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Marketing automation · Alternatives

Best HubSpot Marketing Hub alternatives in India (2027)

HubSpot Marketing Hub is a marketing automation product from HubSpot, Cambridge, priced at Free plan with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 16 have a free plan, 9 are built in India.

Quick answer

The closest alternatives to HubSpot Marketing Hub are Zoho Marketing Automation (From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y…), Freshmarketer (Free plan), Wigzo (Free plan), Mailmunch (Free plan) and Mailchimp (Free plan). Zoho Marketing Automation is the top-ranked option with a free plan. Published prices in this list start at ₹3,200/month.

Why businesses look for a HubSpot Marketing Hub alternative

Indian support and GST

HubSpot Marketing Hub is built in United States. 9 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.

HubSpot Marketing Hub alternatives compared

Ranked by how closely each product matches HubSpot Marketing Hub's category, pricing model, platforms and business size, then by rating. Prices exclude GST.

#SoftwareStarting priceFree planPlatformsMade in IndiaRatingCompare
—HubSpot Marketing Hub logoHubSpot Marketing Hub (current)Free planYesWebNo4.6/5—
1Zoho Marketing Automation logoZoho Marketing AutomationFrom ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y…YesWebYes4.8/5vs HubSpot Marketing Hub
2Freshmarketer logoFreshmarketerFree planYesWebYes4.7/5vs HubSpot Marketing Hub
3Wigzo logoWigzoFree planYesWebYes4.6/5
4Mailmunch logoMailmunchFree planYesWebNo4.2/5
5Mailchimp logoMailchimpFree planYesWebNo4.6/5
6GetResponse logoGetResponseFree planYesWebNo4.6/5
7Benchmark Email logoBenchmark EmailFree planYesWebNo4.5/5
8PushEngage logoPushEngageFree planYesWebYes4.6/5
9Drip logoDrip₹3,200/moNoWebNo4.4/5
10Cyberimpact logoCyberimpactFree planYesWebNo4.3/5
11Encharge logoEncharge₹4,000/moNoWebNo4.4/5
12Reelo logoReeloFree planYesWebYes4.6/5
13Zoho Campaigns logoZoho CampaignsFree planYesWebYes4.7/5vs HubSpot Marketing Hub
14Vbout logoVbout₹5,000/moNoWebNo4.4/5
15FluentCRM logoFluentCRMFree planYesWebNo4.2/5
16Retainful logoRetainfulFree planYesWebNo4.2/5
17Mailmodo logoMailmodoUSD 149/month · Lite plan, billed annuallyYesWebYes4.6/5vs HubSpot Marketing Hub
18Klenty logoKlenty₹4,000/moNoWebYes4.4/5
19Mailercloud logoMailercloudUSD 10/month · Premium, 5,000 contacts, billed monthlyYesWebYes4.6/5
20Klaviyo logoKlaviyoFree planYesWebNo4.6/5

Top 10 HubSpot Marketing Hub alternatives in detail

Wigzo logo

3. Wigzo

Wigzo (Shiprocket) · New Delhi · Marketing automation · 4.6/5

Omnichannel marketing automation for e-commerce.

Free plan

Free plan available

Compared with HubSpot Marketing Hub

  • Built in India (New Delhi)
Mailmunch logo

4. Mailmunch

Mailmunch · San Francisco · Marketing automation · 4.2/5

Lead generation and email marketing with forms, popups, landing pages and marketing automation.

Free plan

Free plan available

Mailchimp logo

5. Mailchimp

Intuit Mailchimp · Atlanta · Marketing automation · 4.6/5

Email marketing and automation for small businesses.

Free plan

Free plan available

PushEngage logo

8. PushEngage

PushEngage · Bengaluru · Marketing automation · 4.6/5

Web push notifications built by an Indian team.

Free plan

Free plan available

Compared with HubSpot Marketing Hub

  • Built in India (Bengaluru)
Drip logo

9. Drip

Drip · Minneapolis · Marketing automation · 4.4/5

E-commerce CRM and email automation.

₹3,200/mo

Free trial

Compared with HubSpot Marketing Hub

  • No free plan, unlike HubSpot Marketing Hub
Cyberimpact logo

10. Cyberimpact

Cyberimpact · Terrebonne · Marketing automation · 4.3/5

Canadian email marketing platform with drag-and-drop editor, marketing automation flows and segmentation.

Free plan

Free plan available

HubSpot Marketing Hub alternatives by what you need

How to choose a HubSpot Marketing Hub alternative

  • Decide whether you are B2B lead nurturing or B2C lifecycle marketing. The products are different — one revolves around forms and scoring, the other around app events and push.
  • Count contacts, not features; most pricing scales with monthly active users or contacts, and the bill grows with your list.
  • Check DND, consent and template-approval handling for SMS and WhatsApp, which are regulated channels in India.

HubSpot Marketing Hub alternatives — FAQs

What is the best alternative to HubSpot Marketing Hub in 2027?+

The closest matches to HubSpot Marketing Hub on App Advisor are Zoho Marketing Automation (From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y…), Freshmarketer (Free plan), Wigzo (Free plan). They are ranked by how closely their category, pricing model, platforms and target business size match HubSpot Marketing Hub, then by rating. The best choice depends on your team size and budget.

Is there a free alternative to HubSpot Marketing Hub?+

Yes. 16 of the 20 alternatives listed have a free plan or are free: Zoho Marketing Automation (From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y…), Freshmarketer (Free plan), Wigzo (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.

What is the cheapest alternative to HubSpot Marketing Hub?+

Among alternatives that publish a price, Drip starts lowest at ₹3,200/mo. Zoho Marketing Automation also has a free plan. Prices are read from each vendor's website and exclude GST.

Is there an Indian alternative to HubSpot Marketing Hub?+

Yes. 9 alternatives are built in India, including Zoho Marketing Automation (From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y…), Freshmarketer (Free plan), Wigzo (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.

HubSpot Marketing Hub vs Zoho Marketing Automation: which is better?+

Zoho Marketing Automation is the closest match to HubSpot Marketing Hub in our catalogue. Key differences: Built in India (Chennai). Compare them side by side before you book a demo.

How were these HubSpot Marketing Hub alternatives chosen?+

Every product listed sits in marketing automation or a category HubSpot Marketing Hub also covers, and HubSpot's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.

Free shortlist

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