Free, independent software advice for Indian businesses
For software companies: reach Indian businesses ready to buy
SMS & OTP platforms · Alternatives
SMS-Magic is a sms & otp platforms product from Screen-Magic Mobile Media Pvt. Ltd., Henderson, priced at ₹4,163/mo. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 0 have a free plan, 8 are built in India, and 5 start cheaper or free.
Quick answer
The closest alternatives to SMS-Magic are Authkey (₹1,000/mo), MSG91 (Rs 0.25 per SMS · 5,000-SMS pack for Rs 1,250 + 18% GST), Gupshup (Pay as you go), Twilio (Pay as you go) and Airtel IQ (Pay as you go). Published prices in this list start at ₹1,000/month.
Cost
SMS-Magic starts at ₹4,163/mo. 5 alternatives start lower or have a free plan.
Indian support and GST
SMS-Magic is built in United States. 8 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
Ranked by how closely each product matches SMS-Magic's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | SMS-Magic (current) | ₹4,163/mo | No | Web, Android, iOS | No | 4.2/5 | — |
| 1 |  Authkey | ₹1,000/mo | No | Web | Yes | 4.4/5 | |
| 2 |  MSG91 | Rs 0.25 per SMS · 5,000-SMS pack for Rs 1,250 + 18% GST | No | Web | Yes | 4.7/5 | |
| 3 |  Gupshup | Pay as you go | No | Web | Yes | 4.7/5 | |
| 4 |  Twilio | Pay as you go | No | Web | No | 4.4/5 | |
| 5 |  Airtel IQ | Pay as you go | No | Web | Yes | 4.4/5 | |
| 6 |  Alerts by mTalkz | Pay as you go | No | Web | Yes | 4.4/5 | |
| 7 |  Route Mobile | Custom quote · per-message pricing by volume and channel | No | Web, Android, iOS | Yes | 4.5/5 | |
| 8 |  SimpleTexting | ₹3,000/mo | No | Web | No | 4.3/5 | |
| 9 |  SMSINDIAHUB | Paid plans | No | Web | Yes | 4.2/5 | |
| 10 |  D7 Networks | Paid plans | No | Web | No | 4/5 | |
| 11 |  BulkGate | Paid plans | No | Web | No | 4/5 | |
| 12 |  EZ Texting | ₹2,000/mo | No | Web | No | 4.3/5 | |
| 13 |  SMSala | Paid plans | No | Web | No | 4/5 | |
| 14 |  Messente | Paid plans | No | Web | No | 4/5 | |
| 15 |  MySmsMantra | Paid plans | No | Web | Yes | 4.1/5 | |
| 16 |  SMS.to | Paid plans | No | Web | No | 4/5 | |
| 17 |  Textedly | ₹2,000/mo | No | Web | No | 4.3/5 | |
| 18 |  Termii | Paid plans | No | Web | No | 3.9/5 | |
| 19 |  Kaleyra | On request | No | Web | No | 4.5/5 | |
| 20 |  SlickText | ₹2,500/mo | No | Web | No | 4.3/5 |
Datagen Internet Services Pvt. Ltd. · New Delhi · SMS & OTP platforms · 4.4/5
CPaaS platform offering SMS, voice, email, RCS and WhatsApp APIs with pay-as-you-go pricing.
₹1,000/mo
Free trial
Compared with SMS-Magic
Walkover Web Solutions · Indore · SMS & OTP platforms · 4.7/5
SMS, OTP, email and WhatsApp APIs built in Indore.
Rs 0.25 per SMS · 5,000-SMS pack for Rs 1,250 + 18% GST
Free trial
Compared with SMS-Magic
Key features
Gupshup · Mumbai · SMS & OTP platforms · 4.7/5
Conversational messaging across SMS, WhatsApp and RCS.
Pay as you go
Free trial
Compared with SMS-Magic
Key features
Twilio · San Francisco · SMS & OTP platforms · 4.4/5
Programmable SMS, voice, WhatsApp and email APIs.
Pay as you go
Free trial
Airtel Business · New Delhi · SMS & OTP platforms · 4.4/5
CPaaS from Airtel for SMS, voice and WhatsApp.
Pay as you go
Free trial
Compared with SMS-Magic
mTalkz · New Delhi · SMS & OTP platforms · 4.4/5
Bulk SMS, OTP and WhatsApp for enterprises.
Pay as you go
Free trial
Compared with SMS-Magic
Route Mobile · Mumbai · SMS & OTP platforms · 4.5/5
Omnichannel CPaaS with SMS, WhatsApp and RCS.
Custom quote · per-message pricing by volume and channel
Quote-based
Compared with SMS-Magic
Key features
₹3,000/mo
Free trial
Compared with SMS-Magic
Cloud Wireless Technologies (I) Pvt. Ltd. · Bhopal · SMS & OTP platforms · 4.2/5
CPaaS provider for bulk SMS, OTP, voice, IVR and WhatsApp API, operating from Bhopal since 2008.
Paid plans
Free trial
Compared with SMS-Magic
Signtaper Technologies FZCO · Dubai · SMS & OTP platforms · 4/5
Messaging APIs for SMS, WhatsApp and number lookup with pay-for-what-you-use pricing.
Paid plans
Free trial
The closest matches to SMS-Magic on App Advisor are Authkey (₹1,000/mo), MSG91 (Rs 0.25 per SMS · 5,000-SMS pack for Rs 1,250 + 18% GST), Gupshup (Pay as you go). They are ranked by how closely their category, pricing model, platforms and target business size match SMS-Magic, then by rating. The best choice depends on your team size and budget.
None of the 20 closest alternatives to SMS-Magic has a free plan. Most offer a free trial instead, so ask for one before you commit.
Among alternatives that publish a price, Authkey starts lowest at ₹1,000/mo, compared with ₹4,163/mo for SMS-Magic. Prices are read from each vendor's website and exclude GST.
Yes. 8 alternatives are built in India, including Authkey (₹1,000/mo), MSG91 (Rs 0.25 per SMS · 5,000-SMS pack for Rs 1,250 + 18% GST), Gupshup (Pay as you go). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Authkey is the closest match to SMS-Magic in our catalogue. Key differences: Starts ₹3,163/mo cheaper (₹1,000/mo vs ₹4,163/mo); Built in India (New Delhi). Compare them side by side before you book a demo.
Every product listed sits in sms & otp platforms or a category SMS-Magic also covers, and Screen-Magic Mobile Media Pvt. Ltd.'s own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
Tell us your team size and budget and we'll send a shortlist of three.
