Surveys with CRM integration.
Made in IndiaFree plan
Starts at
Free · paid from ₹416/mo · Basic ₹416/month, yearly billing only
Sales & Marketing · Survey & customer feedback tools
Best survey software in India (2027)
Survey software sits inside Survey & customer feedback tools, so the shortlist below is drawn from that catalogue and ranked for Indian buyers.
141 products compared9 made in India44 with a free planfrom ₹779/mo
Survey software products
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Free forms and surveys.
RecommendedFree
Starts at
Free
Conversational surveys and NPS built in Chennai.
Made in IndiaFree plan
Starts at
Free plan · paid plans by quote · Free plan with limits; Basic, Starter and Business bi…
Online surveys and market research.
RecommendedFree plan
Starts at
Free plan
Forms and quizzes in Microsoft 365.
Free
Starts at
Free
Feedback surveys with WhatsApp and kiosk modes, built in India.
Made in India
Starts at
Custom quote · Priced by response volume
Conversational forms and surveys.
RecommendedFree plan
Starts at
Free plan
Survey and research platform with large India team.
Free plan
Starts at
Free plan
Online forms with payments and apps.
Free plan
Starts at
Free plan
NPS and CSAT surveys.
Free plan
Starts at
Free plan
Collects text, video and audio testimonials with one link and embeds them as walls on a website.
Made in IndiaFree plan
Starts at
Free plan
On-site surveys.
Free plan
Starts at
Free plan
Customer feedback surveys.
Free plan
Starts at
Free plan
Forms and surveys.
Free plan
Starts at
Free plan
Online form builder.
Free plan
Starts at
Free plan
Feedback collection for restaurants and retail.
Made in IndiaFree plan
Starts at
Free plan
Enterprise survey software.
Starts at
₹4,000/mo
Online forms with logic and payments.
Free plan
Starts at
Free plan
Review collection platform.
Free plan
Starts at
Free plan
Forms and workflow automation.
Starts at
₹4,000/mo
Free customer reviews on Google.
Free
Starts at
Free
NPS and customer experience.
Starts at
₹4,000/mo
Free form builder.
Free plan
Starts at
Free plan
Online forms and surveys.
Starts at
₹2,000/mo
See all 141 survey & customer feedback tools products
What survey software should do
- Survey builder with logic
- NPS, CSAT and CES templates
- Multi-channel distribution (email, WhatsApp, SMS, QR)
- Employee engagement pulses
- Text analytics and sentiment
- Review generation for Google and marketplaces
- Closed-loop ticketing
- Dashboards and benchmarks
How to choose survey software
Decide whether you need forms or a feedback programme; Google Forms and Typeform cover forms, whereas NPS programmes need distribution and follow-up.
Check WhatsApp and SMS distribution — email response rates in India are low.
Look for vernacular survey support if your customers are not English-first.
BudgetEntry pricing starts at ₹779/month in this list.
India fit9 of 141 are built in India, with GST and rupee billing handled natively.
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Survey software — frequently asked questions
Which survey software is best in India?+
On App Advisor's ranking, Zoho Survey, Google Forms, SurveySparrow lead this list of 141 products. "Best" depends on your size and workflow, so use the shortlist tool with your budget and team size rather than taking a ranking at face value.
How much does survey software cost?+
Published pricing in this list starts at ₹779 per month. 44 of the 141 products have a free plan. Products sold only on request show "On request" — we never estimate a price a vendor has not published.
Is there free survey software?+
Yes — 44 of the 141 products here have a real free tier, not just a trial. Free plans usually cap users, records or transactions, so check the limit against your monthly volume before you commit.
Is there survey software made in India?+
9 of the 141 products listed are built in India. That usually means GST, TDS and UPI are handled natively, support runs in Indian hours and invoices come in rupees.
What is a good NPS score?+
Above 30 is solid for most industries; above 50 is excellent. Trends over time matter more than the absolute number.
