Cloud telephony, SMS and customer conversation platform.
Starts at
Business phone packs from ₹9,999 · SMS from ₹0.18
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Exotel is a Bengaluru-based customer engagement company. It provides cloud telephony, communication APIs and contact centre software, and businesses use its platform to run calls, SMS, WhatsApp messaging, IVR and voice bots, as well as full contact centre operations.
Its products for Indian businesses include virtual numbers and cloud call centre tools, communication APIs (CPaaS) for voice, SMS and WhatsApp, and the Exotel Contact Center. It also offers Ameyo XTRM, the contact centre suite it gained through the Ameyo merger, together with a customer support suite and conversational AI features from the acquisition of Cogno AI. These products are used by delivery, fintech, healthcare and consumer businesses that handle large volumes of customer calls.
Exotel sells through self-serve plans for small businesses and through direct enterprise sales, with pricing usually combining licence or seat fees with usage-based telecom charges. It operates in India from offices in Bengaluru, Gurugram and Mumbai, and in the Middle East from Dubai and Riyadh.
Shivakumar Ganesan, Ishwar Sridharan and Siddharth Ramesh founded Exotel in 2011, and Ganesan is CEO. On 29 June 2021, Exotel and Ameyo announced a merger that, by their own description, created the largest customer engagement cloud platform in emerging markets, present in 60 countries with ARR of $40 million. The company says it handles more than 25 billion conversations a year for over 7,000 businesses, and it names Swiggy and Uber among its customers. The company has not published a total employee count on its About page, and it has not disclosed revenue beyond the ARR figure it announced at the time of the Ameyo merger.
Key facts
| Product | Category | Starting price | Free plan | Platforms | Rating |
|---|---|---|---|---|---|
| SMS & OTP platforms | Business phone packs from ₹9,999 · SMS from ₹0.18 | No | Web | 4.7 | |
| Helpdesk software | ₹2,999/mo | No | Web | 4.5 | |
| Contact center & cloud telephony | $70 · XPrime plan; Exotel's page does not state the billing unit | No | Web | 4.4 | |
| Sales engagement & dialler software | On request | No | Web | 4.4 | |
| Contact center & cloud telephony | Pay as you go | No | Web | 4.4 |
Cloud telephony, SMS and customer conversation platform.
Starts at
Business phone packs from ₹9,999 · SMS from ₹0.18
Support conversations on Exotel.
Starts at
₹2,999/mo
Omnichannel contact centre on Exotel.
Starts at
$70 · XPrime plan; Exotel's page does not state the billing unit
Enterprise dialler and omnichannel contact centre.
Starts at
On request
Voice and SMS APIs.
Starts at
Pay as you go
Leadership
Timeline
Top-ranked products from other companies in the same categories.
Starts at
Pay as you go
Starts at
Rs 0.25 per SMS · 5,000-SMS pack for Rs 1,250 + 18% GST
Starts at
Pay as you go
Starts at
Rs 0.165 / SMS · Bulk SMS at best volume slab, excl. 18% GST
Starts at
Free plan
Starts at
Rs 0.25/SMS · Prepaid wallet from Rs 100; as low as Rs 0.11 at high volume
Starts at
Free plan
Starts at
Pay as you go
Shivakumar Ganesan, Ishwar Sridharan and Siddharth Ramesh founded Exotel in 2011.
Yes. Exotel and Ameyo announced their merger in June 2021, and Ameyo products are now sold under the Exotel brand.
In Domlur, Bengaluru.
It has offices in Dubai and Riyadh.
Exotel makes sms & otp platforms, ai voice agents, helpdesk software and contact center & cloud telephony. Its products listed on App Advisor are Exotel (Cloud telephony, SMS and customer conversation platform), Exotel Support Suite (Support conversations on Exotel), Exotel Contact Center (Omnichannel contact centre on Exotel), Exotel Ameyo XTRM (Enterprise dialler and omnichannel contact centre) and Exotel API (Voice and SMS APIs).
Exotel: Business phone packs from ₹9,999 · SMS from ₹0.18; Exotel Support Suite: ₹2,999/mo; Exotel Contact Center: $70 · XPrime plan; Exotel's page does not state the billing unit; Exotel Ameyo XTRM: On request; Exotel API: Pay as you go. These are the starting prices on App Advisor's listings — confirm on Exotel's official pricing page before you buy.
None of the Exotel products listed on App Advisor advertises a free plan.
Popular alternatives in the same categories include Gupshup by Gupshup, MSG91 by Walkover Web Solutions, SMSCountry by SMSCountry, SMSGatewayHub by SMSGatewayHub and Brevo by Brevo (Sendinblue).
Company details researched from official sources, last updated 2026-09-14: [1], [2], [3], [4], [5].
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