Enterprise AI CRM for sales teams with built-in AI agents.
AI poweredMade in IndiaEnterprise ready
Starts at
On request
Sales & Marketing
Best CRM software in India (2026)
CRM software organises leads, contacts, deals and follow-ups so your sales team stops working from memory and WhatsApp. The right choice depends far more on your sales motion than on feature count — a long-cycle B2B pipeline and a high-volume inside-sales floor need genuinely different tools.
276 products compared208 made in India55 with a free plan
Top rated here
1
Zoho CRM
Sales CRM with deep customisation and a very large integration ecosystem.
₹800/mo
Freshsales
Sales CRM with built-in phone, email and chat.
₹750/mo
LeadSquared
Sales execution CRM built for high-volume inside-sales teams.
₹2,500/mo
Vtiger CRM
Open-source-rooted CRM with sales, support and marketing, built in Bengaluru.
Free plan
Kylas CRM
Flat-fee Indian CRM with unlimited users instead of per-seat pricing.
Free plan
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Platform to build AI voice agents for sales calls and customer support.
AI poweredMade in India
Starts at
Paid plans
Digital CRM and modern lending platform for banking and insurance sales, service and marketing.
Made in India
Starts at
On request
Loan origination and loan management software for NBFCs and lenders with AI agents for underwriting and collections.
AI poweredMade in India
Starts at
On request
Debt collections and resolution platform for lenders covering digital, field and legal recovery.
Made in India
Starts at
On request
Lending lifecycle platform for banks and NBFCs with loan origination, loan management and collections.
Made in India
Starts at
On request
Insurance sales cycle management across every channel, part of the iorta agentic policy lifecycle suite.
Made in India
Starts at
On request
Sales Ninja is a sales CRM for mutual fund distributors in India to nurture and convert leads.
Made in India
Starts at
Paid plans
AI lead generation and buyer intelligence tool with an AI SDR meeting-booking service.
AI poweredMade in India
Starts at
Paid plans
Debt collection management platform for financial institutions with digital, field and contact centre collections.
Made in India
Starts at
On request
AI-enabled loan recovery platform that improves borrower contactibility for lenders.
AI poweredMade in India
Starts at
On request
Agentic AI digital banking platform with pre-built customer journeys for banks and financial institutions.
AI poweredMade in India
Starts at
On request
Low-code digital lending platform with loan origination and loan management for banks and financial institutions.
Made in India
Starts at
On request
Clinic and reception software made by doctors for scheduling, billing and patient communication.
Made in India
Starts at
On request
Insurance commerce and distribution platform with embedded insurance, sales ops intelligence and AI agents.
AI poweredMade in India
Starts at
On request
Call center dialer software with auto dialer and CRM features for outbound and inbound teams.
Made in India
Starts at
On request
AI-powered contact center software with predictive dialing, ACD routing and CRM connectors.
AI poweredMade in India
Starts at
Paid plans
Contact centre automation suite with predictive dialing, speech-based IVR and omnichannel customer communication.
Made in India
Starts at
On request
Collections infrastructure as a service that helps lenders reduce delinquencies.
NewMade in India
Starts at
On request
Field sales app with real-time GPS tracking, geo-fenced attendance, lead management, order capture and expense claims.
Made in IndiaMobile app
Starts at
On request
AI-powered CRM for Indian businesses that combines sales, lead management, inventory and team management
AI poweredMade in India
Starts at
On request
Automotive CRM for dealers covering lead capture, sales CRM, service appointments and insurance renewals.
Made in India
Starts at
On request
Cloud-based travel CRM for travel agencies, tour operators and DMCs to streamline operations and automate workflows.
Made in India
Starts at
On request
Cloud CRM with telephony and lead management for sales and support teams
Made in India
Starts at
On request
Gym and sports venue management software with member management, lead CRM and GST-ready billing.
Made in IndiaGST ready
Starts at
On request
Travel software for DMCs and tour operators with lead management, itinerary builder and payment tracking.
Made in India
Starts at
On request
Salon software for booking, billing, CRM, payroll and WhatsApp marketing.
Made in India
Starts at
Paid plans
Online wedding planning software for professional wedding planners to manage guests, invitations, hotels, budgets and tasks
Made in India
Starts at
Paid plans
Online and mobile office practice management software for CA, CS and tax consultants.
Made in IndiaMobile app
Starts at
On request
Practice management and litigation management platform for CA, CS and tax professionals.
Made in India
Starts at
On request
Cloud-based practice and office management software for Indian chartered accountant firms.
Made in India
Starts at
Paid plans
Cloud practice management software for CA and CS firms covering tasks, compliance, notices and clients.
