All-in-one funnel, email marketing, course and blog builder with a free plan up to 2,000 contacts.
Free plan
Starts at
Free plan
Sales & Marketing
Best Marketing automation in India (2026)
Marketing automation runs campaigns across email, SMS, WhatsApp and push, triggered by customer behaviour. Indian vendors in this category are unusually strong, largely because they solved WhatsApp and vernacular messaging early.
144 products compared38 made in India56 with a free plan
Top rated here
1
Zoho Marketing Automation
Lead nurturing and multichannel campaigns integrated with Zoho CRM.
Free plan
CleverTap
Mobile marketing and analytics platform for app-first businesses.
Free plan
Freshmarketer
Marketing automation and CRO from Freshworks.
Free plan
Zoho Campaigns
Email marketing with CRM sync.
Free plan
HubSpot Marketing Hub
Inbound marketing automation with forms, email and workflows.
Free plan
View
Email marketing automation and CRM plugin that runs inside your own WordPress site.
Free plan
Starts at
Free plan
Cross-channel growth marketing platform.
Starts at
On request
AI-native customer experience and personalisation.
AI powered
Starts at
On request
Omnichannel customer engagement for retail.
Starts at
On request
Cold email outreach at scale.
Starts at
₹3,000/mo
E-commerce email and SMS.
Starts at
₹8,000/mo
Notification infrastructure.
Free plan
Starts at
Free plan
Ecommerce marketing platform for email and WhatsApp campaigns and automations in one place.
Free plan
Starts at
Free plan
Cross-channel marketing automation.
Starts at
On request
Open-source notifications.
Free planOpen source
Starts at
Free plan
Notification API.
Free plan
Starts at
Free plan
Commerce experience and engagement platform.
Starts at
On request
Mobile app engagement and push.
Mobile app
Starts at
On request
First-party data ops platform that unifies customer data, connects CRM and offline data, and sends signals to ad platforms.
Starts at
₹10,999/mo
Enterprise cross-channel campaign management.
Enterprise ready
Starts at
On request
Customer data and tag management.
Starts at
On request
Enterprise marketing cloud.
Enterprise ready
Starts at
On request
Customer data platform.
Starts at
On request
Revenue orchestration platform.
Starts at
On request
Attribution.
Starts at
On request
Customer data platform from Salesforce.
Starts at
On request
Enterprise sales execution platform.
Enterprise ready
Starts at
On request
Email marketing platform for small businesses with email building, growth and automation tools.
Starts at
Paid plans
CRM marketing platform.
Starts at
On request
Engagement module.
Starts at
On request
Email marketing platform with marketing automation, newsletters, campaigns and transactional email.
Starts at
Paid plans
Marketing automation platform covering email marketing and other channels for customer journeys.
Starts at
Paid plans
AI-driven email marketing and automation platform combining email, SMS and marketing automation.
AI powered
Starts at
Paid plans
Customer engagement platform with a CDP, customer AI and cross-channel campaigns across email, SMS and mobile.
AI poweredMobile app
Starts at
Paid plans
Marketing cloud for automated, personalised marketing across channels, part of a unified commerce platform.
Starts at
Paid plans
Marketing suite for email and SMS newsletters, lead generation forms, landing pages and marketing automation.
Starts at
Paid plans
Email automation for SaaS product marketers with visual workflows and account-level automation for B2B teams.
Starts at
Paid plans
Email marketing platform for lead generators, agencies, financial services and affiliate marketers.
Starts at
Paid plans
Email marketing platform with AI, landing pages, autoresponders, automation, A/B testing and SMS.
AI powered
Starts at
Paid plans
Cross-channel marketing platform with customer data platform, journey orchestration, personalisation and identity resolution.
Starts at
On request
B2B marketing automation for email, lead scoring and nurturing, priced by active contacts.
Starts at
$900/mo (Professional, 2,500 active contacts)
Marketing automation and personalisation platform with CDP and omnichannel email, SMS and mobile messaging.
