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Head to head · Marketing automation

HubSpot Marketing Hub vs Microsoft Forms

Pricing, features, India readiness and rating compared. HubSpot Marketing Hub rates highest.

Inbound marketing automation with forms, email and workflows.

Free plan

Forms and quizzes in Microsoft 365.

Free
CompareHubSpot Marketing HubMicrosoft Forms
CategoryMarketing automationSurvey & customer feedback tools
VendorHubSpotMicrosoft
HeadquartersCambridge, United StatesRedmond, United States
Made in IndiaNoNo
Starting priceFree planFree
Free planYesYes
Free trialYesNo
Published pricingYesYes
Deploymentcloudcloud
Mobile appsNoNo
Founded20062016
Best forStartup, Small business, SMBStartup, Small business, SMB
App Advisor rating4.6 / 54.6 / 5

HubSpot Marketing Hub: pros & cons

  • +Free plan available to evaluate at zero cost
  • +20 years in business — a mature, stable product
  • +Covers more than one software category, reducing the number of tools you run
  • Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit

Key features

  • Customer segmentation and journeys
  • Email, SMS, WhatsApp, push and in-app
  • Behavioural triggers and A/B tests
  • Landing pages and forms
  • Lead scoring
  • Attribution and campaign analytics

Microsoft Forms: pros & cons

  • +Completely free to use
  • +10 years in business — a mature, stable product
  • +Covers more than one software category, reducing the number of tools you run
  • Global vendor — check India-specific compliance (GST, TDS) and support hours before you commit

Key features

  • Survey builder with logic
  • NPS, CSAT and CES templates
  • Multi-channel distribution (email, WhatsApp, SMS, QR)
  • Employee engagement pulses
  • Text analytics and sentiment
  • Review generation for Google and marketplaces

Get an instant demo

See HubSpot Marketing Hub live, with an App Advisor discount

Frequently asked questions

Which is better, HubSpot Marketing Hub or Microsoft Forms?+

HubSpot Marketing Hub scores higher on App Advisor's rating (4.6/5) for pricing transparency, India readiness and maturity. The right choice depends on your workflow — request demos of both.

Is HubSpot Marketing Hub cheaper than Microsoft Forms?+

HubSpot Marketing Hub starts at Free plan and Microsoft Forms at Free. Compare per-user costs at your team size, and remember GST is added on top.

Can I switch from HubSpot Marketing Hub to Microsoft Forms?+

Most marketing automation products import CSV or Excel data; check whether historical records, attachments and integrations move too before you switch.

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