Made in India
Starts at
Paid plans
Single-window ERP and dealer management system for automobile dealerships.
Made in India
Starts at
On request
B2B commerce and field sales platform with CRM and GST billing for wholesale distributors.
Made in IndiaGST ready
Starts at
On request
Business automation platform combining SFA, CRM, distributor management and inventory with Tally.
Made in India
Starts at
Paid plans
AI-first retail CRM with AI agents for marketing, sales and support across WhatsApp, voice and email.
AI poweredMade in India
Starts at
On request
Practice management software for CA firms to manage clients, tasks and compliance.
NewMade in India
Starts at
Paid plans
Dealership management system for two-wheeler, three-wheeler, EV and tractor dealers and service centres.
Made in India
Starts at
On request
Cloud dealership management software for automobile dealers and workshops with vehicle sales CRM.
Made in India
Starts at
On request
Channel-tech platform with sales force automation, distributor management and channel and influencer loyalty software.
Made in India
Starts at
Paid plans
Online GST-compatible DMS with CRM for automobile dealership networks.
Made in IndiaGST ready
Starts at
On request
Showroom and workshop management software for two- and three-wheeler dealerships.
Made in India
Starts at
On request
Business process automation suite covering loyalty management, sales force automation and dealer/distributor management.
Made in India
Starts at
On request
B2B and B2C loyalty platform for retailer loyalty, influencer loyalty and channel incentive programs.
Made in India
Starts at
On request
Distribution management and sales force automation with retailer apps and incentive automation.
Made in India
Starts at
On request
Field sales and distribution management platform covering SFA, DMS, schemes and secondary sales.
Made in India
Starts at
On request
Tired of chasing your team, juggling apps and doing everything manually? Automate Business brings leads, WhatsApp, tasks and attendance into one workspace for MSMEs.
Made in India
Starts at
Paid plans
ERP and CRM provider offering an influencer loyalty program, sales automation and warranty management.
Made in India
Starts at
On request
Distributor management system and sales force automation for dairy, FMCG and agri businesses.
Made in India
Starts at
On request
Cloud platform for manufacturers covering loyalty and rewards, sales force automation and dealer management.
Made in India
Starts at
On request
Ordered by App Advisor rating. Nothing here is paid placement — see how we rate software.
How to choose crm software
Work out your sales motion first. High-volume telecalling needs dialler integration, call recording and lead distribution. Long-cycle enterprise selling needs pipeline stages, quote management and forecasting. Very few products do both well.
Check WhatsApp seriously. In India it is the primary sales channel for most SMBs, and 'WhatsApp integration' ranges from a click-to-chat link to a full Business API implementation with templates and automation.
Then check adoption. The best CRM is the one your team actually updates — if data entry takes more than a few seconds per interaction, it will quietly go unused within a quarter.
What to look for
- ✓ Lead capture from website, ads, IndiaMART and Justdial
- ✓ Pipeline stages and deal tracking
- ✓ WhatsApp, email and call logging
- ✓ Lead distribution and round-robin
- ✓ Task reminders and follow-up automation
- ✓ Quotes and proposals
- ✓ Mobile app with call tracking
- ✓ Reports, forecasts and dashboards
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CRM software — frequently asked questions
Which CRM is best for a small business in India?+
For under ten users, products with a free or low-cost tier and fast setup usually win — the cost of a long implementation outweighs any feature advantage at that size. Use our advisor to get a shortlist scored against your actual turnover, budget and integrations.
How much does CRM software cost in India?+
Free tiers exist from Zoho, HubSpot, Bitrix24 and Kylas. Paid plans run from roughly ₹500 to ₹3,000 per user per month; flat-fee Indian CRMs charge per organisation instead.
CRM software by industry
CRM software for automobile dealershipsCRM software for CA and consulting firmsCRM software for clothing businessesCRM software for construction firmsCRM software for educational institutesCRM software for event management companiesCRM software for gyms and fitness studiosCRM software for healthcare providers
CRM software — popular searches
Customer management softwareSales management softwareCRM software IndiaCloud CRM softwareCRM for small businessCRM for SMEsCRM for insuranceCRM for sales teamsSales CRM softwareSales automation softwareSales pipeline softwareB2C CRM softwareCustomer database softwareCustomer data platformCustomer engagement softwareCustomer experience softwareCustomer success softwareCustomer success management softwareAccount management softwareContact management softwareSales tracking softwareSales forecasting softwareSales analytics softwareSales dashboard software
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India buyer's guide
CRM software in India: prices, free plans and how to choose
CRM software gives an Indian sales team one place to capture every enquiry, whether it arrives from a website form, an IndiaMART or JustDial lead, a WhatsApp chat or a missed call. Each lead gets an owner, a stage and a next follow-up date, so nobody has to dig through personal phones or notebooks to learn what was promised to a customer last Tuesday.
