1. BharatPe
BharatPe · New Delhi · Payment gateways & UPI · 4.6/5
Interoperable UPI QR and merchant loans.
Free
Free plan available
Compared with Google Pay for Business
- Built in India (New Delhi)
Payment gateways & UPI · Alternatives
Best Google Pay for Business alternatives in India (2027)
Google Pay for Business is a payment gateways & upi product from Google, Mountain View, priced at Free with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 9 have a free plan, 14 are built in India.
Quick answer
The closest alternatives to Google Pay for Business are BharatPe (Free), Freecharge for Business (Free), NPCI UPI (Free), Novo (Free) and PayU (2% per transaction · Domestic cards, net banking, wallets, BNPL; GST 18% extra). BharatPe is the top-ranked option with a free plan.
Why businesses look for a Google Pay for Business alternative
Indian support and GST
Google Pay for Business is built in United States. 14 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
Google Pay for Business alternatives compared
Ranked by how closely each product matches Google Pay for Business's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
Top 10 Google Pay for Business alternatives in detail
2. Freecharge for Business
Freecharge (Axis Bank) · Gurugram · Payment gateways & UPI · 4.6/5
Merchant UPI and wallet acceptance.
Free
Free plan available
Compared with Google Pay for Business
- Built in India (Gurugram)
3. NPCI UPI
NPCI · Mumbai · Payment gateways & UPI · 4.5/5
The Unified Payments Interface itself, operated by NPCI.
Free
Free plan available
Compared with Google Pay for Business
- Built in India (Mumbai)
4. Novo
Novo Platform Inc. · New York · Payment gateways & UPI · 4.3/5
No-fee business checking with invoicing, payment acceptance and reserves for small businesses.
Free
Free plan available
5. PayU
PayU India · Gurugram · Payment gateways & UPI · 4.7/5
Payment gateway with EMI, BNPL and enterprise integrations.
2% per transaction · Domestic cards, net banking, wallets, BNPL; GST 18% extra
Free trial
Compared with Google Pay for Business
- No free plan, unlike Google Pay for Business
- Built in India (Gurugram)
Key features
- Payment gateway with 150+ payment modes
- Cards, UPI, net banking, wallets, EMI, BNPL
- Bharat QR supporting 140+ UPI apps
- POS and cross-border payments
- Payment links
6. Cashfree Payments
Cashfree Payments · Bengaluru · Payment gateways & UPI · 4.7/5
Payment gateway and payouts with high UPI success rates.
Pay as you go
Free trial
Compared with Google Pay for Business
- No free plan, unlike Google Pay for Business
- Built in India (Bengaluru)
Key features
- Payment gateway (180+ modes incl. UPI, cards, BNPL, Apple Pay)
- Payment links
- Subscriptions
- International payments
- Payouts API
7. Paytm Payment Gateway
Paytm · Noida · Payment gateways & UPI · 4.7/5
Gateway with Paytm wallet, UPI and card acceptance.
1.99% per transaction · Standard plan, plus 18% GST
Free trial
Compared with Google Pay for Business
- No free plan, unlike Google Pay for Business
- Built in India (Noida)
Key features
- UPI and Paytm Postpaid
- Visa, Mastercard, RuPay, Amex and Diners cards
- Net banking with 50+ banks
- Card and cardless EMI, bank offers, no-cost EMI
- JS Checkout two-step integration
8. Instamojo Payments
Instamojo · Bengaluru · Payment gateways & UPI · 4.6/5
Simple payment gateway and links for micro businesses.
Rs 0/year · Payment Links Quick plan, 2% + Rs 3 per transaction
Free trial
Compared with Google Pay for Business
- No free plan, unlike Google Pay for Business
- Built in India (Bengaluru)
Key features
- Unlimited payment links
- Smart Links with expiry, discounts and amount breakup
- Embeddable pay button for websites
- 100+ payment modes advertised
- Unlimited hosted landing pages
9. PhonePe Payment Gateway
PhonePe · Bengaluru · Payment gateways & UPI · 4.6/5
Gateway with PhonePe UPI and card processing.
1.99% per transaction · Currently free under a limited-period offer (T&C apply)
Free trial
Compared with Google Pay for Business
- No free plan, unlike Google Pay for Business
- Built in India (Bengaluru)
Key features
- UPI
- Credit and debit cards
- Net banking
- Wallets
- International payments
10. Easebuzz
Easebuzz · Pune · Payment gateways & UPI · 4.6/5
Payment gateway and collections for education, SMEs and enterprises.
Pay as you go
Free trial
Compared with Google Pay for Business
- No free plan, unlike Google Pay for Business
- Built in India (Pune)
Key features
- Payment gateway (150+ options)
- Payment links
- Slices (split payments)
- ePOS
- International payment gateway
Google Pay for Business alternatives by what you need
Free Google Pay for Business alternatives
How to choose a Google Pay for Business alternative
- Compare the total cost: MDR on UPI is zero by regulation, but cards, net banking and international payments carry 1.5–3%, plus GST on fees.
- Ask for success-rate data on your traffic mix. A gateway with weak bank integrations loses a few percent of every checkout silently.
- Check onboarding requirements — website content, business registration, bank verification — before building the checkout.
Google Pay for Business alternatives — FAQs
What is the best alternative to Google Pay for Business in 2027?+
The closest matches to Google Pay for Business on App Advisor are BharatPe (Free), Freecharge for Business (Free), NPCI UPI (Free). They are ranked by how closely their category, pricing model, platforms and target business size match Google Pay for Business, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Google Pay for Business?+
Yes. 9 of the 20 alternatives listed have a free plan or are free: BharatPe (Free), Freecharge for Business (Free), NPCI UPI (Free). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
Is there an Indian alternative to Google Pay for Business?+
Yes. 14 alternatives are built in India, including BharatPe (Free), Freecharge for Business (Free), NPCI UPI (Free). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Google Pay for Business vs BharatPe: which is better?+
BharatPe is the closest match to Google Pay for Business in our catalogue. Key differences: Built in India (New Delhi). Compare them side by side before you book a demo.
How were these Google Pay for Business alternatives chosen?+
Every product listed sits in payment gateways & upi or a category Google Pay for Business also covers, and Google's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
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Related alternatives
BharatPe alternativesFreecharge for Business alternativesNPCI UPI alternativesNovo alternativesPayU alternativesCashfree Payments alternativesPaytm Payment Gateway alternativesInstamojo Payments alternativesPhonePe Payment Gateway alternativesEasebuzz alternativesZaakpay alternativesAtom Technologies alternativesAll payment gateways & upi alternativesBrowse all alternatives