1. Zoho Marketing Automation
Zoho Corporation · Chennai · Marketing automation · 4.8/5
Lead nurturing and multichannel campaigns integrated with Zoho CRM.
Free plan
Free plan available
Marketing automation · Alternatives
Best Wigzo alternatives in India (2026)
Wigzo is a marketing automation product from Wigzo (Shiprocket), New Delhi, priced at Free plan with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 10 have a free plan, 8 are built in India.
Quick answer
The closest alternatives to Wigzo are Zoho Marketing Automation (Free plan), Freshmarketer (Free plan), Klenty (₹4,000/mo), HubSpot Marketing Hub (Free plan) and Mailchimp (Free plan). Zoho Marketing Automation is the top-ranked option with a free plan. Published prices in this list start at ₹3,200/month.
Wigzo alternatives compared
Ranked by how closely each product matches Wigzo's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Wigzo (current) | Free plan | Yes | Web | Yes | 4.6/5 | — |
| 1 | Zoho Marketing Automation | Free plan | Yes | Web | Yes | 4.8/5 | |
| 2 |  Freshmarketer | Free plan | Yes | Web | Yes | 4.7/5 | |
| 3 |  Klenty | ₹4,000/mo | No | Web | Yes | 4.4/5 | |
| 4 |  HubSpot Marketing Hub | Free plan | Yes | Web | No | 4.6/5 | |
| 5 |  Mailchimp | Free plan | Yes | Web | No | 4.6/5 | |
| 6 |  WebEngage | On request | No | Web | Yes | 4.4/5 | |
| 7 |  GetResponse | Free plan | Yes | Web | No | 4.6/5 | |
| 8 |  Drip | ₹3,200/mo | No | Web | No | 4.4/5 | |
| 9 |  Benchmark Email | Free plan | Yes | Web | No | 4.5/5 | |
| 10 |  Encharge | ₹4,000/mo | No | Web | No | 4.4/5 | |
| 11 |  Vbout | ₹5,000/mo | No | Web | No | 4.4/5 | |
| 12 |  PushEngage | Free plan | Yes | Web | Yes | 4.6/5 | |
| 13 |  Reelo | Free plan | Yes | Web | Yes | 4.6/5 | |
| 14 |  QuickMail | ₹4,000/mo | No | Web | No | 4.2/5 | |
| 15 |  Zoho Campaigns | Free plan | Yes | Web | Yes | 4.7/5 | |
| 16 |  Marketo Engage | On request | No | Web | No | 4.3/5 | |
| 17 |  Pardot (Account Engagement) | On request | No | Web | No | 4.3/5 | |
| 18 |  Salesforce Marketing Cloud | On request | No | Web | No | 4.3/5 | |
| 19 |  Oracle Eloqua | On request | No | Web | No | 4.3/5 | |
| 20 |  Mailmodo | Free plan | Yes | Web | Yes | 4.6/5 |
Top 10 Wigzo alternatives in detail
2. Freshmarketer
Freshworks · San Mateo · Marketing automation · 4.7/5
Marketing automation and CRO from Freshworks.
Free plan
Free plan available
3. Klenty
Klenty · Chennai · Marketing automation · 4.4/5
Sales engagement and outreach automation built in Chennai.
₹4,000/mo
Free trial
Compared with Wigzo
- No free plan, unlike Wigzo
4. HubSpot Marketing Hub
HubSpot · Cambridge · Marketing automation · 4.6/5
Inbound marketing automation with forms, email and workflows.
Free plan
Free plan available
5. Mailchimp
Intuit Mailchimp · Atlanta · Marketing automation · 4.6/5
Email marketing and automation for small businesses.
Free plan
Free plan available
6. WebEngage
WebEngage · Mumbai · Marketing automation · 4.4/5
Full-stack retention and marketing automation.
On request
Quote-based
Compared with Wigzo
- No free plan, unlike Wigzo
7. GetResponse
GetResponse · Gdańsk · Marketing automation · 4.6/5
Email marketing, automation and webinars.
Free plan
Free plan available
₹3,200/mo
Free trial
Compared with Wigzo
- No free plan, unlike Wigzo
9. Benchmark Email
Benchmark Internet Group · Los Alamitos · Marketing automation · 4.5/5
Email marketing with templates and automation.
Free plan
Free plan available
₹4,000/mo
Free trial
Compared with Wigzo
- No free plan, unlike Wigzo
Wigzo alternatives by what you need
Lowest published price
Free Wigzo alternatives
How to choose a Wigzo alternative
- Decide whether you are B2B lead nurturing or B2C lifecycle marketing. The products are different — one revolves around forms and scoring, the other around app events and push.
- Count contacts, not features; most pricing scales with monthly active users or contacts, and the bill grows with your list.
- Check DND, consent and template-approval handling for SMS and WhatsApp, which are regulated channels in India.
Wigzo alternatives — FAQs
What is the best alternative to Wigzo in 2026?+
The closest matches to Wigzo on App Advisor are Zoho Marketing Automation (Free plan), Freshmarketer (Free plan), Klenty (₹4,000/mo). They are ranked by how closely their category, pricing model, platforms and target business size match Wigzo, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Wigzo?+
Yes. 10 of the 20 alternatives listed have a free plan or are free: Zoho Marketing Automation (Free plan), Freshmarketer (Free plan), HubSpot Marketing Hub (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to Wigzo?+
Among alternatives that publish a price, Drip starts lowest at ₹3,200/mo. Zoho Marketing Automation also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to Wigzo?+
Yes. 8 alternatives are built in India, including Zoho Marketing Automation (Free plan), Freshmarketer (Free plan), Klenty (₹4,000/mo). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Wigzo vs Zoho Marketing Automation: which is better?+
Zoho Marketing Automation is the closest match to Wigzo in our catalogue. Compare them side by side before you book a demo.
How were these Wigzo alternatives chosen?+
Every product listed sits in marketing automation or a category Wigzo also covers, and Wigzo (Shiprocket)'s own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
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