by the vendor Source
Each claim links to the vendor's own published statement. Always confirm current certificate validity directly with the vendor.
Is Sell.Do the best choice for you?
Best choice if you are…
- Residential developers running multiple projects with in-house pre-sales call centres
- Builders that sell heavily through channel partners and need transparent brokerage payouts
- Developers planning large launch events with EOIs, tokens and walk-in queues
- Sales teams that want field site-visit tracking with GPS check-ins
Look elsewhere if you are…
- Individual brokers or tiny resale agencies with fewer than five users
- Businesses outside real estate that need a general-purpose CRM
Still comparing? Get an unbiased shortlist and demos arranged for free.
Sources (9) · updated October 2026
- https://www.sell.do
- https://www.sell.do/pricing
- https://www.sell.do/real-estate-crm
- https://www.sell.do/real-estate-crm/mobile-crm
- https://www.sell.do/products/broker-app
- https://www.sell.do/products/iris
- https://www.sell.do/products/whatsapp-connector
- https://www.sell.do/compare/sell-do-vs-salesforce
- https://www.sell.do/help
Specifications
- Category
- CRM software, Inventory software, Real estate CRM
- Vendor
- Amura Marketing Technologies
- Headquarters
- Pune, Maharashtra
- Founded
- 2011
- Pricing model
- Quote-based
- Starting price
- Custom quote · per active user per month, minimum 5 users
- Deployment
- Cloud
- Platforms
- Web
- Best for
- Mid-market, Enterprise
- Made in India
- Yes
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Sell.Do — frequently asked questions
How much does Sell.Do cost in India?+
Sell.Do does not publish a rate card. It charges per active user per month, with a minimum of five users, and the rate depends on whether you buy the core CRM or the full real estate suite with inventory, channel partners, IRIS and post-sales. AI features and WhatsApp, SMS and telephony are billed on usage. The vendor says quotes usually come within one business day.
Does Sell.Do have a free plan or free trial?+
Sell.Do does not offer a free plan, and its pricing page does not mention a self-serve free trial. Instead you book a 30-minute demo that the team runs on your own pipeline, projects and launch calendar. Paid plans include a 30-day onboarding programme. That makes the demo the real evaluation step, so bring your actual inventory structure and partner commission rules to it.
Is GST charged on Sell.Do subscriptions?+
Sell.Do's pricing page does not say whether its quotes include GST. It is an Indian company that bills in INR, so standard GST on software subscriptions should be expected on top of the quoted rate. Ask the sales team to state whether the figure is inclusive or exclusive of GST, and check that the invoice carries your GSTIN so you can claim input tax credit.
How is Sell.Do different from Salesforce or Zoho CRM for real estate?+
Sell.Do comes with property workflows already built: tower and unit inventory, cost sheets, demand letters, collections and channel partner payouts. Salesforce and Zoho CRM need those built through customisation or partners. Sell.Do's own comparison admits Salesforce is ahead on AI depth, app ecosystem and enterprise governance. For an Indian developer who wants a quick go-live in INR, Sell.Do is usually the faster fit.
Does Sell.Do have a mobile app?+
Yes. Sell.Do has native Android and iOS apps for sales teams, with GPS check-ins at site visits, click-to-call logging, live unit availability, business card scanning and offline lead work that syncs later. There is also a separate Broker App for channel partners, built in Flutter, which handles lead tagging, geo-tagged visits and the brokerage passbook. Large developers can get the Broker App white-labelled.
How long does it take to implement Sell.Do?+
Sell.Do says most customers go live in about seven days. Every plan includes a 30-day onboarding programme that covers setup, data migration and best practices. Larger rollouts take longer: the white-label Broker App is quoted at 20 to 24 weeks in phases. Plan for extra time to load project inventory and pricing rules correctly before your first launch.
Is data safe in Sell.Do?+
Sell.Do states that it holds ISO/IEC 27001:2022 certification for information security. Access is controlled by roles and team hierarchy. The Broker App also logs actions taken through its AI assistant and MCP server. If your legal team needs details on data residency, backups or encryption, ask for the separate security documentation the vendor links from its help page.
Does Sell.Do work with WhatsApp?+
Yes. Sell.Do sells a WhatsApp Connector built on the official WhatsApp Business API, with green-tick verification. It supports approved templates for each sales stage, bulk broadcasts, drip campaigns, a two-way inbox logged to the lead, and AI auto-replies that can book site visits. Messaging is billed as a usage add-on, so ask for per-conversation rates in your quote.
Can Sell.Do handle project launch day bookings?+
Sell.Do's IRIS platform is built for launches. It handles online EOIs and token collection with instant receipts, walk-in queues with wait-time tracking, Aadhaar eKYC, e-sign and live unit locking so that two buyers cannot book the same flat. IRIS can run with Sell.Do CRM or alongside another CRM, which helps developers who only want the launch engine.
What support does Sell.Do provide in India?+
Sell.Do offers support through its portal at support.sell.do, by email at support@sell.do and by phone on +91 93555 93309. The vendor says replies usually come within one business hour, but it does not publish fixed support hours. Onboarding help with setup and migration is included in every plan.
What is Sell.Do?+
Sell.Do is crm software by Amura Marketing Technologies, an Indian company from Pune. Real-estate CRM with pre-sales, inventory and post-sales.
How much does Sell.Do cost?+
Amura Marketing Technologies publishes: Custom quote · per active user per month, minimum 5 users. Confirm current plans and taxes on the official pricing page.
Does Sell.Do offer a free trial or free plan?+
Sell.Do does not advertise a free plan; ask the vendor for a trial or a guided demo.
Is Sell.Do made in India?+
Yes. Sell.Do is built by Amura Marketing Technologies, headquartered in Pune, Maharashtra.
Who is Sell.Do best suited for?+
Sell.Do suits mid-market, enterprise buyers looking for crm software with inventory software and real estate crm.
What are the best alternatives to Sell.Do?+
Popular alternatives in crm software include Zoho CRM, Freshsales, LeadSquared. Use App Advisor's compare tool to see them side by side.
How is Sell.Do deployed?+
Sell.Do is available as a cloud (SaaS) product, with web access.
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About Amura Marketing Technologies
Amura Marketing Technologies · Pune, Maharashtra · Founded 2011 · 1 product in our catalogue · Indian company
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