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Sales & Marketing · Web analytics & CRO
Best marketing analytics software in India (2026)
Marketing analytics software sits inside Web analytics & CRO, so the shortlist below is drawn from that catalogue and ranked for Indian buyers.
179 products compared34 made in India82 with a free planfrom ₹800/mo
Marketing analytics software products
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Free web and app analytics.
RecommendedFree planMobile app
Starts at
Free plan
Privacy-focused open-source analytics.
RecommendedFree planOpen source
Starts at
Free plan
Product analytics for apps.
Free plan
Starts at
Free plan
Product analytics and experimentation.
Free plan
Starts at
Free plan
Auto-captured product analytics.
Free plan
Starts at
Free plan
Heatmaps, recordings and surveys.
Free plan
Starts at
Free plan
Free heatmaps and session recordings.
Free
Starts at
Free
Behaviour analytics and funnels.
Free plan
Starts at
Free plan
Open-source website analytics.
TrendingFree planOpen source
Starts at
Free plan
Open-source product analytics, replay and flags.
TrendingFree planOpen source
Starts at
Free plan
Heatmaps, recordings and chat.
Free plan
Starts at
Free plan
Free privacy-first analytics.
Free
Starts at
Free
Heatmaps, A/B testing and personalisation from Zoho.
Made in IndiaFree plan
Starts at
Free plan
Mobile app analytics from Zoho.
Made in IndiaFree planMobile app
Starts at
Free plan
Session replay with error tracking.
Free plan
Starts at
Free plan
Heatmaps and A/B testing.
Starts at
₹2,400/mo
Session recordings for web and mobile.
Free planMobile app
Starts at
Free plan
Heatmaps and A/B testing inside Freshmarketer.
Made in IndiaFree plan
Starts at
Free plan
Lightweight privacy-friendly analytics.
Trending
Starts at
₹800/mo
Simple cookieless analytics.
Trending
Starts at
₹1,200/mo
Product analytics with self-hosting.
Free plan
Starts at
Free plan
Privacy-compliant analytics suite.
Free plan
Starts at
Free plan
Customer journey analytics.
Free plan
Starts at
Free plan
See all 68 web analytics & cro products
What marketing analytics software should do
- Traffic and acquisition reports
- Event tracking and funnels
- Heatmaps and session replay
- A/B and multivariate testing
- Product analytics and retention cohorts
- Privacy-friendly, cookieless options
- Consent management
- Dashboards and alerts
How to choose marketing analytics software
Google Analytics 4 is free and sufficient for most sites; add a heatmap tool when you have enough traffic to learn from.
Product analytics (Mixpanel, Amplitude, PostHog) suits apps with logged-in users and events.
Check data residency and consent tooling if you serve EU visitors or handle sensitive data.
BudgetEntry pricing starts at ₹800/month in this list.
India fit34 of 179 are built in India, with GST and rupee billing handled natively.
Try before you buy82 products have a free plan you can run a real month on.
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Marketing analytics software — frequently asked questions
Which marketing analytics software is best in India?+
On App Advisor's ranking, VWO, Google Analytics 4, Matomo lead this list of 179 products. "Best" depends on your size and workflow, so use the shortlist tool with your budget and team size rather than taking a ranking at face value.
How much does marketing analytics software cost?+
Published pricing in this list starts at ₹800 per month. 82 of the 179 products have a free plan. Products sold only on request show "On request" — we never estimate a price a vendor has not published.
Is there free marketing analytics software?+
Yes — 82 of the 179 products here have a real free tier, not just a trial. Free plans usually cap users, records or transactions, so check the limit against your monthly volume before you commit.
Is there marketing analytics software made in India?+
34 of the 179 products listed are built in India. That usually means GST, TDS and UPI are handled natively, support runs in Indian hours and invoices come in rupees.
Is Google Analytics free?+
Yes. GA4 is free with generous limits; GA360 is the paid enterprise version. Alternatives such as Plausible and Matomo charge for privacy-first hosting.
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