The better options fit how Indian teams actually sell: field reps on mobile data, pipelines that move through quotations and negotiation, and managers who want daily call and visit reports. Weak options look fine in a demo but make lead import painful, lock WhatsApp behind costly add-ons, or cannot produce a GST-compliant quotation, pushing staff straight back to spreadsheets within weeks.
Best CRM software in India: verified comparison
Judge a CRM by how quickly a new enquiry becomes an assigned, followed-up lead. Test automatic capture from your website, lead portals and WhatsApp, then check round-robin or territory-based assignment. Look at the mobile app on a mid-range Android phone with weak signal, because field reps will live there. Finally, see whether pipeline reports answer your manager's real questions — conversion by source, stalled deals, rep-wise follow-up misses — without an export to Excel.
| Product | Lowest published price | Free plan | Free trial | Demo |
|---|---|---|---|---|
| Zoho CRMMade in India | ₹800 per user/month source | Yes source | — | On request source |
| FreshsalesMade in India | Not published | — | 21 days source | On request source |
| Vtiger CRMMade in India | ₹0 per user source | Yes source | 15 days source | On request source |
| Kylas CRMMade in India | ₹12,999 per month (flat fee, unlimited users) source | Yes source | 15 days source | On request source |
 Zoho BiginMade in India | ₹400 per user/month source | Yes source | 15 days source | On request source |
 Salesforce Sales Cloud | Not published | — | 30 days source | — |
 HubSpot CRM | Not published | Yes source | — | — |
 SalesBabu CRMMade in India | ₹1,000 per user/month source | — | — | On request source |
 Freshsales SuiteMade in India | Not published | — | 21 days source | On request source |
 CorefactorsMade in India | Not published | — | 7 days source | On request source |
 Cratio CRMMade in India | ₹399 per user/month source | — | — | On request source |
 Odoo CRM | ₹0 unlimited users source | Yes source | — | On request source |
 Bitrix24 | ₹1,910 per organization/month (5 users) source | Yes source | 15 days source | On request source |
 Zoho CRM PlusMade in India | ₹1,200 per user/month source | — | 30 days source | On request source |
Checked on each vendor's official website (September 2026). A dash means the vendor does not publish it or we could not verify it — not that the feature is missing. Prices exclude GST unless the source says otherwise. App Advisor publishes no user ratings.
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Tell us your team size, city and budget. An advisor sends a shortlist that fits and arranges demos; vendors quote you directly. Compare prices for your team size before you commit.
Choosing CRM software: top picks, Indian options and reviews
Top CRM software for small business in India
A small business usually needs a CRM that the owner can set up in an afternoon: one pipeline, a lead form, reminders and a shared contact list. Prioritise click-to-call and WhatsApp logging from the phone, simple quotation creation, and a clean view of which leads nobody has touched. Skip complex territory rules and marketing automation until the team grows; they add setup work that a five-person sales desk rarely uses.
Indian CRM software
CRMs built in India tend to ship with integrations that overseas tools treat as custom work: lead pulls from Indian B2B marketplaces, IVR and missed-call numbers, WhatsApp Business API, and SMS routes registered for DLT compliance. Quotations usually carry GSTIN, HSN or SAC codes and INR formatting in lakhs. Support often runs on Indian business hours with Hindi or regional-language help, and billing is in rupees with a proper GST invoice.
Zoho CRMFreshsalesLeadSquaredVtiger CRMKylas CRMZoho BiginSalesBabu CRMFreshsales Suite
CRM software reviews in India
App Advisor does not publish user ratings, and review sites for CRMs skew towards enthusiastic early adopters or annoyed churners. Rather than counting stars, note the specific complaints that recur — duplicate leads, sluggish mobile sync, surprise charges for WhatsApp — and verify each one during your trial. Import a real batch of your leads, have two reps work them for a week, and see whether those complaints show up for you. How App Advisor rates software.
CRM software comparison in India
Put these rows in a CRM comparison: lead sources supported natively, assignment rules, WhatsApp and telephony integration, mobile app offline behaviour, custom fields and pipelines, quotation and GST invoice output, reporting depth, API and webhook access, user roles and data-visibility controls, and data export format. Add the commercial rows too — minimum seat count, which features sit in higher plans, and how add-ons such as messaging credits are charged.
