Auto Dialer & Cloud Telephony CRM in India 2027

Quick answer: A cloud telephony provider supplies the numbers, IVR and calling; the CRM supplies the lead list, call log and follow-up tasks; an auto dialer connects them. Published Indian prices (October 2026): Acefone, where Servetel's pricing page now redirects, lists ₹1,599–₹1,999 per user per month; MyOperator lists ₹15,000 a month for 10 users plus ₹700 per user for its auto dialer; Tata Tele's Smartflo lists ₹950–₹1,250 per licence plus set-up. Exotel and Knowlarity quote.

How we researched this: We read the pricing and product pages of MyOperator, Acefone, Tata Tele Business Smartflo, Exotel, Knowlarity and TeleCRM, the telephony help pages of LeadSquared, Zoho and HubSpot, and two TRAI documents: the Telecom Commercial Communications Customer Preference Regulations, 2018 and TRAI's August 2024 press note. Facts are as of October 2026.

The pieces: telephony, dialer, IVR and CRM

Four things get bundled in sales pitches, and each can be bought separately.

• Cloud telephony is the line: virtual or toll-free numbers, inbound and outbound calling, call recording, usually billed per user or per channel.
• An auto dialer places calls from a list so agents do not type numbers. TRAI's regulations define an "Auto Dialer Call" as one initiated automatically by equipment, to numbers already stored or auto-generated by the software, which once answered either plays a recorded message or connects the call to a live person.
• IVR is the menu callers hear ("press 1 for sales"), which should hand the call to the right person.
• The CRM integration is what turns calls into data: click-to-call from a lead, an automatic call log, a pop-up with the lead's history when someone rings, and a follow-up task after the call.

If your CRM already has a dialer, as some Indian CRMs do, you may only need numbers and minutes. See our dialer and tele-calling CRM guide and the three-way comparison of MyOperator, Knowlarity and Exotel.

Published prices, side by side

How to read this: Acefone, MyOperator and Smartflo show prices on different bases (per user, per ten users, per licence plus set-up), so compare total cost for your headcount rather than the headline. The Smartflo page notes that its "unlimited" India calling is subject to a fair-usage policy of 5,000 minutes per user per month, pooled, and Lite carries a minimum three-month tenure. Acefone's page lists add-ons such as WhatsApp at ₹200 per seat per month, extra virtual or toll-free numbers at ₹500 a month and extra DIDs at ₹100 a month. MyOperator's page lists a 1800 toll-free number from ₹500 a month, dedicated onboarding at ₹20,000 one-time and a WhatsApp rate card (marketing ₹0.95, utility and service ₹0.13).

What 10 and 25 agents cost: three worked examples

These are our own calculations from the listed prices, before GST unless the page says otherwise, and they assume the plans fit your usage.

MyOperator's page does not state the price of users beyond the ten included, so we do not extrapolate its 25-agent cost. Three cost drivers are easy to miss: telephony cost often sits apart from the CRM bill, so a telephony seat at ₹1,600 adds twice an ₹800 CRM seat's cost on top of it; "unlimited" plans have fair-usage caps; and number rental, toll-free minutes and WhatsApp messages are metered. Acefone's page, for example, lists toll-free inbound minute plans such as 3,000 minutes for ₹4,500, with extra minutes at ₹1.6.

How the CRM connects: what the vendors document

• LeadSquared: its telephony page says it supports "all the major contact centers, telephony, and IVR tools like Exotel, Ozonetel, Ameyo, CTM, and more" through a Universal Telephony Connector. Reps place calls by clicking the lead's number, calls can be recorded, and reports cover inbound, outbound, connected, unanswered and missed calls plus talk time. Calls from existing leads route to the lead owner, who gets a pop-up. See Ozonetel and Ameyo.
• Zoho CRM: Zoho's help describes built-in telephony that runs over Twilio, and lists provider integrations including Ozonetel and Knowlarity, configured under Setup > Channels > Telephony. Because HubSpot's help reports that Twilio no longer supports local outbound calls within India since 1 August 2024, test an India-to-India call during your trial.
• HubSpot CRM: HubSpot's help says outbound calls from an Indian number to another Indian local or mobile number are not supported and that HubSpot-provided numbers are not available in India, so you need an Indian provider's calling app.
• TeleCRM, Cratio and Kylas CRM: these list dialing or telephony inside the CRM. TeleCRM lists a one-click dialer and call recording at ₹799 per user per month annually, with calls from personal SIMs excluded from recording; Cratio lists SIM-based call tracking, a dialer and cloud telephony (IVR, click-to-call, number masking); Kylas lists telephony from its Elevate plan.
• Acefone and MyOperator: Acefone's page says integrations with Zoho, Salesforce, HubSpot, Zendesk and others connect "with just a toggle switch"; MyOperator lists CRM and 100+ integrations on SUV.

