1. WebEngage
WebEngage · Mumbai · Marketing automation · 4.4/5
Full-stack retention and marketing automation.
On request
Quote-based
Compared with Marketo Engage
- Built in India (Mumbai)
Marketing automation · Alternatives
Best Marketo Engage alternatives in India (2026)
Marketo Engage is a marketing automation product from Adobe, San Jose, priced at On request. We compared 20 alternatives on published price, free plan, platforms and made-in-India support: 3 have a free plan, 9 are built in India, and 8 start cheaper or free.
Quick answer
The closest alternatives to Marketo Engage are WebEngage (On request), Pardot (Account Engagement) (On request), Salesforce Marketing Cloud (On request), Oracle Eloqua (On request) and Dotdigital (On request). Zoho Marketing Automation is the top-ranked option with a free plan. Published prices in this list start at ₹3,200/month.
Why businesses look for a Marketo Engage alternative
The price isn't published
Adobe quotes Marketo Engage per organisation. 5 of the 20 alternatives below publish a starting price, so you can budget before a sales call.
There is no free plan
Marketo Engage has no free tier. 3 alternatives do, which lets you test with real data before you pay.
Indian support and GST
Marketo Engage is built in United States. 9 alternatives are made in India, where GST, TDS and UPI are usually handled natively and support runs on IST.
Marketo Engage alternatives compared
Ranked by how closely each product matches Marketo Engage's category, pricing model, platforms and business size, then by rating. Prices exclude GST.
| # | Software | Starting price | Free plan | Platforms | Made in India | Rating | Compare |
|---|---|---|---|---|---|---|---|
| — | Marketo Engage (current) | On request | No | Web | No | 4.3/5 | — |
| 1 | WebEngage | On request | No | Web | Yes | 4.4/5 | |
| 2 |  Pardot (Account Engagement) | On request | No | Web | No | 4.3/5 | |
| 3 |  Salesforce Marketing Cloud | On request | No | Web | No | 4.3/5 | |
| 4 |  Oracle Eloqua | On request | No | Web | No | 4.3/5 | |
| 5 |  Dotdigital | On request | No | Web | No | 4.2/5 | |
| 6 |  Wishpond | On request | No | Web | No | 3.9/5 | |
| 7 |  Zoho Marketing Automation | Free plan | Yes | Web | Yes | 4.8/5 | |
| 8 |  Freshmarketer | Free plan | Yes | Web | Yes | 4.7/5 | |
| 9 |  Drip | ₹3,200/mo | No | Web | No | 4.4/5 | |
| 10 |  Encharge | ₹4,000/mo | No | Web | No | 4.4/5 | |
| 11 |  Vbout | ₹5,000/mo | No | Web | No | 4.4/5 | |
| 12 |  Klenty | ₹4,000/mo | No | Web | Yes | 4.4/5 | |
| 13 |  Wigzo | Free plan | Yes | Web | Yes | 4.6/5 | |
| 14 |  QuickMail | ₹4,000/mo | No | Web | No | 4.2/5 | |
| 15 |  Braze | On request | No | Web | No | 4.2/5 | |
| 16 |  Hansel by Netcore | On request | No | Web | Yes | 4.3/5 | |
| 17 |  Iterable | On request | No | Web | No | 4.2/5 | |
| 18 |  Vizury | On request | No | Web | Yes | 4.3/5 | |
| 19 |  iZooto | On request | No | Web | Yes | 4.3/5 | |
| 20 |  Hansa Cequity | On request | No | Web | Yes | 4.3/5 |
Top 10 Marketo Engage alternatives in detail
2. Pardot (Account Engagement)
Salesforce · San Francisco · Marketing automation · 4.3/5
B2B marketing automation for Salesforce.
On request
Quote-based
3. Salesforce Marketing Cloud
Salesforce · San Francisco · Marketing automation · 4.3/5
Enterprise marketing automation and journeys.
On request
Quote-based
On request
Quote-based
On request
Quote-based
6. Wishpond
Wishpond Technologies Ltd. · Marketing automation · 3.9/5
Marketing platform bundling landing pages, pop-ups, contests and email automation for SMBs.
On request
Quote-based
7. Zoho Marketing Automation
Zoho Corporation · Chennai · Marketing automation · 4.8/5
Lead nurturing and multichannel campaigns integrated with Zoho CRM.
Free plan
Free plan available
Compared with Marketo Engage
- Has a free plan — Marketo Engage does not
- Built in India (Chennai)
8. Freshmarketer
Freshworks · San Mateo · Marketing automation · 4.7/5
Marketing automation and CRO from Freshworks.
Free plan
Free plan available
Compared with Marketo Engage
- Has a free plan — Marketo Engage does not
- Built in India (San Mateo)
₹3,200/mo
Free trial
Compared with Marketo Engage
- Publishes a price (₹3,200/mo); Marketo Engage is quote-only
₹4,000/mo
Free trial
Compared with Marketo Engage
- Publishes a price (₹4,000/mo); Marketo Engage is quote-only
Marketo Engage alternatives by what you need
Cheaper than Marketo Engage
Free Marketo Engage alternatives
Indian alternatives to Marketo Engage
How to choose a Marketo Engage alternative
- Decide whether you are B2B lead nurturing or B2C lifecycle marketing. The products are different — one revolves around forms and scoring, the other around app events and push.
- Count contacts, not features; most pricing scales with monthly active users or contacts, and the bill grows with your list.
- Check DND, consent and template-approval handling for SMS and WhatsApp, which are regulated channels in India.
Marketo Engage alternatives — FAQs
What is the best alternative to Marketo Engage in 2026?+
The closest matches to Marketo Engage on App Advisor are WebEngage (On request), Pardot (Account Engagement) (On request), Salesforce Marketing Cloud (On request). They are ranked by how closely their category, pricing model, platforms and target business size match Marketo Engage, then by rating. The best choice depends on your team size and budget.
Is there a free alternative to Marketo Engage?+
Yes. 3 of the 20 alternatives listed have a free plan or are free: Zoho Marketing Automation (Free plan), Freshmarketer (Free plan), Wigzo (Free plan). Free plans usually cap users, records or transactions, so check the limits against your monthly volume.
What is the cheapest alternative to Marketo Engage?+
Among alternatives that publish a price, Drip starts lowest at ₹3,200/mo. Zoho Marketing Automation also has a free plan. Prices are read from each vendor's website and exclude GST.
Is there an Indian alternative to Marketo Engage?+
Yes. 9 alternatives are built in India, including WebEngage (On request), Zoho Marketing Automation (Free plan), Freshmarketer (Free plan). Indian products usually handle GST, TDS and UPI natively and bill in rupees.
Marketo Engage vs WebEngage: which is better?+
WebEngage is the closest match to Marketo Engage in our catalogue. Key differences: Built in India (Mumbai). Compare them side by side before you book a demo.
How were these Marketo Engage alternatives chosen?+
Every product listed sits in marketing automation or a category Marketo Engage also covers, and Adobe's own products are excluded. Prices, free plans and platforms come from each vendor's official website. App Advisor does not sell any of this software.
Free shortlist
Not sure which Marketo Engage alternative fits?
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Related alternatives
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