Best CRM software in India (2026)

India buyer's guide

CRM software in India: prices, free plans and how to choose

CRM software gives an Indian sales team one place to capture every enquiry, whether it arrives from a website form, an IndiaMART or JustDial lead, a WhatsApp chat or a missed call. Each lead gets an owner, a stage and a next follow-up date, so nobody has to dig through personal phones or notebooks to learn what was promised to a customer last Tuesday.

The better options fit how Indian teams actually sell: field reps on mobile data, pipelines that move through quotations and negotiation, and managers who want daily call and visit reports. Weak options look fine in a demo but make lead import painful, lock WhatsApp behind costly add-ons, or cannot produce a GST-compliant quotation, pushing staff straight back to spreadsheets within weeks.

Best CRM software in India: verified comparison

Judge a CRM by how quickly a new enquiry becomes an assigned, followed-up lead. Test automatic capture from your website, lead portals and WhatsApp, then check round-robin or territory-based assignment. Look at the mobile app on a mid-range Android phone with weak signal, because field reps will live there. Finally, see whether pipeline reports answer your manager's real questions — conversion by source, stalled deals, rep-wise follow-up misses — without an export to Excel.

Product	Lowest published price	Free plan	Free trial	Demo
Zoho CRMMade in India	₹800 per user/month source	Yes source	—	On request source
FreshsalesMade in India	Not published	—	21 days source	On request source
Vtiger CRMMade in India	₹0 per user source	Yes source	15 days source	On request source
Kylas CRMMade in India	₹12,999 per month (flat fee, unlimited users) source	Yes source	15 days source	On request source
Zoho BiginMade in India	₹400 per user/month source	Yes source	15 days source	On request source
Salesforce Sales Cloud	Not published	—	30 days source	—
HubSpot CRM	Not published	Yes source	—	—
SalesBabu CRMMade in India	₹1,000 per user/month source	—	—	On request source
Freshsales SuiteMade in India	Not published	—	21 days source	On request source
CorefactorsMade in India	Not published	—	7 days source	On request source
Cratio CRMMade in India	₹399 per user/month source	—	—	On request source
Odoo CRM	₹0 unlimited users source	Yes source	—	On request source
Bitrix24	₹1,910 per organization/month (5 users) source	Yes source	15 days source	On request source
Zoho CRM PlusMade in India	₹1,200 per user/month source	—	30 days source	On request source

Checked on each vendor's official website (September 2026). A dash means the vendor does not publish it or we could not verify it — not that the feature is missing. Prices exclude GST unless the source says otherwise. App Advisor publishes no user ratings.

Choosing CRM software: top picks, Indian options and reviews

Top CRM software for small business in India

A small business usually needs a CRM that the owner can set up in an afternoon: one pipeline, a lead form, reminders and a shared contact list. Prioritise click-to-call and WhatsApp logging from the phone, simple quotation creation, and a clean view of which leads nobody has touched. Skip complex territory rules and marketing automation until the team grows; they add setup work that a five-person sales desk rarely uses.

Indian CRM software

CRMs built in India tend to ship with integrations that overseas tools treat as custom work: lead pulls from Indian B2B marketplaces, IVR and missed-call numbers, WhatsApp Business API, and SMS routes registered for DLT compliance. Quotations usually carry GSTIN, HSN or SAC codes and INR formatting in lakhs. Support often runs on Indian business hours with Hindi or regional-language help, and billing is in rupees with a proper GST invoice.

Zoho CRMFreshsalesLeadSquaredVtiger CRMKylas CRMZoho BiginSalesBabu CRMFreshsales Suite

CRM software reviews in India

App Advisor does not publish user ratings, and review sites for CRMs skew towards enthusiastic early adopters or annoyed churners. Rather than counting stars, note the specific complaints that recur — duplicate leads, sluggish mobile sync, surprise charges for WhatsApp — and verify each one during your trial. Import a real batch of your leads, have two reps work them for a week, and see whether those complaints show up for you. How App Advisor rates software.

CRM software comparison in India

Put these rows in a CRM comparison: lead sources supported natively, assignment rules, WhatsApp and telephony integration, mobile app offline behaviour, custom fields and pipelines, quotation and GST invoice output, reporting depth, API and webhook access, user roles and data-visibility controls, and data export format. Add the commercial rows too — minimum seat count, which features sit in higher plans, and how add-ons such as messaging credits are charged.