Mobile app
Starts at
On request
All-in-one marketing platform with landing pages, email marketing, automations, courses and memberships.
Starts at
Paid plans
Marketing platform bundling landing pages, pop-ups, contests and email automation for SMBs.
Starts at
On request
Self-hosted WordPress CRM and marketing automation plugin priced by features, not contacts.
Starts at
$20/mo billed annually (Basic)
All-in-one AI marketing platform that replaces a stack of marketing tools
AI powered
Starts at
Paid plans
Customer engagement platform for behavioural email and messaging based on user profiles.
Starts at
Paid plans
Omnichannel engagement and loyalty platform with CDP, email, SMS, push and in-app messaging.
Mobile app
Starts at
On request
Ordered by App Advisor rating. Nothing here is paid placement — see how we rate software.
How to choose marketing automation
Decide whether you are B2B lead nurturing or B2C lifecycle marketing. The products are different — one revolves around forms and scoring, the other around app events and push.
Count contacts, not features; most pricing scales with monthly active users or contacts, and the bill grows with your list.
Check DND, consent and template-approval handling for SMS and WhatsApp, which are regulated channels in India.
What to look for
- ✓ Customer segmentation and journeys
- ✓ Email, SMS, WhatsApp, push and in-app
- ✓ Behavioural triggers and A/B tests
- ✓ Landing pages and forms
- ✓ Lead scoring
- ✓ Attribution and campaign analytics
- ✓ CRM and e-commerce integrations
- ✓ Consent and DND management
Get an instant demo
Let us arrange your demos, free
Marketing automation — frequently asked questions
What is the difference between CRM and marketing automation?+
CRM records relationships and deals for salespeople; marketing automation sends and sequences messages to segments at scale. Many suites bundle both, but the strong products in each are usually different.
Marketing automation by industry
Marketing automation — popular searches
Marketing softwareDigital marketing softwareEmail marketing softwareMarketing automation softwareTelemarketing softwareEmail marketing software IndiaMarketing automation software IndiaCampaign management softwareCampaign automation softwareCustomer journey softwareReferral marketing softwareAI marketing softwareAI Marketing Automation SoftwareAgentic AI Marketing SoftwareMarketing Management SoftwarePush Notification SoftwareMobile Marketing Software
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India buyer's guide
Marketing automation software in India: prices, free plans and how to choose
Marketing automation software sends the right message to the right contact at the right moment without a marketer pressing send each time. It builds segments from website behaviour, purchase history and form data, then runs journeys across email, SMS, WhatsApp and push notifications: welcome series, abandoned-cart reminders, webinar nurtures, renewal alerts and win-back campaigns. For Indian businesses reaching customers mostly on mobile, the channel mix matters as much as the email editor.
Good platforms combine a clean contact database, a visual journey builder with real branching, reliable delivery through DLT-registered SMS headers and approved WhatsApp templates, and reporting that ties campaigns to revenue. Weak ones are glorified bulk senders: no deduplication, no frequency caps, consent tracked in a spreadsheet, and attribution that credits every sale to the last email opened. Under the DPDP Act, sloppy consent handling is now a legal risk as well as a nuisance.
Best marketing automation software in India: verified comparison
Assess the best marketing automation software by running your most important journey on each shortlisted tool. Can it trigger on a website event, wait, check whether the contact purchased, then choose between WhatsApp and email based on past engagement? Check segmentation depth, frequency capping across channels, consent and preference management, deliverability tools, ecommerce or CRM integrations, and whether revenue attribution uses your actual order data rather than clicks alone.
