Lead nurturing and multichannel campaigns integrated with Zoho CRM.
Made in IndiaFree plan
Starts at
From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y…
Sales & Marketing · Marketing automation
Best email marketing software India (2027)
Email marketing software India sits inside Marketing automation, so the shortlist below is drawn from that catalogue and ranked for Indian buyers. This page favours products built and supported in India, where GST, TDS and local payment rails are handled natively rather than bolted on.
38 products compared38 made in India14 with a free planfrom ₹800/mo
Email marketing software India products
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Mobile marketing and analytics platform for app-first businesses.
RecommendedFeaturedMade in India
Starts at
Free plan
Marketing automation and CRO from Freshworks.
Made in IndiaFree plan
Starts at
Free plan
Email marketing with CRM sync.
Made in IndiaFree plan
Starts at
Free plan
Interactive AMP email marketing platform built in India.
Made in IndiaFree plan
Starts at
USD 149/month · Lite plan, billed annually
Affordable email marketing from India.
Made in IndiaFree plan
Starts at
USD 10/month · Premium, 5,000 contacts, billed monthly
Bulk email with built-in SMTP.
Made in India
Starts at
₹2,000/mo
Web push notifications built by an Indian team.
Made in IndiaFree plan
Starts at
Free plan
Omnichannel marketing automation for e-commerce.
Made in IndiaFree plan
Starts at
Free plan
Email marketing with unlimited sends.
Made in India
Starts at
₹800/mo
Customer engagement and loyalty for restaurants and retail.
Made in IndiaFree plan
Starts at
Free plan
Customer engagement platform with push, email, SMS and WhatsApp journeys.
RecommendedFeaturedMade in India
Starts at
On request
Email, push, personalisation and AI-led engagement.
AI poweredMade in India
Starts at
Price on request · Custom pricing on monthly tracked users and features
Conversational landing pages and chatbots.
Made in India
Starts at
₹8,000/mo
WhatsApp and SMS greeting campaigns from Vyapar.
Made in IndiaFree plan
Starts at
Free plan
Unified marketing platform.
Made in India
Starts at
₹1,500/mo
Full-stack retention and marketing automation.
RecommendedMade in India
Starts at
On request
Sales engagement and outreach automation built in Chennai.
Made in India
Starts at
₹4,000/mo
Cold email outreach and tracking.
Made in India
Starts at
₹2,000/mo
Web push, email and SMS marketing app for Shopify stores with abandoned-cart, back-in-stock and price-drop automation.
Made in IndiaFree planMobile app
Starts at
Free plan
Cold email infrastructure with unlimited mailboxes.
NewMade in India
Starts at
₹3,000/mo
Pi-Square helps businesses grow sales across WhatsApp, their website and offline interactions — using smart recommendations, WhatsApp upsells and customer engagement.
Made in IndiaFree plan
Starts at
Free plan
Notification infrastructure built in Bengaluru.
Made in IndiaFree plan
Starts at
Free plan
Omnichannel notification platform built in Bengaluru.
Made in IndiaFree plan
Starts at
Free plan
See all 147 marketing automation products
What email marketing software India should do
- Customer segmentation and journeys
- Email, SMS, WhatsApp, push and in-app
- Behavioural triggers and A/B tests
- Landing pages and forms
- Lead scoring
- Attribution and campaign analytics
- CRM and e-commerce integrations
- Consent and DND management
How to choose email marketing software India
Decide whether you are B2B lead nurturing or B2C lifecycle marketing. The products are different — one revolves around forms and scoring, the other around app events and push.
Count contacts, not features; most pricing scales with monthly active users or contacts, and the bill grows with your list.
Check DND, consent and template-approval handling for SMS and WhatsApp, which are regulated channels in India.
BudgetEntry pricing starts at ₹800/month in this list.
India fit38 of 38 are built in India, with GST and rupee billing handled natively.
Try before you buy14 products have a free plan you can run a real month on.
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Email marketing software India — frequently asked questions
Which email marketing software India is best?+
On App Advisor's ranking, Zoho Marketing Automation, CleverTap, Freshmarketer lead this list of 38 products. "Best" depends on your size and workflow, so use the shortlist tool with your budget and team size rather than taking a ranking at face value.
How much does email marketing software India cost?+
Published pricing in this list starts at ₹800 per month. 14 of the 38 products have a free plan. Products sold only on request show "On request" — we never estimate a price a vendor has not published.
Is there free email marketing software India?+
Yes — 14 of the 38 products here have a real free tier, not just a trial. Free plans usually cap users, records or transactions, so check the limit against your monthly volume before you commit.
Is there email marketing software India made in India?+
38 of the 38 products listed are built in India. That usually means GST, TDS and UPI are handled natively, support runs in Indian hours and invoices come in rupees.
What is the difference between CRM and marketing automation?+
CRM records relationships and deals for salespeople; marketing automation sends and sequences messages to segments at scale. Many suites bundle both, but the strong products in each are usually different.
Need help choosing?
Get a personalised email marketing software India shortlist
Tell us about your business and we send a shortlist with honest pros and cons, then arrange demos. Free — the vendor invoices you directly.