Do customers in India respond better to WhatsApp surveys?+
Often, because WhatsApp is widely used and messages are seen quickly. Response rates depend on timing, survey length and relevance. Use the official WhatsApp Business Platform with opted-in customers and approved templates, and keep the survey short. Sending shortly after delivery or service, while the experience is fresh, tends to help.
How long should a customer feedback survey be?+
Short enough to finish on a phone in a minute or two. For transactional feedback, a rating question and one open comment are often enough. Longer surveys suit research panels or employee surveys where respondents expect more questions. Every extra question should earn its place by informing a decision you will actually make.
Can employee surveys be truly anonymous?+
Anonymity depends on the tool and how you report results. Use anonymous mode, avoid collecting identifying details, and set minimum group sizes so managers cannot see results for very small teams. Communicate the anonymity rules clearly to employees. Aggregated reporting by department rather than by team also helps.
Should surveys be translated into regional languages?+
Yes, if your customers or workers are more comfortable in those languages. Translation increases response quality and reach. Use professional translation for important surveys and test wording with a small group before launch. Keep the question meaning identical across versions so results can be compared fairly.
What is closed-loop feedback?+
Closed-loop feedback means acting on individual responses, especially negative ones, by alerting a manager or creating a ticket so someone contacts the customer. Survey software with alerts and integrations makes this practical. Tracking how quickly such cases are resolved turns feedback into measurable service improvement, and shows customers their comments are taken seriously.
How often should we survey customers?+
Transactional surveys can follow each interaction, but avoid surveying the same customer too often. Relationship surveys such as NPS are usually periodic. Use frequency rules to prevent survey fatigue. A suppression window, for example not asking the same customer again within a set period, keeps response quality high and avoids irritating loyal customers.
India buyer's guide
Survey software in India: prices, free plans and how to choose
Survey software helps businesses ask structured questions and turn the answers into decisions: customer satisfaction after a service visit, NPS after delivery, employee engagement pulses, market research before a launch, or dealer feedback on a new scheme. In India, where customers answer more readily on WhatsApp or SMS than by email, and where respondents may prefer Hindi, Marathi, Tamil or another language, distribution and language support shape response rates as much as question design.
Good survey tools offer skip logic, multilingual questionnaires, distribution across WhatsApp, SMS, email, QR codes and kiosks, anonymous modes for employee surveys, and dashboards that break results down by branch, product or region. Weak ones produce pretty forms but leave you exporting raw spreadsheets, cannot trigger a survey from a real event like a closed ticket, and offer no way to route an unhappy customer's response to someone who can fix the problem.
Best survey software in India: verified comparison
Judge the best survey software by the whole feedback loop, not the question editor. Can a delivered order or closed support ticket trigger a survey automatically? Does it support WhatsApp and SMS distribution with DLT-compliant templates? Can it run the same questionnaire in several Indian languages and merge the results? Look also for skip logic, NPS and CSAT question types, text analysis of open comments, alerts for detractors, and role-based dashboards for branch managers.
| Product | Lowest published price | Free plan | Free trial | Demo |
|---|---|---|---|---|
| Zoho SurveyMade in India | ₹416 per month source | Yes source | 7 days source | On request source |
| Google Forms | ₹99 per user/month source | — | — | — |
| SurveySparrowMade in India | Not published | Yes source | 14 days source | On request source |
| SurveyMonkey | ₹899 per month (1 user) source | Yes source | — | On request source |
| Zonka FeedbackMade in India | Not published | — | 14 days source | On request source |
| Typeform | Not published | Yes source | 14 days source | — |
| QuestionPro | Not published | — | 10 days source | — |
| Jotform | Not published | Yes source | — | — |
| Delighted | Not published | — | — | On request source |
| Survicate | Not published | — | 10 days source | On request source |
| 123FormBuilder | Not published | Yes source | — | On request source |
| Wufoo | Not published | Yes source | — | — |
| Cognito Forms | Not published | Yes source | 14 days source | — |
| Hotjar Surveys | Not published | — | — | On request source |
Checked on each vendor's official website (September 2026). A dash means the vendor does not publish it or we could not verify it — not that the feature is missing. Prices exclude GST unless the source says otherwise. App Advisor publishes no user ratings.