| Product | Lowest published price | Free plan | Free trial | Demo |
|---|---|---|---|---|
| Zoho Marketing AutomationMade in India | ₹855 per month source | — | 14 days source | On request source |
| CleverTapMade in India | Not published | — | 30 days source | On request source |
| FreshmarketerMade in India | ₹1,249 per month (500 marketing contacts) source | Yes source | 21 days source | On request source |
| Zoho CampaignsMade in India | Not published | Yes source | 14 days source | — |
| HubSpot Marketing Hub | Not published | Yes source | — | — |
 MailmodoMade in India | Not published | — | — | On request source |
 MailercloudMade in India | Not published | Yes source | — | On request source |
 Mailchimp | ₹0 per month source | Yes source | 30 days source | On request source |
 Pabbly Email MarketingMade in India | ₹1,499 per month source | — | 30 days source | — |
 PushEngageMade in India | Not published | Yes source | — | On request source |
 Brevo | ₹625 per month source | Yes source | — | — |
 GetResponse | ₹1,492 per month source | — | 14 days source | On request source |
 Klaviyo | Not published | Yes source | — | On request source |
 SendXMade in India | Not published | — | Yes source | — |
Checked on each vendor's official website (September 2026). A dash means the vendor does not publish it or we could not verify it — not that the feature is missing. Prices exclude GST unless the source says otherwise. App Advisor publishes no user ratings.
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Tell us your team size, city and budget. An advisor sends a shortlist that fits and arranges demos; vendors quote you directly. Compare prices for your team size before you commit.
Choosing marketing automation software: top picks, Indian options and reviews
Top marketing automation software for small business in India
Small businesses should look for automation that ships with ready journeys, such as welcome, birthday, abandoned cart and review requests, and connects in a few clicks to their online store, booking tool or billing software. A drag-and-drop email editor with mobile preview, WhatsApp template support, and a clear contact-based pricing tier matter more than advanced lead scoring. Check that list growth will not push you into a far costlier plan suddenly.
Indian marketing automation software
Indian-built marketing automation typically puts WhatsApp and SMS alongside email as first-class channels, handles DLT entity and template registration workflows, supports regional-language templates, and integrates with Indian ecommerce platforms, payment gateways and shipping tools for order-based triggers. Many offer rupee billing with GST invoices, Indian data residency, and support available during IST, which helps when a festive-season campaign hits a snag.
Zoho Marketing AutomationCleverTapFreshmarketerZoho CampaignsMailmodoMailercloudPabbly Email MarketingPushEngage
Marketing automation software reviews in India
App Advisor publishes no user ratings, so treat review sites as a source of questions rather than verdicts. Common complaints about marketing automation involve deliverability dips, confusing contact-count billing and journeys that misfire on duplicate records. Check these during a trial: import a messy list and see how duplicates are handled, send to seed inboxes, and confirm how the platform counts unsubscribed or inactive contacts against your plan. How App Advisor rates software.
Marketing automation software comparison in India
A useful comparison covers channels supported natively, journey builder logic, segmentation on events and attributes, integrations with your store, CRM and forms, consent and preference centre, DLT and WhatsApp template management, frequency caps, deliverability features such as dedicated IPs and domain authentication, analytics and revenue attribution, contact limits and overage rules, user roles, and data residency. Try building the same journey in each to compare effort.
What marketing automation software costs in India
Marketing automation software price in India
Marketing automation is usually priced by the number of contacts in your database, sometimes by monthly email sends instead, with feature tiers unlocking journeys, segmentation and reporting. SMS and WhatsApp are billed per message or conversation on top, often through prepaid credits. Some platforms also charge per user seat for the marketing team or for extras like dedicated IP addresses and additional brands.
- Zoho Marketing Automation — from ₹855 per month (Standard (1,000 contacts)) source
- Freshmarketer — from ₹1,249 per month (500 marketing contacts) (Enterprise) source
- Mailchimp — from ₹0 per month (Free) source
- Pabbly Email Marketing — from ₹1,499 per month (Standard) source
- Brevo — from ₹625 per month (Starter) source
- GetResponse — from ₹1,492 per month (Starter) source
Marketing automation software subscription cost in India
Every published plan, its billing term and whether GST is extra is on the marketing automation software price list for India, each price linked to the vendor's own pricing page.
Free plans, free trials and demos
Free marketing automation software in India
Free marketing automation plans usually cap contacts and monthly sends, add vendor branding to emails, and restrict or remove multi-step journeys, A/B testing and advanced segments. WhatsApp and SMS are almost never included free. These plans work for a newsletter or a small welcome series, but a business depending on abandoned-cart or lifecycle journeys will need a paid tier.
