1. BharatPe
BharatPe · New Delhi · Payment gateways & UPI · 4.6/5
Interoperable UPI QR and merchant loans.
Free
Free plan available
Compared with Novo
- Built in India (New Delhi)
Payment gateways & UPI · Alternatives
Best Novo alternatives in India (2027)
Novo is a payment gateways & upi product from Novo Platform Inc., New York, priced at Free with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 9 have a free plan, 14 are built in India.
Quick answer
The closest alternatives to Novo are BharatPe (Free), Freecharge for Business (Free), Google Pay for Business (Free), NPCI UPI (Free) and PayU (2% per transaction · Domestic cards, net banking, wallets, BNPL; GST 18% extra). BharatPe is the top-ranked option with a free plan.
Why businesses look for a Novo alternative
Indian support and GST
Novo is built in United States. 14 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
Novo alternatives compared
Ranked by how closely each product matches Novo's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
Top 10 Novo alternatives in detail
2. Freecharge for Business
Freecharge (Axis Bank) · Gurugram · Payment gateways & UPI · 4.6/5
Merchant UPI and wallet acceptance.
Free
Free plan available
Compared with Novo
- Built in India (Gurugram)
3. Google Pay for Business
Google · Mountain View · Payment gateways & UPI · 4.5/5
Free UPI QR acceptance for merchants.
Free
Free plan available
4. NPCI UPI
NPCI · Mumbai · Payment gateways & UPI · 4.5/5
The Unified Payments Interface itself, operated by NPCI.
Free
Free plan available
Compared with Novo
- Built in India (Mumbai)
5. PayU
PayU India · Gurugram · Payment gateways & UPI · 4.7/5
Payment gateway with EMI, BNPL and enterprise integrations.
2% per transaction · Domestic cards, net banking, wallets, BNPL; GST 18% extra
Free trial
Compared with Novo
- No free plan, unlike Novo
- Built in India (Gurugram)
Key features
- Payment gateway with 150+ payment modes
- Cards, UPI, net banking, wallets, EMI, BNPL
- Bharat QR supporting 140+ UPI apps
- POS and cross-border payments
- Payment links
6. Cashfree Payments
Cashfree Payments · Bengaluru · Payment gateways & UPI · 4.7/5
Payment gateway and payouts with high UPI success rates.
Pay as you go
Free trial
Compared with Novo
- No free plan, unlike Novo
- Built in India (Bengaluru)
Key features
- Payment gateway (180+ modes incl. UPI, cards, BNPL, Apple Pay)
- Payment links
- Subscriptions
- International payments
- Payouts API
7. Paytm Payment Gateway
Paytm · Noida · Payment gateways & UPI · 4.7/5
Gateway with Paytm wallet, UPI and card acceptance.
1.99% per transaction · Standard plan, plus 18% GST
Free trial
Compared with Novo
- No free plan, unlike Novo
- Built in India (Noida)
Key features
- UPI and Paytm Postpaid
- Visa, Mastercard, RuPay, Amex and Diners cards
- Net banking with 50+ banks
- Card and cardless EMI, bank offers, no-cost EMI
- JS Checkout two-step integration
8. Instamojo Payments
Instamojo · Bengaluru · Payment gateways & UPI · 4.6/5
Simple payment gateway and links for micro businesses.
Rs 0/year · Payment Links Quick plan, 2% + Rs 3 per transaction
Free trial
Compared with Novo
- No free plan, unlike Novo
- Built in India (Bengaluru)
Key features
- Unlimited payment links
- Smart Links with expiry, discounts and amount breakup
- Embeddable pay button for websites
- 100+ payment modes advertised
- Unlimited hosted landing pages
9. PhonePe Payment Gateway
PhonePe · Bengaluru · Payment gateways & UPI · 4.6/5
Gateway with PhonePe UPI and card processing.
1.99% per transaction · Currently free under a limited-period offer (T&C apply)
Free trial
Compared with Novo
- No free plan, unlike Novo
- Built in India (Bengaluru)
Key features
- UPI
- Credit and debit cards
- Net banking
- Wallets
- International payments
10. Easebuzz
Easebuzz · Pune · Payment gateways & UPI · 4.6/5
Payment gateway and collections for education, SMEs and enterprises.
Pay as you go
Free trial
Compared with Novo
- No free plan, unlike Novo
- Built in India (Pune)
Key features
- Payment gateway (150+ options)
- Payment links
- Slices (split payments)
- ePOS
- International payment gateway
Novo alternatives by what you need
Free Novo alternatives
How to choose a Novo alternative
- Compare the total cost: MDR on UPI is zero by regulation, but cards, net banking and international payments carry 1.5–3%, plus GST on fees.
- Ask for success-rate data on your traffic mix. A gateway with weak bank integrations loses a few percent of every checkout silently.
- Check onboarding requirements — website content, business registration, bank verification — before building the checkout.
Novo alternatives — FAQs
What is the best alternative to Novo in 2027?+
The closest matches to Novo on App Advisor are BharatPe (Free), Freecharge for Business (Free), Google Pay for Business (Free). They are ranked by how closely their category, pricing model, platforms and target business size match Novo, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Novo?+
Yes. 9 of the 20 alternatives listed have a free plan or are free: BharatPe (Free), Freecharge for Business (Free), Google Pay for Business (Free). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
Is there an Indian alternative to Novo?+
Yes. 14 alternatives are built in India, including BharatPe (Free), Freecharge for Business (Free), NPCI UPI (Free). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Novo vs BharatPe: which is better?+
BharatPe is the closest match to Novo in our catalogue. Key differences: Built in India (New Delhi). Compare them side by side before you book a demo.
How were these Novo alternatives chosen?+
Every product listed sits in payment gateways & upi or a category Novo also covers, and Novo Platform Inc.'s own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
Not sure which Novo alternative fits?
Tell us your team size and budget and we'll send a shortlist of three.
Related alternatives
BharatPe alternativesFreecharge for Business alternativesGoogle Pay for Business alternativesNPCI UPI alternativesPayU alternativesCashfree Payments alternativesPaytm Payment Gateway alternativesInstamojo Payments alternativesPhonePe Payment Gateway alternativesEasebuzz alternativesZaakpay alternativesAtom Technologies alternativesAll payment gateways & upi alternativesBrowse all alternatives