1. MSG91
Walkover Web Solutions · Indore · SMS & OTP platforms · 4.7/5
SMS, OTP, email and WhatsApp APIs built in Indore.
Rs 0.25 per SMS · 5,000-SMS pack for Rs 1,250 + 18% GST
Free trial
Key features
- SMS
- RCS
- Voice
SMS & OTP platforms · Alternatives
Best Gupshup alternatives in India (2027)
Gupshup is a sms & otp platforms product from Gupshup, Mumbai, priced at Pay as you go. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 0 have a free plan, 11 are built in India.
Quick answer
The closest alternatives to Gupshup are MSG91 (Rs 0.25 per SMS · 5,000-SMS pack for Rs 1,250 + 18% GST), Authkey (₹1,000/mo), Airtel IQ (Pay as you go), Alerts by mTalkz (Pay as you go) and Twilio (Pay as you go). Published prices in this list start at ₹1,000/month.
Why businesses look for a Gupshup alternative
A mobile app
Gupshup does not list an Android app. 1 alternatives do.
Reported limitation
Prices published in USD only, not INR
Reported limitation
WhatsApp (Meta) message charges are extra and billed at actuals
Reported limitation
Enterprise and SMS pricing not published; contact sales
Gupshup alternatives compared
Ranked by how closely each product matches Gupshup's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Gupshup (current) | Pay as you go | No | Web | Yes | 4.7/5 | — |
| 1 | MSG91 | Rs 0.25 per SMS · 5,000-SMS pack for Rs 1,250 + 18% GST | No | Web | Yes | 4.7/5 | vs Gupshup |
| 2 |  Authkey | ₹1,000/mo | No | Web | Yes | 4.4/5 | |
| 3 |  Airtel IQ | Pay as you go | No | Web | Yes | 4.4/5 | |
| 4 |  Alerts by mTalkz | Pay as you go | No | Web | Yes | 4.4/5 | |
| 5 |  Twilio | Pay as you go | No | Web | No | 4.4/5 | |
| 6 |  SMSINDIAHUB | Paid plans | No | Web | Yes | 4.2/5 | |
| 7 |  MySmsMantra | Paid plans | No | Web | Yes | 4.1/5 | |
| 8 |  D7 Networks | Paid plans | No | Web | No | 4/5 | |
| 9 |  BulkGate | Paid plans | No | Web | No | 4/5 | |
| 10 |  SMSala | Paid plans | No | Web | No | 4/5 | |
| 11 |  Messente | Paid plans | No | Web | No | 4/5 | |
| 12 |  SMS.to | Paid plans | No | Web | No | 4/5 | |
| 13 |  Termii | Paid plans | No | Web | No | 3.9/5 | |
| 14 |  SMSGatewayHub | Rs 0.165 / SMS · Bulk SMS at best volume slab, excl. 18% GST | No | Web | Yes | 4.6/5 | vs Gupshup |
| 15 |  SMSCountry | Pay as you go | No | Web | Yes | 4.7/5 | vs Gupshup |
| 16 |  Kaleyra | On request | No | Web | No | 4.5/5 | |
| 17 |  Fast2SMS | Rs 0.25/SMS · Prepaid wallet from Rs 100; as low as Rs 0.11 at high volume | No | Web | Yes | 4.6/5 | |
| 18 |  Kutumb SMS by MyOperator | Pay as you go | No | Web | Yes | 4.6/5 | |
| 19 |  SMS-Magic | ₹4,163/mo | No | Web, Android, iOS | No | 4.2/5 | |
| 20 |  OneXtel | On request | No | Web | Yes | 4.1/5 |
Top 10 Gupshup alternatives in detail
2. Authkey
Datagen Internet Services Pvt. Ltd. · New Delhi · SMS & OTP platforms · 4.4/5
CPaaS platform offering SMS, voice, email, RCS and WhatsApp APIs with pay-as-you-go pricing.
₹1,000/mo
Free trial
3. Airtel IQ
Airtel Business · New Delhi · SMS & OTP platforms · 4.4/5
CPaaS from Airtel for SMS, voice and WhatsApp.
Pay as you go
Free trial
4. Alerts by mTalkz
mTalkz · New Delhi · SMS & OTP platforms · 4.4/5
Bulk SMS, OTP and WhatsApp for enterprises.
Pay as you go
Free trial
5. Twilio
Twilio · San Francisco · SMS & OTP platforms · 4.4/5
Programmable SMS, voice, WhatsApp and email APIs.
Pay as you go
Free trial
6. SMSINDIAHUB
Cloud Wireless Technologies (I) Pvt. Ltd. · Bhopal · SMS & OTP platforms · 4.2/5
CPaaS provider for bulk SMS, OTP, voice, IVR and WhatsApp API, operating from Bhopal since 2008.
Paid plans
Free trial
7. MySmsMantra
MySmsMantra · Delhi · SMS & OTP platforms · 4.1/5
Delhi-based bulk SMS provider that also offers OTP, RCS, voice calls and WhatsApp Business API.
Paid plans
Free trial
8. D7 Networks
Signtaper Technologies FZCO · Dubai · SMS & OTP platforms · 4/5
Messaging APIs for SMS, WhatsApp and number lookup with pay-for-what-you-use pricing.
Paid plans
Free trial
9. BulkGate
TOPefekt s.r.o. · Sumperk · SMS & OTP platforms · 4/5
Business messaging platform and API for bulk SMS, RCS, WhatsApp, Viber and voice messages.
Paid plans
Free trial
10. SMSala
SMSala Technologies LLC · Dubai · SMS & OTP platforms · 4/5
CPaaS platform for SMS, WhatsApp, voice, RCS and email with direct operator routes and open APIs.
Paid plans
Free trial
Gupshup alternatives by what you need
Lowest published price
How to choose a Gupshup alternative
- Confirm the vendor helps with DLT registration and template approval; that is the operational bottleneck.
- Ask for delivery rate reports on your target circles before you buy volume.
- For OTPs, check latency and fallback options — a slow OTP costs sign-ups.
Gupshup alternatives — FAQs
What is the best alternative to Gupshup in 2027?+
The closest matches to Gupshup on App Advisor are MSG91 (Rs 0.25 per SMS · 5,000-SMS pack for Rs 1,250 + 18% GST), Authkey (₹1,000/mo), Airtel IQ (Pay as you go). They are ranked by how closely their category, pricing model, platforms and target business size match Gupshup, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Gupshup?+
None of the 20 closest alternatives to Gupshup has a free plan. Most offer a free trial instead, so ask for one before you commit.
What is the cheapest alternative to Gupshup?+
Among alternatives that publish a price, Authkey starts lowest at ₹1,000/mo. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to Gupshup?+
Yes. 11 alternatives are built in India, including MSG91 (Rs 0.25 per SMS · 5,000-SMS pack for Rs 1,250 + 18% GST), Authkey (₹1,000/mo), Airtel IQ (Pay as you go). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Gupshup vs MSG91: which is better?+
MSG91 is the closest match to Gupshup in our catalogue. Compare them side by side before you book a demo.
How were these Gupshup alternatives chosen?+
Every product listed sits in sms & otp platforms or a category Gupshup also covers, and Gupshup's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
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Related alternatives
MSG91 alternativesAuthkey alternativesAirtel IQ alternativesAlerts by mTalkz alternativesTwilio alternativesSMSINDIAHUB alternativesMySmsMantra alternativesD7 Networks alternativesBulkGate alternativesSMSala alternativesMessente alternativesSMS.to alternativesAll sms & otp platforms alternativesBrowse all alternatives