Sales execution CRM built for high-volume inside-sales teams.
RecommendedFeaturedMade in India
Starts at
₹2,500/mo
- Products
- 3
- Categories
- 3
- Free plans
- 0
- Guides
- 6
About LeadSquared
LeadSquared is a Bengaluru-headquartered software company founded in 2011 by Nilesh Patel, Prashant Singh and Sudhakar Gorti. It sells an AI-powered CRM platform for sales execution, marketing automation, customer service and field force management. It focuses on industries with high lead volumes, such as education, financial services, healthcare and real estate.
Its products include Sales CRM, marketing automation, a service CRM, a field sales and mobile workforce app, customer and partner portals, and voice and conversational AI features. The company says the platform has more than 100 integrations with telephony, messaging, payment and advertising systems. It also markets DPDP readiness, meaning alignment with India's Digital Personal Data Protection Act.
LeadSquared sells mainly through direct sales. It publishes some tiered pricing for its CRM, while enterprise pricing is quoted according to users and modules. Beyond India, it operates in the United States, Indonesia and the UAE, and its website gives regional contact numbers for each market. Onboarding and implementation are typically handled by the company's own customer success teams.
The company says it is trusted by more than 1,600 organisations worldwide and holds ISO 27001:2022 certification. It names customers such as Imarticus Learning, CK Birla Hospital and Bajaj Capital. In June 2022, LeadSquared raised US$153 million in a Series C round from WestBridge Capital that valued it at about US$1 billion, and it said at the time that its revenue had doubled from Rs 100 crore in FY21 to Rs 200 crore in FY22. Its registered head office is at Embassy Tech Square on Bengaluru's Outer Ring Road.
LeadSquared in India
- Headquarters at Embassy Tech Square, Bengaluru
Customers (as stated by LeadSquared)
- Imarticus Learning, Zell Education, CK Birla Hospital and Bajaj Capital (company testimonials)
Certifications & compliance
- ISO 27001:2022
Key facts
- Headquarters
- Bengaluru, Karnataka, India
- Founded
- 2011
- Founders
- Nilesh Patel, Prashant Singh and Sudhakar Gorti
- Ownership
- Privately held; backed by WestBridge Capital
- Made in India
- Yes
- Products listed
- 3
- Platforms
- Web
- Deployment
- Cloud
- Customers (company claim)
- 1,600+ organisations
- Security certification
- ISO 27001:2022
- Head office
- Embassy Tech Square, Bengaluru
- Official website
- leadsquared.com
LeadSquared products compared
| Product | Category | Starting price | Free plan | Platforms | Rating |
|---|---|---|---|---|---|
| LeadSquared | CRM software | ₹2,500/mo | No | Web | 4.7 |
 LeadSquared Real Estate | Real estate & property management | ₹2,500/mo | No | Web | 4.7 |
 LeadSquared Lead Capture | Lead generation & B2B data tools | ₹2,500/mo | No | Web | 4.4 |
LeadSquared pricing at a glance
Categories LeadSquared competes in
Leadership & history
Leadership
- Nilesh PatelCo-Founder & CEO
- Prashant SinghCo-Founder
- Sudhakar GortiCo-Founder
Timeline
- 2011 Founded
- 2022 Raised US$153 million Series C and became a unicorn
- 2022 Reported FY22 revenue of about Rs 200 crore
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Blogs that cover LeadSquared
CRM for Clinics & Healthcare Providers in IndiaCRM for clinics in India: capture patient enquiries, book appointments and follow up with LeadSquared or Zoho CRM. Setup steps and what to check.CRM for Car & Two-Wheeler Dealerships in IndiaCRM for car and two-wheeler dealerships in India: track enquiries, test drives and bookings with LeadSquared or Zoho CRM.How Sell.Do Helps Sales Teams Grow Revenue (2026)How Sell.Do helps real estate sales teams grow revenue: lead capture, site visits, inventory and channel partners. Fit, rollout and alternatives.Lead Scoring in a CRM: Call the Right Leads FirstLead scoring in a CRM explained: fit and engagement points, a worked scoring sheet, and how Freshsales, Zoho CRM, HubSpot and Odoo handle it.Automated Follow-Up CRM: Never Miss a Daily Follow-UpAutomated follow-up CRM guide for Indian SMBs: daily queues, reminders, cadences and missed-follow-up reports that stop warm leads going cold.CRM Reports That Drive Growth: 9 to Read Every WeekCRM reports every owner should read weekly: lead source ROI, stage conversion, lost reasons, follow-ups, forecast and renewals, and the decision each drives.
LeadSquared FAQs
Where is LeadSquared headquartered?
Bengaluru, Karnataka.
Who founded LeadSquared?
Nilesh Patel, Prashant Singh and Sudhakar Gorti, in 2011.
Is LeadSquared a unicorn?
Yes. Its 2022 Series C valued it at about US$1 billion.
Which industries use LeadSquared?
Mainly education, financial services, healthcare, real estate and other industries with high lead volumes.
What does LeadSquared do?
LeadSquared makes crm software, real estate & property management and lead generation & b2b data tools. Its products listed on App Advisor are LeadSquared (Sales execution CRM built for high-volume inside-sales teams), LeadSquared Real Estate (CRM for real estate sales) and LeadSquared Lead Capture (Capture leads from IndiaMART, Justdial, ads and portals).
How much does LeadSquared cost?
LeadSquared: ₹2,500/mo; LeadSquared Real Estate: ₹2,500/mo; LeadSquared Lead Capture: ₹2,500/mo. These are the starting prices on App Advisor's listings — confirm on LeadSquared's official pricing page before you buy.
Does LeadSquared have a free plan?
None of the LeadSquared products listed on App Advisor advertises a free plan.
What are the best alternatives to LeadSquared?
Popular alternatives in the same categories include Zoho CRM by Zoho Corporation, Freshsales by Freshworks, Vtiger CRM by Vtiger, Kylas CRM by Kylas and HubSpot CRM by HubSpot.
Company details researched from official sources, last updated 2026-09-14: [1], [2], [3], [4].
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