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Tell us your team size, city and budget. An advisor sends a shortlist that fits and arranges demos; vendors quote you directly. Compare prices for your team size before you commit.
Choosing survey software: top picks, Indian options and reviews
Top survey software for small business in India
A small business usually needs quick customer feedback rather than research-grade studies. Choose a tool with ready CSAT and NPS templates, QR codes for counters and delivery slips, WhatsApp sharing, and a simple dashboard showing trends and recent comments. Alerts when someone leaves a low score let the owner call back the same day. Response caps on low-cost plans should cover your monthly customer volume.
Indian survey software
Survey platforms built in India often support regional-language questionnaires with proper script rendering, WhatsApp-first distribution, SMS through DLT-registered templates, offline tablet surveys for field research in rural areas, and integration with Indian CRMs and helpdesks. Rupee billing with GST invoices, IST support and Indian data hosting for employee survey data are also common. Voice-based or IVR survey options for respondents with limited literacy also appear in some locally built tools.
Zoho SurveySurveySparrowZonka FeedbackFamewallFeedback by ReeloFamepilotSurveySensumClootrack
Survey software reviews in India
App Advisor does not publish user ratings, so use other reviews to find issues to check rather than to rank tools. Complaints about survey software often mention response caps, weak reporting, and poor mobile experience for respondents. In a trial, send surveys to real customers on WhatsApp and email, compare response rates, test multilingual questionnaires, and check whether dashboards answer your management questions without exports. How App Advisor rates software.
Survey software comparison in India
Compare survey tools on question types and logic, multilingual support, distribution channels, automation triggers from CRM or helpdesk events, anonymity controls, offline data collection, response limits, reporting and segmentation, text analytics, closed-loop alerts and ticketing, integrations, data export, user roles, and data residency. For employee surveys, verify anonymity thresholds so small teams cannot be identified.
What survey software costs in India
Survey software price in India
Survey software is commonly priced by plan tiers based on responses per month or year, number of surveys, users, and advanced features such as logic, branding and analytics. Some enterprise experience management platforms price by respondents or employees. WhatsApp and SMS distribution are usually charged per message or conversation on top of the subscription. Research panels that supply respondents are priced separately again.
- Zoho Survey — from ₹416 per month (Basic) source
- Google Forms — from ₹99 per user/month (Google Workspace Base (includes Forms)) source
- SurveyMonkey — from ₹899 per month (1 user) (Standard Monthly) source
Survey software subscription cost in India
Total cost grows with response volume, messaging charges for WhatsApp and SMS distribution, additional users for branch managers, add-ons such as text analytics or offline apps, and implementation of integrations. Annual plans usually cost less per month but commit to response tiers. GST at 18% applies to the SaaS invoice. Survey design and incentive costs for research panels are separate expenses.
Free plans, free trials and demos
Free survey software in India
Free survey plans usually limit the number of questions or responses, show vendor branding, restrict skip logic and exports, and offer basic charts only. Multilingual surveys, automation triggers, anonymity controls and integrations are typically paid features. Free tiers suit occasional polls, not continuous customer or employee feedback programmes. Some free tiers also cap how many responses you can view, hiding the rest until you upgrade, which can surprise you mid-study.
- Zoho Survey — free plan: “"name": "Free", "price": "0", "priceCurrency": "INR"” source
- SurveySparrow — free plan: “Or, continue with a forever free plan” source
- SurveyMonkey — free plan: “you’ll be downgraded to a free plan at the end of your billing cycle” source
- Typeform — free plan: “Try our Free plan then upgrade when you’re ready.” source
- Jotform — free plan: “Is there a free plan available for Jotform? Yes, the Starter plan is best for individuals ” source
- 123FormBuilder — free plan: “the Free plan now includes unlimited submissions” source
- Wufoo — free plan: “Free $0 /mo Build and share basic forms and collect limited number of responses.” source
- Cognito Forms — free plan: “Individual Powerful Forms FREE Get started 100 entries / mo.” source
Survey software free trial in India
Trial lengths as each vendor states them are listed on the free survey software page.