What CRM software costs in India
CRM software price in India
Most CRMs in India are priced per user per month, with tiers that unlock automation, custom modules or advanced reports. Annual billing usually costs less than monthly. Messaging is often metered separately: WhatsApp conversations and SMS are billed per message or per conversation, and telephony can be per minute or per virtual number. Some vendors sell a flat plan for a fixed number of users, which suits small teams with steady headcount.
- Zoho CRM — from ₹800 per user/month (Standard) source
- Vtiger CRM — from ₹0 per user (Pilot (free)) source
- Kylas CRM — from ₹12,999 per month (flat fee, unlimited users) (Elevate) source
- Zoho Bigin — from ₹400 per user/month (Express) source
- SalesBabu CRM — from ₹1,000 per user/month (Sales CRM) source
- Cratio CRM — from ₹399 per user/month (Pro (promo: limited-time 50% off)) source
CRM software subscription cost in India
Every published plan, its billing term and whether GST is extra is on the CRM software price list for India, each price linked to the vendor's own pricing page.
Free plans, free trials and demos
Free CRM software in India
Free CRM plans typically cap the number of users, contacts or pipelines, and hold back automation such as workflow rules, auto-assignment and scheduled reports. Mobile access may be limited, and integrations with WhatsApp, telephony or lead portals are commonly paid. Free tiers can be useful for a solo founder tracking a handful of deals, but check how easy it is to export everything before your data grows.
- Zoho CRM — free plan: “Free ₹ 0 3 users Start Now” source
- Vtiger CRM — free plan: “Get Your Forever Free Account Max users - 10” source
- Kylas CRM — free plan: “Kylas Free Edition Lifetime Free Free --> 10,000 Records (Non-expandable) Unlimited Users” source
- Zoho Bigin — free plan: “Free US$ 0 /user/month billed annually Get Free CRM” source
- HubSpot CRM — free plan: “Free for up to 2 users. No credit card required.” source
- Odoo CRM — free plan: “One App Free Rs 0 One app , unlimited users” source
- Bitrix24 — free plan: “Is the 'free forever' plan really free? Yes, it is!” source
CRM software free trial in India
Trial lengths as each vendor states them are listed on the free CRM software page.
CRM software demo in India
In a CRM demo, ask the vendor to show your process rather than theirs. Give them a sample lead from IndiaMART or your website and watch it flow to a rep, get a follow-up, turn into a GST quotation and close. Ask how duplicates are merged, what happens on the mobile app without signal, which features need a higher plan, and how WhatsApp messages are billed.
CRM software by type of business
CRM software for startups in India
Startups need a CRM that stays out of the way while the sales process is still changing. Look for easy pipeline editing, email and calendar sync, and simple deal tracking that founders can use before a dedicated sales hire joins. API access matters if you plan to link product sign-ups or trial data to the CRM. Avoid long contracts; your pipeline stages will likely look different in six months.
- Freshsales — “For startups and SMBs” source
- Cratio CRM — “Averages across onboarded Indian SMB cohorts in FY26” source
CRM software for MSMEs in India
For an MSME, the CRM usually has to manage dealer and distributor enquiries alongside direct customers. Useful features include lead import from B2B portals, quotation revisions with GST details, follow-up reminders for reps on the road, and visit or call logs with location. Owners often want a daily summary on their phone. Local-language support and a vendor who can help with setup matter more than a long feature list.
- Freshsales — “For startups and SMBs” source
- Cratio CRM — “Averages across onboarded Indian SMB cohorts in FY26” source
CRM software for manufacturers in India
Manufacturers selling to industrial buyers need a CRM that handles long sales cycles, multiple contacts per account and repeated quotation revisions. Product catalogues with specifications, price lists by customer category, and hand-off to production or ERP once an order is won are key. Dealer and channel-partner management, including secondary sales tracking, is often needed. Check that the CRM links cleanly with your ERP so orders are not re-entered.
- Corefactors — “Industries We Serve ... Manufacturing” source
- Cratio CRM — “Manufacturing & B2B” source
CRM software for retailers in India
Retailers use a CRM less for pipelines and more for customer records: purchase history, loyalty points, birthdays and repeat-visit campaigns. Look for integration with your POS so each bill updates the customer profile, plus segmentation for WhatsApp and SMS campaigns that respect DLT templates and opt-outs. Multi-store chains should check whether customer data is shared across outlets and whether store staff can look up a profile quickly.
CRM software for agencies in India
Agencies need a CRM that tracks pitches and retainers, not just one-time deals. Useful features include proposal tracking, stage-wise win rates, client contact histories across multiple projects, and renewal reminders. Integration with project management and invoicing tools avoids duplicate entry once a client signs. Custom fields for service lines and budget ranges help when you need to see which kind of work actually converts.