- Freshmarketer — free plan: “$0 /month, with 100 marketing contacts, billed annually For teams getting started” source
- Zoho Campaigns — free plan: “The forever-free plan allows you to add and manage up to 2,000 contacts and send up to 6,0” source
- HubSpot Marketing Hub — free plan: “$0/mo for up to 2 users, no credit card required” source
- Mailercloud — free plan: “The Free plan is free forever with 12,000 emails a month to 1,000 contacts” source
- Mailchimp — free plan: “Limit of 250 contacts ₹ 0 /month†” source
- PushEngage — free plan: “Free starting at $ 0 / month ... up to 200 subscribers” source
- Brevo — free plan: “Free forever, no credit card needed” source
- Klaviyo — free plan: “Klaviyo pricing : Start with a free plan” source
Marketing automation software free trial in India
Trial lengths as each vendor states them are listed on the free marketing automation software page.
Marketing automation software demo in India
In a demo, ask the vendor to show a journey triggered by a product-view event with a wait step and a purchase check. Ask how consent is captured and how an unsubscribe on one channel is handled for the others, how DLT templates are managed, how contact counts are calculated for billing, what deliverability monitoring exists, and how revenue attribution is modelled. Request a walkthrough of the preference centre customers see.
Marketing automation software by type of business
Marketing automation software for startups in India
Startups need to activate new users and nurture trials without a large team. Event-based triggers from product analytics, onboarding email sequences, in-app or push notifications, and simple A/B testing are the priorities. Pricing tied to contacts can rise quickly after a viral spike, so check overage terms. Make sure the platform integrates with your product database or event stream without months of engineering work.
Marketing automation software for MSMEs in India
MSMEs selling to repeat customers benefit from simple automated reminders: reorder nudges, festival offers, payment follow-ups and service due dates sent via WhatsApp and SMS. Easy import from billing software, ready templates in regional languages, and prepaid messaging credits are practical priorities. Choose a platform whose contact limits suit a modest but loyal customer list rather than a mass-market audience.
Marketing automation software for manufacturers in India
Manufacturers use marketing automation mainly for dealer and distributor communication, product launch announcements, trade-show follow-ups and nurture of long-cycle B2B buyers. Useful features include segmentation by region, product line and dealer tier, content downloads such as catalogues and datasheets gated by forms, and handoff of engaged contacts to sales in the CRM. Distributor communications often perform better on WhatsApp than email.
Marketing automation software for retailers in India
Retailers, whether online or omnichannel, need automation tied to purchases: post-purchase follow-ups, loyalty point reminders, back-in-stock alerts, abandoned carts and win-back offers. Integration with POS and ecommerce so that store and online purchases share one customer profile is crucial. Frequency caps and festive-season sending capacity matter, and messaging costs should be modelled carefully before big campaigns.
Marketing automation software for agencies in India
Agencies running marketing automation for clients need multi-account management, template libraries they can reuse, client-level user permissions, white-label reporting, and separate sending domains and DLT headers per client. Billing clarity is important: decide whether the agency or the client owns the account and contact data. Check how easily a client account can be handed over if the relationship ends.
- Zoho Campaigns — “For Businesses For Agencies” source
- PushEngage — “Are you an agency helping businesses to succeed? We have special plans for marke” source
GST and switching providers
Marketing automation software with GST support
Marketing automation does not file GST returns, but you should receive a proper GST invoice for both the subscription and any prepaid messaging credits so you can claim input tax credit on the 18% GST. Where journeys pull data from an ecommerce or billing system, ensure GST-inclusive order values are handled consistently in revenue reports, so attribution is not overstated by tax amounts.
Marketing automation software alternatives in India
Consider switching when deliverability keeps falling despite good practice, when contact-based pricing no longer matches the value of your list, when you need WhatsApp or SMS features the incumbent lacks, or when integrations with your store break often. Before leaving, export contacts with consent records and suppression lists, save templates and journey logic, move sending domains carefully, and ensure DLT templates are re-linked with the new provider.