The TRAI rules every Indian dialer must respect

Calling is regulated, and a dialer makes it easy to break the rules at volume. From TRAI's documents:

• Promotional means no explicit consent. The 2018 regulations define a promotional voice call as a commercial call for which the sender has not taken explicit consent from the recipient. Calls to existing customers about their account or order are not the same as cold promotional calls.
• 140-series numbers for promotional calls. The regulations name the 140-level numbering series for calling line identity of promotional, transactional and service voice calls "or any other numbering series directed by the Authority/DoT", and TRAI's August 2024 press note records the Chairman urging regulators to enable migration of telemarketers making promotional calls to the 140 series on the DLT platform, and says many businesses make commercial voice calls over SIP or PRI lines with hundreds of indicators in violation of TRAI's regulations.
• 160 series for service and transactional calls. The same note says the 160 series has been allocated exclusively for service and transactional calls.
• Digital consent. TRAI says the telecom providers' digital consent acquisition (DCA) system permits delivery of messages and calls despite a recipient's DND preference when consent has been captured.
• Time bands. The 2018 regulations let customers switch commercial-communication time bands on or off, and make the bands 00:00–10:00 and 21:00–24:00 default OFF unless the customer opts in. A safe reading is to keep promotional dialling to 10 a.m.–9 p.m. unless the person has opted in.
• Bulk. The regulations define "bulk" as more than 20 calls or messages on the same subject in 24 hours, more than 100 in seven days or more than 300 in thirty days.

None of this is legal advice; ask your telecom provider which number series and registrations your use case needs. For SMS side rules see our guide to SMS and OTP gateways and DLT and for voice-plus-messaging APIs see pay-as-you-go CPaaS in India.

Recordings, consent and who should skip a dialer

Call recording is a data-protection matter as well as a sales tool. The Government of India's PIB note on the DPDP Rules, 2025 says every data fiduciary must give a clear notice of the specific purpose for which personal data is collected and used, so tell callers at the start of the call that it is recorded and why, and set a retention period. Acefone lists recording kept for 3 months on Professional and 6 months on Ultra, and Smartflo lists 3 months on Lite and 6 months on Pro, so retention is partly a plan decision. Our DPDP Act compliance software guide covers the wider checklist.

A dialer is not for everyone. A team of three that makes a few dozen calls a day gains little from automation; click-to-call inside the CRM and a good call log is enough. Predictive-style dialling pays off when agents spend a large share of the day waiting between calls, which is typical of high-volume lead desks for loans, admissions and property. If your calls are long consultative conversations, a preview or manual dialler with strong notes serves better, and a field-heavy team should read our guide to tracking a field sales team.

IVR that helps sales rather than blocks it

Keep the menu to two levels. Route repeat callers straight to their lead owner (LeadSquared documents this), and send new enquiries to a round-robin queue. Check plan limits: Smartflo's Lite plan is capped at a five-level IVR, and MyOperator lists "smart IVR and call routing" only from SUV. If your callers speak Marathi, Tamil or Hindi, Exotel's documentation lists text-to-speech greetings in nine languages, though it warns that quality varies and recommends professional recordings for customer-facing greetings; read our note on CRMs in regional languages.

A rollout for a 15-agent lead desk

1. Week 1: Choose the numbers (a local or 1800 number for inbound, the permitted series for outbound), register where required and import consenting leads.
2. Week 2: Connect the telephony to the CRM and test click-to-call, auto-logging, recordings and the caller pop-up with two agents. Test an India-to-India call on the exact route you will use.
3. Week 3: Switch the dialer on for one team with a conservative pace and daily review of connected, unanswered and missed calls.
4. Week 4: Add scoring so the dialer calls the best leads first; see lead scoring in a CRM and speed to lead. Our guide to call tracking and scoring shows what to measure.

Measure connected calls per agent-hour, talk time, first-call time after lead capture and callbacks completed. Compare providers in the dialer CRM and contact center categories.

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