₹3,200/mo
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Marketing automation · Alternatives
Best Groundhogg alternatives in India (2026)
Groundhogg is a marketing automation product from Groundhogg Inc., priced at $20/mo billed annually (Basic). We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 3 have a free plan, 6 are built in India.
Quick answer
The closest alternatives to Groundhogg are Drip (₹3,200/mo), Encharge (₹4,000/mo), Vbout (₹5,000/mo), Klenty (₹4,000/mo) and QuickMail (₹4,000/mo). Zoho Marketing Automation is the top-ranked option with a free plan. Published prices in this list start at ₹800/month.
Why businesses look for a Groundhogg alternative
There is no free plan
Groundhogg has no free tier. 3 alternatives do, which lets you test with real data before you pay.
Indian support and GST
Groundhogg is built outside India. 6 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
Groundhogg alternatives compared
Ranked by how closely each product matches Groundhogg's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Groundhogg (current) | $20/mo billed annually (Basic) | No | Web | No | 3.9/5 | — |
| 1 | Drip | ₹3,200/mo | No | Web | No | 4.4/5 | |
| 2 |  Encharge | ₹4,000/mo | No | Web | No | 4.4/5 | |
| 3 |  Vbout | ₹5,000/mo | No | Web | No | 4.4/5 | |
| 4 |  Klenty | ₹4,000/mo | No | Web | Yes | 4.4/5 | |
| 5 |  QuickMail | ₹4,000/mo | No | Web | No | 4.2/5 | |
| 6 |  Zoho Marketing Automation | Free plan | Yes | Web | Yes | 4.8/5 | |
| 7 |  Freshmarketer | Free plan | Yes | Web | Yes | 4.7/5 | |
| 8 |  Act-On | $900/mo (Professional, 2,500 active contacts) | No | Web | No | 3.9/5 | |
| 9 |  ActiveCampaign | ₹1,200/mo | No | Web | No | 4.5/5 | |
| 10 |  Wigzo | Free plan | Yes | Web | Yes | 4.6/5 | |
| 11 |  WebEngage | On request | No | Web | Yes | 4.4/5 | |
| 12 |  Moosend | ₹800/mo | No | Web | No | 4.4/5 | |
| 13 |  Marketo Engage | On request | No | Web | No | 4.3/5 | |
| 14 |  Pardot (Account Engagement) | On request | No | Web | No | 4.3/5 | |
| 15 |  Salesforce Marketing Cloud | On request | No | Web | No | 4.3/5 | |
| 16 |  Oracle Eloqua | On request | No | Web | No | 4.3/5 | |
| 17 |  Dotdigital | On request | No | Web | No | 4.2/5 | |
| 18 |  Customer.io | ₹8,000/mo | No | Web | No | 4.4/5 | |
| 19 |  Ortto | ₹2,500/mo | No | Web | No | 4.4/5 | |
| 20 |  SalesHandy | ₹2,000/mo | No | Web | Yes | 4.4/5 |
Top 10 Groundhogg alternatives in detail
₹4,000/mo
Free trial
₹5,000/mo
Free trial
4. Klenty
Klenty · Chennai · Marketing automation · 4.4/5
Sales engagement and outreach automation built in Chennai.
₹4,000/mo
Free trial
Compared with Groundhogg
- Built in India (Chennai)
6. Zoho Marketing Automation
Zoho Corporation · Chennai · Marketing automation · 4.8/5
Lead nurturing and multichannel campaigns integrated with Zoho CRM.
Free plan
Free plan available
Compared with Groundhogg
- Has a free plan — Groundhogg does not
- Built in India (Chennai)
7. Freshmarketer
Freshworks · San Mateo · Marketing automation · 4.7/5
Marketing automation and CRO from Freshworks.
Free plan
Free plan available
Compared with Groundhogg
- Has a free plan — Groundhogg does not
- Built in India (San Mateo)
8. Act-On
Act-On Software · Marketing automation · 3.9/5
B2B marketing automation for email, lead scoring and nurturing, priced by active contacts.
$900/mo (Professional, 2,500 active contacts)
Free trial
9. ActiveCampaign
ActiveCampaign · Chicago · Marketing automation · 4.5/5
Email marketing and automation with CRM.
₹1,200/mo
Free trial
10. Wigzo
Wigzo (Shiprocket) · New Delhi · Marketing automation · 4.6/5
Omnichannel marketing automation for e-commerce.
Free plan
Free plan available
Compared with Groundhogg
- Has a free plan — Groundhogg does not
- Built in India (New Delhi)
Groundhogg alternatives by what you need
Lowest published price
Free Groundhogg alternatives
Indian alternatives to Groundhogg
How to choose a Groundhogg alternative
- Decide whether you are B2B lead nurturing or B2C lifecycle marketing. The products are different — one revolves around forms and scoring, the other around app events and push.
- Count contacts, not features; most pricing scales with monthly active users or contacts, and the bill grows with your list.
- Check DND, consent and template-approval handling for SMS and WhatsApp, which are regulated channels in India.
Groundhogg alternatives — FAQs
What is the best alternative to Groundhogg in 2026?+
The closest matches to Groundhogg on App Advisor are Drip (₹3,200/mo), Encharge (₹4,000/mo), Vbout (₹5,000/mo). They are ranked by how closely their category, pricing model, platforms and target business size match Groundhogg, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Groundhogg?+
Yes. 3 of the 20 alternatives listed have a free plan or are free: Zoho Marketing Automation (Free plan), Freshmarketer (Free plan), Wigzo (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to Groundhogg?+
Among alternatives that publish a price, Moosend starts lowest at ₹800/mo. Zoho Marketing Automation also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to Groundhogg?+
Yes. 6 alternatives are built in India, including Klenty (₹4,000/mo), Zoho Marketing Automation (Free plan), Freshmarketer (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Groundhogg vs Drip: which is better?+
Drip is the closest match to Groundhogg in our catalogue. Compare them side by side before you book a demo.
How were these Groundhogg alternatives chosen?+
Every product listed sits in marketing automation or a category Groundhogg also covers, and Groundhogg Inc.'s own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
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