What CRM software costs in India

CRM software price in India

Most CRMs in India are priced per user per month, with tiers that unlock automation, custom modules or advanced reports. Annual billing usually costs less than monthly. Messaging is often metered separately: WhatsApp conversations and SMS are billed per message or per conversation, and telephony can be per minute or per virtual number. Some vendors sell a flat plan for a fixed number of users, which suits small teams with steady headcount.

• Zoho CRM — from ₹800 per user/month (Standard) source
• Vtiger CRM — from ₹0 per user (Pilot (free)) source
• Kylas CRM — from ₹12,999 per month (flat fee, unlimited users) (Elevate) source
• Zoho Bigin — from ₹400 per user/month (Express) source
• SalesBabu CRM — from ₹1,000 per user/month (Sales CRM) source
• Cratio CRM — from ₹399 per user/month (Pro (promo: limited-time 50% off)) source

CRM software subscription cost in India

Every published plan, its billing term and whether GST is extra is on the CRM software price list for India, each price linked to the vendor's own pricing page.

Free plans, free trials and demos

Free CRM software in India

Free CRM plans typically cap the number of users, contacts or pipelines, and hold back automation such as workflow rules, auto-assignment and scheduled reports. Mobile access may be limited, and integrations with WhatsApp, telephony or lead portals are commonly paid. Free tiers can be useful for a solo founder tracking a handful of deals, but check how easy it is to export everything before your data grows.

• Zoho CRM — free plan: “Free ₹ 0 3 users Start Now” source
• Vtiger CRM — free plan: “Get Your Forever Free Account Max users - 10” source
• Kylas CRM — free plan: “Kylas Free Edition Lifetime Free Free --> 10,000 Records (Non-expandable) Unlimited Users” source
• Zoho Bigin — free plan: “Free US$ 0 /user/month billed annually Get Free CRM” source
• HubSpot CRM — free plan: “Free for up to 2 users. No credit card required.” source
• Odoo CRM — free plan: “One App Free Rs 0 One app , unlimited users” source
• Bitrix24 — free plan: “Is the 'free forever' plan really free? Yes, it is!” source

CRM software free trial in India

Trial lengths as each vendor states them are listed on the free CRM software page.

CRM software demo in India

In a CRM demo, ask the vendor to show your process rather than theirs. Give them a sample lead from IndiaMART or your website and watch it flow to a rep, get a follow-up, turn into a GST quotation and close. Ask how duplicates are merged, what happens on the mobile app without signal, which features need a higher plan, and how WhatsApp messages are billed.

CRM software by type of business

GST and switching providers

CRM software with GST support

A CRM is not a GST filing tool, but two things matter. First, the vendor should issue a proper tax invoice with its GSTIN, your GSTIN and the correct SAC for the subscription, so you can claim input tax credit on the 18% GST. Second, if you raise quotations or proforma invoices from the CRM, they should carry GSTIN, HSN or SAC codes and correct CGST/SGST or IGST splits based on place of supply.

CRM software alternatives in India

Start looking for CRM alternatives when reps avoid logging activity, costs rise with every new add-on, or reporting needs an export every week. Before switching, export leads, contacts, deals, notes and activity history, and check whether attachments and call recordings come out too. Read your contract for notice periods and auto-renewal dates. Run the new CRM alongside the old one for a short period so no open follow-up is lost.

Zoho CRM alternativesFreshsales alternativesLeadSquared alternativesVtiger CRM alternativesKylas CRM alternativesZoho Bigin alternatives

Partner, affiliate and reseller programs

• Zoho — Value-Added Reseller (reseller): Competitive product pricing, high profit margins , and a steady stream of recurr program page
• Zoho — Zoho Affiliate Program (affiliate): 15% Commission on every qualified sale for the first 12 months program page
• Vtiger — Vtiger Partner Programs (partner) program page
• Vtiger — Vtiger Affiliate Program (affiliate) program page
• Freshworks — Freshworks Partner Programs (partner) program page
• HubSpot — HubSpot Affiliate Program (affiliate): 30% monthly recurring commission for up to one year and a 180-day cookie window program page
• HubSpot — HubSpot Solutions Partner Program (partner): Competitive revenue share program page

All verified programs across categories are in the software partner program directory. More India software guides: business software in India.

CRM software in India: FAQs