Survey software demo in India
In a demo, ask how surveys are triggered from CRM, helpdesk or order events, how WhatsApp and SMS distribution works under DLT and template rules, how multilingual responses are merged, how anonymity is protected in employee surveys, and how closed-loop alerts route to managers. Ask about response limits, data retention and exports. Ask them to show a detractor alert turning into a follow-up task in real time.
Survey software by type of business
Survey software for startups in India
Startups use surveys for product research, onboarding feedback, NPS and churn reasons. They need in-app or email surveys, integration with product analytics and CRM, and quick analysis of open comments. Flexible pricing and response caps matter as the user base grows, and data should be exportable for deeper analysis. Open-text answers from churned users are often the most valuable data a startup collects, so good tagging and search of comments matter more than chart variety.
- SurveySparrow — “SurveySparrow for Startups ... get $2000 Credit, all for just $500” source
- Jotform — “the Starter plan is best for individuals or small teams” source
Survey software for MSMEs in India
MSMEs mostly need simple customer and dealer feedback. Useful features include WhatsApp surveys, QR codes on bills or packaging, regional-language questions, and alerts for complaints. A dashboard showing trends by product or branch helps owners spot issues quickly without detailed analysis. Printing a QR code on the invoice or delivery challan gives every customer a feedback route, and a phone call to anyone who scores poorly often recovers the relationship before the customer quietly moves to a competitor.
- SurveySparrow — “SurveySparrow for Startups ... get $2000 Credit, all for just $500” source
- Jotform — “the Starter plan is best for individuals or small teams” source
Survey software for manufacturers in India
Manufacturers use surveys for dealer satisfaction, distributor feedback, customer installation experience, supplier evaluation and employee engagement on the shop floor. Offline tablet surveys, multilingual questionnaires for workers, anonymity controls and segmentation by plant, region or product line are valuable. Integration with service or CRM systems helps close the loop on complaints. Supplier evaluation surveys should feed vendor ratings in purchase decisions.
Survey software for retailers in India
Retailers use surveys for store experience, delivery feedback, product reviews and loyalty member insights. QR codes at billing counters, WhatsApp surveys after online orders, store-wise dashboards and alerts to store managers are key features. Surveys should be short and mobile-friendly to maximise responses. Store-level comparisons also help regional managers spot training gaps, while product-level comments guide merchandising and returns handling across the chain.
Survey software for agencies in India
Agencies run surveys for clients' market research, campaign feedback and brand tracking. They need client workspaces, branded surveys, advanced logic, quotas, panel integrations and exportable reports. Data ownership and respondent consent should be clarified with clients, especially for research involving personal data. Quota controls, screening questions and duplicate-respondent checks keep data clean when panels are used, and cross-tab reports ready for client decks save hours of manual analysis.
GST and switching providers
Survey software with GST support
Survey software has no GST filing function, so the GST question concerns the subscription. Obtain a tax invoice with your GSTIN and the vendor's details to claim input tax credit on the 18% GST. Messaging credits for WhatsApp or SMS surveys should also be invoiced properly. Surveys can collect a dealer's GSTIN if needed for scheme eligibility, but that is data collection, not tax functionality.
Survey software alternatives in India
Consider alternatives when response limits become costly, when you need WhatsApp distribution or multilingual support the current tool lacks, or when feedback must integrate with CRM and helpdesk workflows. Before switching, export historical responses and reports, recreate key surveys, preserve benchmark question wording for trend continuity, and update QR codes and links in circulation. Keep old response archives accessible for audits.
