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Sales & Marketing

Best SMS & OTP platforms in India (2026)

SMS platforms send promotional and transactional messages, OTPs and RCS rich messages through Indian telecom routes. DLT registration, template approval and delivery rates matter more than the interface.

73 products compared40 made in India15 with a free plan
Xtremepush logo

Xtremepush

3.9App Advisor rating

Omnichannel engagement and loyalty platform with CDP, email, SMS, push and in-app messaging.

Mobile app

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How to choose sms & otp platforms

Confirm the vendor helps with DLT registration and template approval; that is the operational bottleneck.

Ask for delivery rate reports on your target circles before you buy volume.

For OTPs, check latency and fallback options — a slow OTP costs sign-ups.

What to look for

  • DLT header and template management
  • Transactional and promotional routes
  • OTP APIs with fallback to voice
  • RCS business messaging
  • Delivery reports and analytics
  • Unicode and vernacular support
  • Scheduling and personalisation
  • CRM and ERP integrations

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SMS & OTP platforms — frequently asked questions

What is DLT in SMS marketing?+

Distributed Ledger Technology registration mandated by TRAI. Every business must register its sender header and message templates before sending commercial SMS in India.

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