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Marketing automation · Alternatives
Freshmarketer is a marketing automation product from Freshworks, San Mateo, priced at Free plan with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 10 have a free plan, 8 are built in India.
Quick answer
The closest alternatives to Freshmarketer are Zoho Marketing Automation (From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y…), Wigzo (Free plan), Klenty (₹4,000/mo), HubSpot Marketing Hub (Free plan) and Mailchimp (Free plan). Zoho Marketing Automation is the top-ranked option with a free plan. Published prices in this list start at ₹3,200/month.
Ranked by how closely each product matches Freshmarketer's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Freshmarketer (current) | Free plan | Yes | Web | Yes | 4.7/5 | — |
| 1 |  Zoho Marketing Automation | From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y… | Yes | Web | Yes | 4.8/5 | vs Freshmarketer |
| 2 |  Wigzo | Free plan | Yes | Web | Yes | 4.6/5 | |
| 3 |  Klenty | ₹4,000/mo | No | Web | Yes | 4.4/5 | |
| 4 |  HubSpot Marketing Hub | Free plan | Yes | Web | No | 4.6/5 | vs Freshmarketer |
| 5 |  Mailchimp | Free plan | Yes | Web | No | 4.6/5 | |
| 6 |  WebEngage | On request | No | Web | Yes | 4.4/5 | |
| 7 |  GetResponse | Free plan | Yes | Web | No | 4.6/5 | |
| 8 |  Drip | ₹3,200/mo | No | Web | No | 4.4/5 | |
| 9 |  Benchmark Email | Free plan | Yes | Web | No | 4.5/5 | |
| 10 |  Encharge | ₹4,000/mo | No | Web | No | 4.4/5 | |
| 11 |  Vbout | ₹5,000/mo | No | Web | No | 4.4/5 | |
| 12 |  PushEngage | Free plan | Yes | Web | Yes | 4.6/5 | |
| 13 |  Reelo | Free plan | Yes | Web | Yes | 4.6/5 | |
| 14 |  QuickMail | ₹4,000/mo | No | Web | No | 4.2/5 | |
| 15 |  Zoho Campaigns | Free plan | Yes | Web | Yes | 4.7/5 | vs Freshmarketer |
| 16 |  Marketo Engage | On request | No | Web | No | 4.3/5 | |
| 17 |  Pardot (Account Engagement) | On request | No | Web | No | 4.3/5 | |
| 18 |  Salesforce Marketing Cloud | On request | No | Web | No | 4.3/5 | |
| 19 |  Oracle Eloqua | On request | No | Web | No | 4.3/5 | |
| 20 |  Mailmodo | USD 149/month · Lite plan, billed annually | Yes | Web | Yes | 4.6/5 | vs Freshmarketer |
Zoho Corporation · Chennai · Marketing automation · 4.8/5
Lead nurturing and multichannel campaigns integrated with Zoho CRM.
From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y…
Free plan available
Key features
Wigzo (Shiprocket) · New Delhi · Marketing automation · 4.6/5
Omnichannel marketing automation for e-commerce.
Free plan
Free plan available
Klenty · Chennai · Marketing automation · 4.4/5
Sales engagement and outreach automation built in Chennai.
₹4,000/mo
Free trial
Compared with Freshmarketer
Key features
HubSpot · Cambridge · Marketing automation · 4.6/5
Inbound marketing automation with forms, email and workflows.
Free plan
Free plan available
Intuit Mailchimp · Atlanta · Marketing automation · 4.6/5
Email marketing and automation for small businesses.
Free plan
Free plan available
WebEngage · Mumbai · Marketing automation · 4.4/5
Full-stack retention and marketing automation.
On request
Quote-based
Compared with Freshmarketer
GetResponse · Gdańsk · Marketing automation · 4.6/5
Email marketing, automation and webinars.
Free plan
Free plan available
₹3,200/mo
Free trial
Compared with Freshmarketer
Benchmark Internet Group · Los Alamitos · Marketing automation · 4.5/5
Email marketing with templates and automation.
Free plan
Free plan available
₹4,000/mo
Free trial
Compared with Freshmarketer
The closest matches to Freshmarketer on App Advisor are Zoho Marketing Automation (From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y…), Wigzo (Free plan), Klenty (₹4,000/mo). They are ranked by how closely their category, pricing model, platforms and target business size match Freshmarketer, then by rating. The best choice depends on your team size and budget.
Yes. 10 of the 20 alternatives listed have a free plan or are free: Zoho Marketing Automation (From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y…), Wigzo (Free plan), HubSpot Marketing Hub (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
Among alternatives that publish a price, Drip starts lowest at ₹3,200/mo. Zoho Marketing Automation also has a free plan. Prices are read from each vendor's website and exclude GST.
Yes. 8 alternatives are built in India, including Zoho Marketing Automation (From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y…), Wigzo (Free plan), Klenty (₹4,000/mo). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Zoho Marketing Automation is the closest match to Freshmarketer in our catalogue. Compare them side by side before you book a demo.
Every product listed sits in marketing automation or a category Freshmarketer also covers, and Freshworks's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
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