Zoho Survey alternativesGoogle Forms alternativesSurveySparrow alternativesSurveyMonkey alternativesMicrosoft Forms alternativesZonka Feedback alternatives
Partner, affiliate and reseller programs
Survey software affiliate program in India
Affiliate programmes for survey software reward bloggers, researchers and consultants for referrals that become paid subscriptions. Check commission structure, tracking duration, restrictions on promotion, payout thresholds and payment methods in India. Some programmes offer extended trials or discounts for referred users. Researchers and educators often reach audiences who run surveys regularly, so educational content such as questionnaire design guides tends to convert better than banner placements. Confirm whether academic or non-profit discounts affect commission.
Survey software partner program in India
Partner programmes suit research firms, CX consultants and HR consultants who design survey programmes for clients. Benefits may include partner pricing, training, multi-client dashboards and co-marketing. Check certification, data ownership, support responsibilities and whether partners can bill clients directly. CX consultants should also check whether partners can access clients' dashboards to deliver ongoing analysis and whether the vendor offers joint pitches for enterprise feedback programmes across Indian branches.
Survey software reseller program in India
Reseller models allow firms to sell survey software to clients, sometimes under their own brand. Check white-label scope, response and messaging pricing, support responsibilities, data protection obligations, minimum commitments and how client data is handled if the agreement ends. Employee survey data is sensitive, so be clear about who can access raw responses, how anonymity settings are enforced on client accounts, and whether your support staff can see identifiable answers while troubleshooting.
- Zoho Corporation — Zoho Affiliates / partner programs (affiliate): Earn commissions for promoting Zoho and driving sales. program page
- Typeform — Typeform Partner Program (Agency / Technology) (agency) program page
- 123FormBuilder — 123FormBuilder Affiliate Program (affiliate): Every time you send a new user our way, you get a 35% commission. program page
- SurveySparrow — SurveySparrow Partners (affiliate/reseller) (affiliate): earn generous commissions on each successful referral program page
- Zonka Technologies — Zonka Feedback Partner Program (partner): We offer revenue share, commissions, discounts, and referrals. program page
- QuestionPro — QuestionPro Partnerships (partner) program page
- Survicate — Survicate Agency & Affiliate Program (affiliate): up to 40% commission program page
All verified programs across categories are in the software partner program directory. More India software guides: business software in India.
Survey software in India: FAQs
Do customers in India respond better to WhatsApp surveys?+
Often, because WhatsApp is widely used and messages are seen quickly. Response rates depend on timing, survey length and relevance. Use the official WhatsApp Business Platform with opted-in customers and approved templates, and keep the survey short. Sending shortly after delivery or service, while the experience is fresh, tends to help.
How long should a customer feedback survey be?+
Short enough to finish on a phone in a minute or two. For transactional feedback, a rating question and one open comment are often enough. Longer surveys suit research panels or employee surveys where respondents expect more questions. Every extra question should earn its place by informing a decision you will actually make.
Can employee surveys be truly anonymous?+
Anonymity depends on the tool and how you report results. Use anonymous mode, avoid collecting identifying details, and set minimum group sizes so managers cannot see results for very small teams. Communicate the anonymity rules clearly to employees. Aggregated reporting by department rather than by team also helps.
Should surveys be translated into regional languages?+
Yes, if your customers or workers are more comfortable in those languages. Translation increases response quality and reach. Use professional translation for important surveys and test wording with a small group before launch. Keep the question meaning identical across versions so results can be compared fairly.
What is closed-loop feedback?+
Closed-loop feedback means acting on individual responses, especially negative ones, by alerting a manager or creating a ticket so someone contacts the customer. Survey software with alerts and integrations makes this practical. Tracking how quickly such cases are resolved turns feedback into measurable service improvement, and shows customers their comments are taken seriously.
How often should we survey customers?+
Transactional surveys can follow each interaction, but avoid surveying the same customer too often. Relationship surveys such as NPS are usually periodic. Use frequency rules to prevent survey fatigue. A suppression window, for example not asking the same customer again within a set period, keeps response quality high and avoids irritating loyal customers.
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