HubSpot

HubSpot, Inc. is a US software company headquartered in Cambridge, Massachusetts. Brian Halligan and Dharmesh Shah founded it in 2006, and it popularised the idea of inbound marketing. Today it sells a customer relationship management (CRM) platform to small and mid-sized businesses around the world.

The platform is organised into hubs: Marketing Hub, Sales Hub, Service Hub, Content Hub, Operations Hub and Commerce Hub, all built on a shared CRM with a free tier. HubSpot has added AI features under the Breeze brand, and it has a large marketplace of integrations and a partner network of agencies. The free CRM includes contact and deal management, email tracking and basic forms, and paid tiers add automation, reporting, custom objects and advanced permissions.

HubSpot sells online on a self-serve basis and through its own sales team and partner agencies. It publishes pricing on its website, including Starter, Professional and Enterprise tiers priced per seat, and it offers some plans in Indian rupees. In 2024 it opened an office in Bengaluru, run through HubSpot India Private Limited. Many Indian businesses buy HubSpot through certified partner agencies, which provide onboarding, integrations and ongoing marketing services.

HubSpot is listed on the New York Stock Exchange. Yamini Rangan has been CEO since 2021, and co-founder Dharmesh Shah serves as CTO. Its 10-K filing reported 8,246 full-time employees as of 31 December 2024. HubSpot bills in several currencies, and the price of an annual commitment depends on the tier, the number of seats and the contact volume.