GST and switching providers
CRM software with GST support
A CRM is not a GST filing tool, but two things matter. First, the vendor should issue a proper tax invoice with its GSTIN, your GSTIN and the correct SAC for the subscription, so you can claim input tax credit on the 18% GST. Second, if you raise quotations or proforma invoices from the CRM, they should carry GSTIN, HSN or SAC codes and correct CGST/SGST or IGST splits based on place of supply.
CRM software alternatives in India
Start looking for CRM alternatives when reps avoid logging activity, costs rise with every new add-on, or reporting needs an export every week. Before switching, export leads, contacts, deals, notes and activity history, and check whether attachments and call recordings come out too. Read your contract for notice periods and auto-renewal dates. Run the new CRM alongside the old one for a short period so no open follow-up is lost.
Zoho CRM alternativesFreshsales alternativesLeadSquared alternativesVtiger CRM alternativesKylas CRM alternativesZoho Bigin alternatives
Partner, affiliate and reseller programs
CRM software affiliate program in India
CRM affiliate programmes usually pay a referral commission when someone you send signs up for a paid plan, tracked through a link or coupon. Before joining, check the cookie or attribution window, whether commissions apply to renewals or only the first payment, the payout currency and threshold, and whether TDS will be deducted. Also confirm the rules on bidding for brand keywords, which many vendors forbid.
CRM software partner program in India
CRM partner programmes are generally meant for consultants and implementers who set up pipelines, migrate data and build integrations for clients. Check what certification or training is required, whether the vendor passes leads to partners, how implementation fees are split, and who owns the client relationship after go-live. A partner should also confirm access to sandbox accounts and technical support for the integrations they will build.
CRM software reseller program in India
Reselling a CRM means buying licences from the vendor at a margin and billing the customer yourself, often with local support bundled in. Check whether you can set your own pricing, who issues the GST invoice to the end customer, how renewals are handled, and what happens to your margin if the customer later buys direct. Understand your first-line support obligations before signing.
- Zoho — Value-Added Reseller (reseller): Competitive product pricing, high profit margins , and a steady stream of recurr program page
- Zoho — Zoho Affiliate Program (affiliate): 15% Commission on every qualified sale for the first 12 months program page
- Vtiger — Vtiger Partner Programs (partner) program page
- Vtiger — Vtiger Affiliate Program (affiliate) program page
- Freshworks — Freshworks Partner Programs (partner) program page
- HubSpot — HubSpot Affiliate Program (affiliate): 30% monthly recurring commission for up to one year and a 180-day cookie window program page
- HubSpot — HubSpot Solutions Partner Program (partner): Competitive revenue share program page
All verified programs across categories are in the software partner program directory. More India software guides: business software in India.
CRM software in India: FAQs
Can a CRM pull leads automatically from IndiaMART and JustDial?+
Many CRMs sold in India offer connectors for B2B lead portals, either built in or through an API key the portal provides. Ask the vendor whether the sync is real-time or periodic, whether duplicate enquiries from the same buyer get merged, and whether the connector is included in your plan or charged as an add-on. Test it with a live portal account during your trial.
Is WhatsApp integration in a CRM free?+
The CRM feature may be included, but WhatsApp Business API conversations are usually charged per conversation, either by the CRM vendor or by the messaging provider behind it. Templates for marketing, utility and service messages are billed differently. Confirm who bills you, whether there is a monthly minimum, and whether message costs appear on a separate invoice.
Do field sales reps need internet to use a CRM app?+
Not always. Some CRM mobile apps let reps log visits, notes and orders offline and sync once the phone reconnects, which helps in areas with weak coverage. Others need a live connection for every action. Test the app with mobile data switched off, then back on, and check that nothing is duplicated or lost after syncing.
Where is my CRM data stored and does it matter?+
Customer contact details are personal data, so storage location and security affect your obligations under India's data protection law. Ask the vendor where data is hosted, whether backups stay in India, who can access it, and how quickly you can export or delete records on request. Keep the answers in writing along with your contract.
Can I send DLT-compliant SMS campaigns from a CRM?+
Yes, if the CRM connects to an SMS provider that supports DLT registration. Your business must register as a principal entity and get sender IDs and message templates approved on a DLT platform before sending commercial SMS. The CRM then sends messages using those approved templates. Check whether the CRM lets you map template IDs easily.
How long does it take to move from spreadsheets to a CRM?+
For a small team with clean data, importing contacts and open leads can be done in a few days. The slower part is agreeing on pipeline stages, lead sources and who owns which accounts, then getting reps into the habit of logging activity. Clean the spreadsheet first — remove duplicates and fix phone number formats — before you import anything.
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