Lead nurturing and multichannel campaigns integrated with Zoho CRM.
Made in IndiaFree plan
Starts at
Free plan
Sales & Marketing · Marketing automation
Best referral marketing software in India (2026)
Referral marketing software sits inside Marketing automation, so the shortlist below is drawn from that catalogue and ranked for Indian buyers.
111 products compared29 made in India47 with a free planfrom ₹800/mo
Referral marketing software products
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Mobile marketing and analytics platform for app-first businesses.
RecommendedFeaturedMade in India
Starts at
Free plan
Marketing automation and CRO from Freshworks.
Made in IndiaFree plan
Starts at
Free plan
Email marketing with CRM sync.
Made in IndiaFree plan
Starts at
Free plan
Inbound marketing automation with forms, email and workflows.
Free plan
Starts at
Free plan
Interactive AMP email marketing platform built in India.
Made in IndiaFree plan
Starts at
Free plan
Affordable email marketing from India.
Made in IndiaFree plan
Starts at
Free plan
Email marketing and automation for small businesses.
Free plan
Starts at
Free plan
Bulk email with built-in SMTP.
Made in India
Starts at
₹2,000/mo
Web push notifications built by an Indian team.
Made in IndiaFree plan
Starts at
Free plan
Email, SMS, WhatsApp and CRM with a generous free tier.
Free plan
Starts at
Free plan
Email marketing, automation and webinars.
Free plan
Starts at
Free plan
Omnichannel marketing automation for e-commerce.
Made in IndiaFree plan
Starts at
Free plan
E-commerce email and SMS marketing.
Free plan
Starts at
Free plan
Email marketing with unlimited sends.
Made in India
Starts at
₹800/mo
Customer engagement and loyalty for restaurants and retail.
Made in IndiaFree plan
Starts at
Free plan
Email marketing with templates and automation.
Free plan
Starts at
Free plan
Email marketing and landing pages.
Free plan
Starts at
Free plan
Email marketing and automation with CRM.
Starts at
₹1,200/mo
Email and SMS for e-commerce.
Free plan
Starts at
Free plan
Email, SMS, chatbots and push.
Free plan
Starts at
Free plan
Low-cost email and SMS marketing.
Free plan
Starts at
Free plan
Simple email marketing with website builder.
Free plan
Starts at
Free plan
Customer engagement platform with push, email, SMS and WhatsApp journeys.
RecommendedFeaturedMade in India
Starts at
On request
See all 111 marketing automation products
What referral marketing software should do
- Customer segmentation and journeys
- Email, SMS, WhatsApp, push and in-app
- Behavioural triggers and A/B tests
- Landing pages and forms
- Lead scoring
- Attribution and campaign analytics
- CRM and e-commerce integrations
- Consent and DND management
How to choose referral marketing software
Decide whether you are B2B lead nurturing or B2C lifecycle marketing. The products are different — one revolves around forms and scoring, the other around app events and push.
Count contacts, not features; most pricing scales with monthly active users or contacts, and the bill grows with your list.
Check DND, consent and template-approval handling for SMS and WhatsApp, which are regulated channels in India.
BudgetEntry pricing starts at ₹800/month in this list.
India fit29 of 111 are built in India, with GST and rupee billing handled natively.
Try before you buy47 products have a free plan you can run a real month on.
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Referral marketing software — frequently asked questions
Which referral marketing software is best in India?+
On App Advisor's ranking, Zoho Marketing Automation, CleverTap, Freshmarketer lead this list of 111 products. "Best" depends on your size and workflow, so use the shortlist tool with your budget and team size rather than taking a ranking at face value.
How much does referral marketing software cost?+
Published pricing in this list starts at ₹800 per month. 47 of the 111 products have a free plan. Products sold only on request show "On request" — we never estimate a price a vendor has not published.
Is there free referral marketing software?+
Yes — 47 of the 111 products here have a real free tier, not just a trial. Free plans usually cap users, records or transactions, so check the limit against your monthly volume before you commit.
Is there referral marketing software made in India?+
29 of the 111 products listed are built in India. That usually means GST, TDS and UPI are handled natively, support runs in Indian hours and invoices come in rupees.
What is the difference between CRM and marketing automation?+
CRM records relationships and deals for salespeople; marketing automation sends and sequences messages to segments at scale. Many suites bundle both, but the strong products in each are usually different.
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