Zoho Marketing Automation alternativesCleverTap alternativesFreshmarketer alternativesZoho Campaigns alternativesHubSpot Marketing Hub alternativesMailmodo alternatives
Partner, affiliate and reseller programs
Marketing automation software affiliate program in India
Affiliate programmes for marketing automation reward bloggers, course creators and consultants when referred customers pay. Check whether rewards are recurring or one-time, how long the tracking cookie lasts, restrictions on coupon sites and paid search bidding, minimum payout thresholds, and how payments reach Indian bank accounts. Understand also whether referred free-plan users count or only paid upgrades.
Marketing automation software partner program in India
Partner programmes suit digital marketing agencies and martech consultants who implement journeys, migrate lists and run campaigns for clients. Typical benefits include partner discounts, multi-client dashboards, certification and priority support. Check whether partners can bill clients directly, if there are annual revenue targets to keep status, and how leads from the vendor are allocated among partners in India.
Marketing automation software reseller program in India
Reseller or white-label arrangements let agencies sell marketing automation under their own brand, often with messaging credits at wholesale rates. Before signing, confirm white-label scope for domains and apps, who registers DLT entities and templates, support responsibilities, minimum commitments, credit expiry policies, and what happens to client data if you exit the programme. Ask whether journeys built for one client can be cloned safely to another.
- Freshworks — Freshworks Partner Programs (partner) program page
- Zoho Corporation — Zoho Affiliates / partner programs (affiliate): Earn commissions for promoting Zoho and driving sales. program page
- HubSpot — HubSpot Affiliate / Solutions Partner Programs (affiliate) program page
- CleverTap — CleverTap Partners (partner) program page
- Mailmodo — Mailmodo Marketing Partner (partner) program page
- PushEngage — PushEngage Affiliate Program (affiliate) program page
- Brevo (Sendinblue) — Brevo Affiliate Program (affiliate): earn fixed commissions when they become users program page
- Klaviyo — Klaviyo Partner Program (partner) program page
All verified programs across categories are in the software partner program directory. More India software guides: business software in India.
Marketing automation software in India: FAQs
Do we need DLT registration to send SMS through marketing automation?+
Yes. Commercial SMS in India must be sent through a registered principal entity with approved headers and content templates on a DLT platform, under TRAI regulations. Your marketing automation provider or its SMS partner will link to your DLT registration, but your business is responsible for registering and keeping templates accurate.
Is WhatsApp marketing allowed for promotional messages?+
Yes, through the official WhatsApp Business Platform, provided customers have opted in and you use approved marketing templates. Conversations are charged by category through the provider. Frequency and relevance matter: customers who block or report your number can hurt your quality rating and limit your sending.
How does the DPDP Act affect marketing automation?+
You need a lawful basis, usually clear consent, to process personal data for marketing, and must honour withdrawal of consent promptly. Your platform should record when and how consent was given, maintain suppression lists across channels, and let customers manage preferences. Keep data only as long as it serves the stated purpose.
Why is my contact bill growing even though sales are flat?+
Most platforms charge by stored contacts, including inactive and unsubscribed ones in some cases. Old imports, duplicates and cold leads accumulate. Regularly clean the list, archive or delete long-inactive contacts according to your retention policy, and check how the vendor counts suppressed contacts toward billing.
Can marketing automation work with our offline store data?+
Yes, if your POS or billing system can sync customer phone numbers and purchases to the platform, either natively or through an integration. Then offline purchases can trigger thank-you messages, loyalty reminders or reorder nudges. Collect consent for marketing at the counter, not just the phone number.
How many channels should we automate at the start?+
Start with the channel your customers respond to most, often WhatsApp or email, and one or two journeys that clearly affect revenue. Add SMS or push later with frequency caps. Automating every channel at once usually leads to duplicate messages and annoyed customers before the team understands journey behaviour.
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