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Marketing automation · Alternatives
Retainful is a marketing automation product from SV Tech Cloud Pte. Ltd., Singapore, priced at Free plan with a free plan. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 16 have a free plan, 10 are built in India.
Quick answer
The closest alternatives to Retainful are Zoho Marketing Automation (From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y…), Freshmarketer (Free plan), Wigzo (Free plan), HubSpot Marketing Hub (Free plan) and Mailchimp (Free plan). Zoho Marketing Automation is the top-ranked option with a free plan. Published prices in this list start at ₹3,200/month.
Indian support and GST
Retainful is built in Singapore. 10 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
Ranked by how closely each product matches Retainful's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Retainful (current) | Free plan | Yes | Web | No | 4.2/5 | — |
| 1 |  Zoho Marketing Automation | From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y… | Yes | Web | Yes | 4.8/5 | |
| 2 |  Freshmarketer | Free plan | Yes | Web | Yes | 4.7/5 | |
| 3 |  Wigzo | Free plan | Yes | Web | Yes | 4.6/5 | |
| 4 |  HubSpot Marketing Hub | Free plan | Yes | Web | No | 4.6/5 | |
| 5 |  Mailchimp | Free plan | Yes | Web | No | 4.6/5 | |
| 6 |  Brevo | Free plan | Yes | Web | No | 4.6/5 | |
| 7 |  GetResponse | Free plan | Yes | Web | No | 4.6/5 | |
| 8 |  Benchmark Email | Free plan | Yes | Web | No | 4.5/5 | |
| 9 |  Vyapar Marketing | Free plan | Yes | Web | Yes | 4.5/5 | |
| 10 |  PushEngage | Free plan | Yes | Web | Yes | 4.6/5 | |
| 11 |  Drip | ₹3,200/mo | No | Web | No | 4.4/5 | |
| 12 |  Cyberimpact | Free plan | Yes | Web | No | 4.3/5 | |
| 13 |  Encharge | ₹4,000/mo | No | Web | No | 4.4/5 | |
| 14 |  Reelo | Free plan | Yes | Web | Yes | 4.6/5 | |
| 15 |  Zoho Campaigns | Free plan | Yes | Web | Yes | 4.7/5 | |
| 16 |  Vbout | ₹5,000/mo | No | Web | No | 4.4/5 | |
| 17 |  FluentCRM | Free plan | Yes | Web | No | 4.2/5 | |
| 18 |  Mailmodo | USD 149/month · Lite plan, billed annually | Yes | Web | Yes | 4.6/5 | |
| 19 |  Klenty | ₹4,000/mo | No | Web | Yes | 4.4/5 | |
| 20 |  Mailercloud | USD 10/month · Premium, 5,000 contacts, billed monthly | Yes | Web | Yes | 4.6/5 |
Zoho Corporation · Chennai · Marketing automation · 4.8/5
Lead nurturing and multichannel campaigns integrated with Zoho CRM.
From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y…
Free plan available
Compared with Retainful
Key features
Freshworks · San Mateo · Marketing automation · 4.7/5
Marketing automation and CRO from Freshworks.
Free plan
Free plan available
Compared with Retainful
Wigzo (Shiprocket) · New Delhi · Marketing automation · 4.6/5
Omnichannel marketing automation for e-commerce.
Free plan
Free plan available
Compared with Retainful
HubSpot · Cambridge · Marketing automation · 4.6/5
Inbound marketing automation with forms, email and workflows.
Free plan
Free plan available
Intuit Mailchimp · Atlanta · Marketing automation · 4.6/5
Email marketing and automation for small businesses.
Free plan
Free plan available
Brevo (Sendinblue) · Paris · Marketing automation · 4.6/5
Email, SMS, WhatsApp and CRM with a generous free tier.
Free plan
Free plan available
GetResponse · Gdańsk · Marketing automation · 4.6/5
Email marketing, automation and webinars.
Free plan
Free plan available
Benchmark Internet Group · Los Alamitos · Marketing automation · 4.5/5
Email marketing with templates and automation.
Free plan
Free plan available
Simply Vyapar Apps · Bengaluru · Marketing automation · 4.5/5
WhatsApp and SMS greeting campaigns from Vyapar.
Free plan
Free plan available
Compared with Retainful
PushEngage · Bengaluru · Marketing automation · 4.6/5
Web push notifications built by an Indian team.
Free plan
Free plan available
Compared with Retainful
The closest matches to Retainful on App Advisor are Zoho Marketing Automation (From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y…), Freshmarketer (Free plan), Wigzo (Free plan). They are ranked by how closely their category, pricing model, platforms and target business size match Retainful, then by rating. The best choice depends on your team size and budget.
Yes. 16 of the 20 alternatives listed have a free plan or are free: Zoho Marketing Automation (From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y…), Freshmarketer (Free plan), Wigzo (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
Among alternatives that publish a price, Drip starts lowest at ₹3,200/mo. Zoho Marketing Automation also has a free plan. Prices are read from each vendor's website and exclude GST.
Yes. 10 alternatives are built in India, including Zoho Marketing Automation (From ₹855/mo (yearly) · Standard, 1,000 contacts: ₹1,140 monthly or ₹855/month billed y…), Freshmarketer (Free plan), Wigzo (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Zoho Marketing Automation is the closest match to Retainful in our catalogue. Key differences: Built in India (Chennai). Compare them side by side before you book a demo.
Every product listed sits in marketing automation or a category Retainful also covers, and SV Tech Cloud Pte. Ltd.'s own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
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