1. Zoho Marketing Automation
Zoho Corporation · Chennai · Marketing automation · 4.8/5
Lead nurturing and multichannel campaigns integrated with Zoho CRM.
Free plan
Free plan available
Compared with Retainful
- Built in India (Chennai)
Marketing automation · Alternatives
Best Retainful alternatives in India (2026)
Retainful is a marketing automation product from SV Tech Cloud Pte. Ltd., Singapore, priced at On request with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 16 have a free plan, 10 are built in India.
Quick answer
The closest alternatives to Retainful are Zoho Marketing Automation (Free plan), Freshmarketer (Free plan), Wigzo (Free plan), HubSpot Marketing Hub (Free plan) and Mailchimp (Free plan). Zoho Marketing Automation is the top-ranked option with a free plan. Published prices in this list start at ₹3,200/month.
Why businesses look for a Retainful alternative
Indian support and GST
Retainful is built in Singapore. 10 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
Retainful alternatives compared
Ranked by how closely each product matches Retainful's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Retainful (current) | On request | Yes | Web | No | 4.2/5 | — |
| 1 | Zoho Marketing Automation | Free plan | Yes | Web | Yes | 4.8/5 | |
| 2 |  Freshmarketer | Free plan | Yes | Web | Yes | 4.7/5 | |
| 3 |  Wigzo | Free plan | Yes | Web | Yes | 4.6/5 | |
| 4 |  HubSpot Marketing Hub | Free plan | Yes | Web | No | 4.6/5 | |
| 5 |  Mailchimp | Free plan | Yes | Web | No | 4.6/5 | |
| 6 |  Brevo | Free plan | Yes | Web | No | 4.6/5 | |
| 7 |  GetResponse | Free plan | Yes | Web | No | 4.6/5 | |
| 8 |  Benchmark Email | Free plan | Yes | Web | No | 4.5/5 | |
| 9 |  Vyapar Marketing | Free plan | Yes | Web | Yes | 4.5/5 | |
| 10 |  PushEngage | Free plan | Yes | Web | Yes | 4.6/5 | |
| 11 |  Drip | ₹3,200/mo | No | Web | No | 4.4/5 | |
| 12 |  Cyberimpact | On request | Yes | Web | No | 4.3/5 | |
| 13 |  Encharge | ₹4,000/mo | No | Web | No | 4.4/5 | |
| 14 |  Reelo | Free plan | Yes | Web | Yes | 4.6/5 | |
| 15 |  Zoho Campaigns | Free plan | Yes | Web | Yes | 4.7/5 | |
| 16 |  Vbout | ₹5,000/mo | No | Web | No | 4.4/5 | |
| 17 |  FluentCRM | Free plan | Yes | Web | No | 4.2/5 | |
| 18 |  Mailmodo | Free plan | Yes | Web | Yes | 4.6/5 | |
| 19 |  Klenty | ₹4,000/mo | No | Web | Yes | 4.4/5 | |
| 20 |  Mailercloud | Free plan | Yes | Web | Yes | 4.6/5 |
Top 10 Retainful alternatives in detail
2. Freshmarketer
Freshworks · San Mateo · Marketing automation · 4.7/5
Marketing automation and CRO from Freshworks.
Free plan
Free plan available
Compared with Retainful
- Built in India (San Mateo)
3. Wigzo
Wigzo (Shiprocket) · New Delhi · Marketing automation · 4.6/5
Omnichannel marketing automation for e-commerce.
Free plan
Free plan available
Compared with Retainful
- Built in India (New Delhi)
4. HubSpot Marketing Hub
HubSpot · Cambridge · Marketing automation · 4.6/5
Inbound marketing automation with forms, email and workflows.
Free plan
Free plan available
5. Mailchimp
Intuit Mailchimp · Atlanta · Marketing automation · 4.6/5
Email marketing and automation for small businesses.
Free plan
Free plan available
6. Brevo
Brevo (Sendinblue) · Paris · Marketing automation · 4.6/5
Email, SMS, WhatsApp and CRM with a generous free tier.
Free plan
Free plan available
7. GetResponse
GetResponse · Gdańsk · Marketing automation · 4.6/5
Email marketing, automation and webinars.
Free plan
Free plan available
8. Benchmark Email
Benchmark Internet Group · Los Alamitos · Marketing automation · 4.5/5
Email marketing with templates and automation.
Free plan
Free plan available
9. Vyapar Marketing
Simply Vyapar Apps · Bengaluru · Marketing automation · 4.5/5
WhatsApp and SMS greeting campaigns from Vyapar.
Free plan
Free plan available
Compared with Retainful
- Built in India (Bengaluru)
10. PushEngage
PushEngage · Bengaluru · Marketing automation · 4.6/5
Web push notifications built by an Indian team.
Free plan
Free plan available
Compared with Retainful
- Built in India (Bengaluru)
Retainful alternatives by what you need
Lowest published price
Free Retainful alternatives
Indian alternatives to Retainful
How to choose a Retainful alternative
- Decide whether you are B2B lead nurturing or B2C lifecycle marketing. The products are different — one revolves around forms and scoring, the other around app events and push.
- Count contacts, not features; most pricing scales with monthly active users or contacts, and the bill grows with your list.
- Check DND, consent and template-approval handling for SMS and WhatsApp, which are regulated channels in India.
Retainful alternatives — FAQs
What is the best alternative to Retainful in 2026?+
The closest matches to Retainful on App Advisor are Zoho Marketing Automation (Free plan), Freshmarketer (Free plan), Wigzo (Free plan). They are ranked by how closely their category, pricing model, platforms and target business size match Retainful, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Retainful?+
Yes. 16 of the 20 alternatives listed have a free plan or are free: Zoho Marketing Automation (Free plan), Freshmarketer (Free plan), Wigzo (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to Retainful?+
Among alternatives that publish a price, Drip starts lowest at ₹3,200/mo. Zoho Marketing Automation also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to Retainful?+
Yes. 10 alternatives are built in India, including Zoho Marketing Automation (Free plan), Freshmarketer (Free plan), Wigzo (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Retainful vs Zoho Marketing Automation: which is better?+
Zoho Marketing Automation is the closest match to Retainful in our catalogue. Key differences: Built in India (Chennai). Compare them side by side before you book a demo.
How were these Retainful alternatives chosen?+
Every product listed sits in marketing automation or a category Retainful also covers, and SV Tech Cloud Pte. Ltd.'s own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
Not sure which Retainful alternative fits?
Tell us your team size and budget and we'll send a shortlist of three.
Related alternatives
Zoho Marketing Automation alternativesFreshmarketer alternativesWigzo alternativesHubSpot Marketing Hub alternativesMailchimp alternativesBrevo alternativesGetResponse alternativesBenchmark Email alternativesVyapar Marketing alternativesPushEngage alternativesDrip alternativesCyberimpact alternativesAll marketing automation alternativesBrowse all alternatives